Loans from Unrelated Third Parties (Parenthetical) (Detail)	0 Months Ended	9 Months Ended
	Oct. 14, 2012	Sep. 30, 2013
Lishu Xinda Goods Trading Company
Debt instrument, interest rate, stated percentage		6.00%
Debt instrument, maturity date		May 31, 2013
Dalian Jinhan Development Company
Debt instrument, interest rate, stated percentage	6.00%	6.00%
Debt instrument, maturity date	Oct. 24, 2013	Oct. 24, 2013
Dalian Jiahui Advertising Company
Debt instrument, interest rate, stated percentage		6.00%
Debt instrument, maturity date		May 31, 2013
Xu Yaling
Debt instrument, interest rate, stated percentage		6.00%
Debt instrument, maturity date		Apr. 30, 2013