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Net Sales
 12 Months Ended
Apr. 30, 2024
Net Sales [Abstract]  
Net Sales Net Sales
The following table shows our net sales by geography:
202220232024
United States
$1,917 $1,968 $1,889 
Developed International1
1,137 1,183 1,158 
Emerging2
714 842 886 
Travel Retail3
104 147 158 
Non-branded and bulk4
61 88 87 
$3,933 $4,228 $4,178 
1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our top developed international markets are Germany, Australia, the United Kingdom, France, Canada, and Spain.
2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our top emerging markets are Mexico, Poland, and Brazil.
3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location.
4Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine, regardless of customer location.

The following table shows our net sales by product category:
202220232024
Whiskey1
$2,756 $2,915 $2,832 
Ready-to-Drink2
431 509 520 
Tequila3
290 320 306 
Wine4
219 206 205 
Vodka5
109 99 82 
Non-branded and bulk6
61 88 87 
Rest of portfolio7
67 91 146 
$3,933 $4,228 $4,178 
1Includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “ready-to-drink” products outlined below), the Woodford Reserve family of brands, the Old Forester family of brands, The Glendronach, Glenglassaugh, Benriach, Slane Irish Whiskey, and Coopers’ Craft.
2Includes the Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP) products, New Mix, and other RTD/RTP products.
3Includes el Jimador, the Herradura family of brands, and other tequilas.
4Includes Korbel California Champagne and Sonoma-Cutrer wines (which was divested on April 30, 2024).
5Includes Finlandia Vodka (which was divested on November 1, 2023). Net sales for the second half of fiscal 2024 were recognized pursuant to the transition services agreement related to distribution services in certain markets.
6Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine.
7Includes Diplomático, Chambord, Gin Mare, Korbel Brandy, and Fords Gin.