Revenues

6 Months Ended

Aug. 03, 2024

Revenues

Revenues

Note 3    Revenues

Disaggregation of Revenues

The following table disaggregates revenue by segment and major source for the periods ended August 3, 2024 and July 29, 2023:

	Thirteen Weeks Ended August 3, 2024
					Eliminations and
($ thousands)	Famous Footwear		Brand Portfolio		Other		Total
Retail stores	$	370,067	$	17,589	$	—	$	387,656
E-commerce - Company websites (1)		49,628		53,542		—		103,170
E-commerce - wholesale drop-ship (1)		—		23,534		(1,014)		22,520
Total direct-to-consumer sales		419,695		94,665		(1,014)		513,346
Wholesale - e-commerce (1)		—		51,515		—		51,515
Wholesale - landed		—		113,912		(21,455)		92,457
Wholesale - first cost		—		22,598		—		22,598
Licensing and royalty		471		2,790		—		3,261
Other (2)		123		17		—		140
Net sales	$	420,289	$	285,497	$	(22,469)	$	683,317

	Thirteen Weeks Ended July 29, 2023
					Eliminations and
($ thousands)	Famous Footwear		Brand Portfolio		Other		Total
Retail stores	$	368,445	$	16,759	$	—	$	385,204
E-commerce - Company websites (1)		45,103		53,453		—		98,556
E-commerce - wholesale drop-ship (1)		—		28,616		(1,132)		27,484
Total direct-to-consumer sales		413,548		98,828		(1,132)		511,244
Wholesale - e-commerce (1)		—		54,578		—		54,578
Wholesale - landed		—		112,243		(18,446)		93,797
Wholesale - first cost		—		31,659		—		31,659
Licensing and royalty		578		3,551		—		4,129
Other (2)		112		14		—		126
Net sales	$	414,238	$	300,873	$	(19,578)	$	695,533

	Twenty-Six Weeks Ended August 3, 2024
					Eliminations and
($ thousands)	Famous Footwear		Brand Portfolio		Other		Total
Retail stores	$	674,596	$	34,678	$	—	$	709,274
E-commerce - Company websites (1)		94,105		111,549		—		205,654
E-commerce - wholesale drop-ship (1)		—		53,904		(2,362)		51,542
Total direct-to-consumer sales		768,701		200,131		(2,362)		966,470
Wholesale - e-commerce (1)		—		119,302		—		119,302
Wholesale - landed		—		239,669		(27,672)		211,997
Wholesale - first cost		—		38,334		—		38,334
Licensing and royalty		898		5,228		—		6,126
Other (2)		242		44		—		286
Net sales	$	769,841	$	602,708	$	(30,034)	$	1,342,515

	Twenty-Six Weeks Ended July 29, 2023
					Eliminations and
($ thousands)	Famous Footwear		Brand Portfolio		Other		Total
Retail stores	$	676,684	$	33,197	$	—	$	709,881
E-commerce - Company websites (1)		85,309		106,884		—		192,193
E-commerce - wholesale drop-ship (1)		—		63,414		(2,400)		61,014
Total direct-to-consumer sales		761,993		203,495		(2,400)		963,088
Wholesale - e-commerce (1)		—		109,557		—		109,557
Wholesale - landed		—		255,139		(29,118)		226,021
Wholesale - first cost		—		51,608		—		51,608
Licensing and royalty		1,163		6,566		—		7,729
Other (2)		240		24		—		264
Net sales	$	763,396	$	626,389	$	(31,518)	$	1,358,267

(1) Collectively referred to as "e-commerce" in the narrative below

(2) Includes breakage revenue from unredeemed gift cards, which is recognized during the 24-month period following the sale of the gift cards according to the Company’s historical redemption patterns.

Retail stores

The Company generates revenue from retail sales where control is transferred and revenue is recognized at the point of sale.  Retail sales are recorded net of estimated returns and exclude sales tax.  The Company records a returns reserve and a corresponding return asset for expected returns of merchandise.

Retail sales to members of the Company’s loyalty programs, including the Famously You Rewards program, include two performance obligations: the sale of merchandise and the delivery of points that may be converted to savings certificates and redeemed for future purchases.  The transaction price is allocated to the separate performance obligations based on the relative stand-alone selling price.  The stand-alone selling price for the points is estimated using the retail value of the merchandise earned, adjusted for estimated breakage based upon historical redemption patterns.  The revenue associated with the initial merchandise purchased is recognized immediately and the value assigned to the points is deferred until the points are redeemed, forfeited or expired.

