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Net Sales
 3 Months Ended
Jul. 31, 2023
Net Sales [Abstract]  
Net Sales Net Sales 
The following table shows our net sales by geography:
Three Months Ended
July 31,
(Dollars in millions)20222023
United States
$482 $442 
Developed International1
294 310 
Emerging2
176 223 
Travel Retail3
38 43 
Non-branded and bulk4
17 20 
Total$1,007 $1,038 
1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our top developed international markets are Germany, Australia, the United Kingdom, France, Canada, and Japan.
2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our top emerging markets are Mexico, Poland, and Brazil.
3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military regardless of customer location.
4Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine, regardless of customer location.

The following table shows our net sales by product category:
Three Months Ended
July 31,
(Dollars in millions)20222023
Whiskey1
$707 $697 
Ready-to-Drink2
126 138 
Tequila3
70 81 
Wine4
46 41 
Vodka5
23 26 
Non-branded and bulk6
17 20 
Rest of portfolio7
18 35 
Total$1,007 $1,038 
1Includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel's family of brands (excluding the “ready-to-drink” products outlined below), the Woodford Reserve family of brands, the Old Forester family of brands, GlenDronach, Benriach, Glenglassaugh, Slane Irish Whiskey, and Coopers’ Craft.
2Includes the Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP) products, New Mix, and other RTD/RTP products.
3Includes the Herradura family of brands, el Jimador, and other tequilas.
4Includes Korbel California Champagne and Sonoma-Cutrer wines.
5Includes Finlandia.
6Includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey and wine.
7Includes Chambord, Gin Mare, Korbel Brandy, Diplomático, and Fords Gin.