X0303 4 2011-03-01 0 0001469433 Ancestry.com Inc. ACOM 0001472934 Rinn David H. 360 WEST 4800 NORTH PROVO UT 84604 0 1 0 0 Sr VP of Strategy & Corp. Dev. Common Stock, par value $.001 2011-03-01 4 M 0 48000 4.60 A 48000 D Common Stock, par value $.001 2011-03-01 4 S 0 20200 30.72 D 27800 D Common Stock, par value $.001 2011-03-01 4 S 0 24800 31.42 D 3000 D Common Stock, par value $.001 2011-03-01 4 S 0 3000 32.45 D 0 D Common Stock Option (right to buy) 4.60 2011-03-01 4 M 0 48000 0.00 D 2012-06-18 Common Stock, $0.001 par value 48000 352000 D Common Stock Option (right to buy) 4.60 2013-03-15 Common Stock, $0.001 par value 50000 50000 D Common Stock Option (right to buy) 4.60 2015-11-15 Common Stock, $0.001 par value 200000 200000 D Common Stock Option (right to buy) 5.40 2018-03-27 Common Stock, $0.001 par value 50000 50000 D Common Stock Option (right to buy) 5.40 2018-07-30 Common Stock, $0.001 par value 75000 75000 D The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 sales plan adopted by Mr. Rinn on November 3, 2010. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.14 to $31.12, inclusive. The reporting person undertakes to provide to Ancestry.com Inc., any security holder of Ancestry.com Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.14 to $32.1225, inclusive. The reporting person undertakes to provide to Ancestry.com Inc., any security holder of Ancestry.com Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.155 to $32.98, inclusive. The reporting person undertakes to provide to Ancestry.com Inc., any security holder of Ancestry.com Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote Option granted on January 20, 2006. This option, representing a right to purchase 500,000 shares, is fully vested and immediately exercisable. Option granted on January 20, 2006. This option, representing a right to purchase 50,000 shares, is fully vested and immediately exercisable. Option granted on November 15, 2005. This option, representing a right to purchase 200,000 shares, is fully vested and immediately exercisable. Option granted on March 27, 2008. This option, representing a right to purchase 50,000 shares, vests over four years with 1/4 of the total number of shares subject to the option having vested on January 1, 2009 and 1/48 of the total number of shares subject to the option vesting monthly thereafter. Option granted on July 30, 2008. This option, representing a right to purchase 75,000 shares, vests over four years with 1/4 of the total number of shares subject to the option having vested on July 30, 2009 and 1/48 of the total number of shares subject to the option vesting monthly thereafter. Christopher Brookhart, Attorney-in-fact for David Rinn 2011-03-03