E-commerce

The Company generates revenue from sales on websites maintained by the Company that are shipped from the Company’s distribution centers or retail stores directly to the consumer, or picked up directly by the consumer from the Company’s stores (“e-commerce – Company websites”); sales from the Company’s wholesale customers’ websites that are fulfilled on a drop-ship basis (“e-commerce – wholesale drop ship”); and other e-commerce sales (“wholesale – e-commerce”), collectively referred to as "e-commerce".  The Company transfers control and recognizes revenue for merchandise sold that is shipped directly to an individual consumer upon delivery to the consumer.

Landed wholesale

Landed sales are wholesale sales in which the Company obtains title to the footwear from the overseas suppliers and maintains title until the merchandise is shipped to the customer from the Company’s warehouses.  Many customers purchasing footwear on a landed basis arrange their own transportation of merchandise and, with limited exceptions, control is transferred at the time of shipment.  Landed sales generally carry a higher profit rate than first-cost wholesale sales as a result of the brand equity associated with the product along with the additional customs, warehousing and logistics services provided to customers and the risks associated with inventory ownership.

First-cost wholesale

First-cost sales are wholesale sales in which the Company purchases merchandise from an international factory that manufactures the product and subsequently sells to a customer at an overseas port. Many of the customers then import this product into the United States.  Revenue is recognized at the time the merchandise is delivered to the customer’s designated freight forwarder and control is transferred to the customer.

Licensing and royalty

The Company has license agreements with third parties allowing them to sell the Company’s branded product, or other merchandise that uses the Company’s owned or licensed brand names. These license agreements provide the licensee access to the Company’s symbolic

intellectual property, and revenue is therefore recognized over the license term. For royalty contracts that do not have guaranteed minimums, the Company recognizes revenue as the licensee’s sales occur. For royalty contracts that have guaranteed minimums, revenue for the guaranteed minimum is recognized on a straight-line basis during the term, until such time that the cumulative royalties exceed the total minimum guarantee. Up-front payments are recognized over the contractual term to which the guaranteed minimum relates.

The Company also licenses its Famous Footwear trade name and logo to a third-party financial institution to offer Famous Footwear-branded credit cards to its consumers.  The Company receives royalties based upon cardholder spending, which is recognized as licensing revenue at the time the credit card is used.    

Contract Balances

Revenue is recorded at the transaction price, net of estimates for variable consideration for which reserves are established, including returns, allowances and discounts. Variable consideration is estimated using the expected value method and given the large number of contracts with similar characteristics, the portfolio approach is applied to determine the variable consideration for each revenue stream. Reserves for projected returns are based on historical patterns and current expectations.

Information about significant balances from contracts with customers is as follows:

($ thousands)	August 3, 2024		July 29, 2023		February 3, 2024
Customer allowances and discounts	$	22,665	$	19,699	$	21,497
Loyalty programs liability		8,062		16,621		11,457
Returns reserve		13,229		11,933		10,586
Gift card liability		5,793		5,774		6,385

Changes in contract balances with customers generally reflect differences in relative sales volume for the periods presented.  In addition, during the twenty-six weeks ended August 3, 2024, the loyalty programs liability increased $15.5 million due to points and material rights earned on purchases and decreased $18.9 million due to expirations and redemptions.  During 2023, the Company modified its Famous Footwear Rewards loyalty program.  Under the modified program, points and savings certificates have a shorter time period to be either utilized or expired, which has resulted in a lower liability as of August 3, 2024.  During the twenty-six weeks ended July 29, 2023, the loyalty programs liability increased $22.7 million due to points and material rights earned on purchases and decreased $23.8 million due to expirations and redemptions.  The liability for loyalty programs is presented within other accrued expenses when earned and is generally expected to be recognized as revenue within one year.  The gift card liability is established upon the sale of a gift card and revenue is recognized either upon redemption of the gift card by the consumer or based upon the gift card breakage rate, which is generally within the 24-month period following the sale of the gift card.

The Company estimates and records an expected lifetime credit loss on accounts receivable by utilizing credit ratings and other customer-related information, as well as historical loss experience.  The following table summarizes the activity in the Company’s allowance for expected credit losses during the twenty-six weeks ended August 3, 2024 and July 29, 2023:

	Twenty-Six Weeks Ended
($ thousands)	August 3, 2024		July 29, 2023
Balance, beginning of period	$	8,820	$	8,903
Adjustment for expected credit losses		(769)		840
Uncollectible accounts written off, net of recoveries		316		145
Balance, end of period	$	8,367	$	9,888