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Impact of Adopting ASC 606 (Details) - USD ($)
$ / shares in Units, $ in Millions
3 Months Ended 9 Months Ended
Jan. 31, 2019
Oct. 31, 2018
Jul. 31, 2018
Jan. 31, 2018
Oct. 31, 2017
Jul. 31, 2017
Jan. 31, 2019
Jan. 31, 2018
May 01, 2018
Apr. 30, 2018
Apr. 30, 2017
New Accounting Pronouncements or Change in Accounting Principle [Line Items]                      
Cumulative effect of changes in accounting standards (Note 1)                 $ (5)    
Sales $ 1,181     $ 1,156     $ 3,329 $ 3,251      
Excise taxes 277     278     749 736      
Net sales 904     878     2,580 2,515      
Cost of sales 333     291     896 825      
Gross profit 571     587     1,684 1,690      
Advertising expenses 103     112     303 308      
Selling, general, and administrative expenses 149     173     478 496      
Other expense (income), net (1)     (4)     (13) (15)      
Operating income 320     306     916 901      
Non-operating postretirement expense 15     2     19 7      
Interest income (2)     (2)     (6) (4)      
Interest expense 23     17     67 49      
Income before income taxes 284     289     836 849      
Income taxes 57     99     160 242      
Net income $ 227 $ 249 $ 200 $ 190 $ 239 $ 178 $ 676 $ 607      
Basic earnings per share (dollars per share) $ 0.47     $ 0.39     $ 1.41 $ 1.26      
Diluted earnings per share (dollars per share) $ 0.47     $ 0.39     $ 1.40 $ 1.25      
Other current assets $ 287           $ 287     $ 298  
Deferred tax assets 20           20     16  
Assets 5,163           5,163     4,976  
Accounts payable and accrued expenses 587           587     581  
Accrued income taxes 22           22     25  
Deferred tax liabilities 119           119     85  
Liabilities 3,670           3,670     3,660  
Retained earnings 2,085           2,085     1,730  
Stockholders' Equity Attributable to Parent 1,493 $ 1,497 $ 1,368 $ 1,201 $ 1,647 $ 1,420 1,493 $ 1,201   $ 1,316 $ 1,370
Accounting Standards Update 2014-09 [Member]                      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]                      
Cumulative effect of changes in accounting standards (Note 1)                 $ (25)    
Accounting Standards Update 2014-09 [Member] | Difference between Revenue Guidance in Effect before and after Topic 606 [Member]                      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]                      
Sales 3           (15)        
Excise taxes 0           0        
Net sales 3           (15)        
Cost of sales 0           0        
Gross profit 3           (15)        
Advertising expenses (2)           (10)        
Selling, general, and administrative expenses 0           (2)        
Other expense (income), net 0           0        
Operating income 5           (3)        
Non-operating postretirement expense 0           0        
Interest income 0           0        
Interest expense 0           0        
Income before income taxes 5           (3)        
Income taxes 1           (1)        
Net income $ 4           $ (2)        
Basic earnings per share (dollars per share) $ 0.01           $ 0.00        
Diluted earnings per share (dollars per share) $ 0.01           $ 0.00        
Other current assets $ (1)           $ (1)        
Deferred tax assets 1           1        
Assets 0           0        
Accounts payable and accrued expenses 34           34        
Deferred tax liabilities (7)           (7)        
Liabilities 27           27        
Retained earnings (27)           (27)        
Stockholders' Equity Attributable to Parent (27)           (27)        
Calculated under Revenue Guidance in Effect before Topic 606 [Member]                      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]                      
Sales 1,178           3,344        
Excise taxes 277           749        
Net sales 901           2,595        
Cost of sales 333           896        
Gross profit 568           1,699        
Advertising expenses 105           313        
Selling, general, and administrative expenses 149           480        
Other expense (income), net (1)           (13)        
Operating income 315           919        
Non-operating postretirement expense 15           19        
Interest income (2)           (6)        
Interest expense 23           67        
Income before income taxes 279           839        
Income taxes 56           161        
Net income $ 223           $ 678        
Basic earnings per share (dollars per share) $ 0.46           $ 1.41        
Diluted earnings per share (dollars per share) $ 0.46           $ 1.40        
Other current assets $ 288           $ 288        
Deferred tax assets 19           19        
Assets 5,163           5,163        
Accounts payable and accrued expenses 553           553        
Deferred tax liabilities 126           126        
Liabilities 3,643           3,643        
Retained earnings 2,112           2,112        
Stockholders' Equity Attributable to Parent $ 1,520           $ 1,520