8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) January 11, 2010

(January 11, 2010)

BROWN SHOE COMPANY, INC. (Exact name of registrant as specified in its charter)
New York (State or other jurisdiction of incorporation or organization)
1-2191 (Commission File Number)	43-0197190 (IRS Employer Identification Number)
8300 Maryland Avenue St. Louis, Missouri (Address of principal executive offices)	63105 (Zip Code)
(314) 854-4000 (Registrant's telephone number, including area code)

o      Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o      Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o      Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o      Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02   Results of Operations and Financial Condition

On January 11, 2010, Brown Shoe Company, Inc. (the "Company") issued a press release announcing, among other things, updated retail sales performance for the nine weeks ended January 2, 2010 and that it will be presenting at the 12th Annual ICR XChange Conference in Dana Point, California, on January 14, 2010. A copy of this press release is being furnished as Exhibit 99.1 hereto, and the statements contained therein are incorporated by reference herein.

In accordance with General Instruction B.2. of Form 8-K, the information contained in Item 2.02 and the Exhibits attached hereto shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall they be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Item 9.01   Financial Statements and Exhibits

(c)	Exhibit
	99.1	Press Release issued January 11, 2010, announcing its participation at the ICR XChange Conference and updated retail sales performance for the nine weeks ended January 2, 2010.

SIGNATURES

Pursuant to the requirements of the Securities Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	BROWN SHOE COMPANY, INC.
	(Registrant)
Date: January 11, 2010	/s/ Michael I. Oberlander
	Michael I. Oberlander
	Senior Vice President, General Counsel and Corporate Secretary

INDEX TO EXHIBITS

Exhibit Number	Description
99.1	Press Release issued January 11, 2010, announcing its participation at the ICR XChange Conference and updated retail sales performance for the nine weeks ended January 2, 2010.

EX-99.1

BROWN SHOE ANNOUNCES PARTICIPATION AT INVESTOR CONFERENCE, UPDATES SALES PERFORMANCE

Famous Footwear Comparable Same-Store Sales Increase 7.0% for the Nine-Weeks Ended January 2, 2010

ST. LOUIS, MISSOURI, January 11 -- Brown Shoe Company, Inc. (NYSE: BWS) today announced that the Company will be presenting at the 12th Annual ICR XChange Conference held at the St. Regis Monarch Beach Resort in Dana Point, California, on Thursday, January 14, at 9:55 a.m. Pacific Time.  Ron Fromm, Chairman and Chief Executive Officer, will host the presentation. The presentation, including the question and answer portion, will be webcast live at www.brownshoe.com/investor and can also be accessed from the conference website at http://investor.shareholder.com/icr/2010/.

In conjunction with the presentation, the Company plans to discuss certain sales information from the months of November and December.  For the nine weeks ended January 2, 2010, same-store sales at the Company’s Famous Footwear division increased 7.0 percent and same-store sales at its Specialty Retail division increased 4.9 percent, both exceeding expectations.

Ron Fromm, Brown Shoe’s Chairman and Chief Executive Officer, stated, “We are pleased with our strong holiday performance at retail.  Our increased same-store sales were driven by fresh product assortments, enhanced store and online shopping environments, and targeted marketing communications.  Sales at our Wholesale division are in-line with our expectations for the first nine weeks of the quarter, though a substantial portion of our orders are planned to ship in the last week of the quarter and, as always, will be dependent upon whether our retail partners take receipt in the last week in January or in the first quarter.”

About Brown Shoe Company, Inc.

Brown Shoe is a $2.2 billion footwear company with global operations.  Brown Shoe’s Retail division operates Famous Footwear, the more than 1,100-store chain that sells brand name shoes for the family, approximately 300 specialty retail stores in the U.S., Canada, and China primarily under the Naturalizer brand name, and footwear e-tailer shoes.com. Through its wholesale divisions, Brown Shoe markets leading footwear brands including Naturalizer, Dr. Scholl's, Franco Sarto, LifeStride, Etienne Aigner, Via Spiga, Sam Edelman and Buster Brown.  Brown Shoe press releases are available on the Company's website at www.brownshoe.com.

Contacts:
For investors:	For media:
Ken Golden	David Garino
Brown Shoe Company, Inc.	Fleishman-Hillard
kgolden@brownshoe.com	garinod@fleishman.com
314-854-4134	314-982-0551