Net Sales

9 Months Ended

Jan. 31, 2023

Net Sales [Abstract]

Net Sales

Net Sales 

The following table shows our net sales by geography:

	Three Months Ended				Nine Months Ended
	January 31,				January 31,
(Dollars in millions)	2022		2023		2022		2023
United States	$	488	$	439	$	1,400	$	1,455
Developed International1	318		345		884		927
Emerging2	196		245		533		629
Travel Retail3	25		32		74		110
Non-branded and bulk4	10		20		46		61
Total	$	1,037	$	1,081	$	2,937	$	3,182

1Represents net sales of branded products to “advanced economies” as defined by the International Monetary Fund (IMF), excluding the United States. Our largest developed international markets are Germany, Australia, the United Kingdom, France, and Canada.

2Represents net sales of branded products to “emerging and developing economies” as defined by the IMF. Our largest emerging markets are Mexico, Poland, Brazil, and Chile.

3Represents net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military regardless of customer location.

4Includes net sales of used barrels, contract bottling, and bulk whiskey and wine, regardless of customer location.

The following table shows our net sales by product category:

	Three Months Ended				Nine Months Ended
	January 31,				January 31,
(Dollars in millions)	2022		2023		2022		2023
Whiskey1	$	744	$	754	$	2,036	$	2,215
Ready-to-Drink2	112		121		329		369
Tequila3	69		79		212		237
Wine4	54		53		176		164
Vodka5	29		27		86		74
Non-branded and bulk6	10		20		46		61
Rest of portfolio7	19		27		52		62
Total	$	1,037	$	1,081	$	2,937	$	3,182

1Includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel's family of brands (excluding the “ready-to-drink” products outlined below), the Woodford Reserve family of brands, the Old Forester family of brands, GlenDronach, Benriach, Glenglassaugh, Slane Irish Whiskey, and Coopers’ Craft.

2Includes the Jack Daniel’s ready-to-drink (RTD) and ready-to-pour (RTP) products, New Mix, and other RTD/RTP products.

3Includes the Herradura family of brands, el Jimador, and other tequilas.

4Includes Korbel California Champagne and Sonoma-Cutrer wines.

5Includes Finlandia.

6Includes net sales of used barrels, contract bottling, and bulk whiskey and wine.

7Includes Chambord, Korbel Brandy, Fords Gin, Gin Mare, and Diplomático.