SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Brown George Garvin IV

(Last) (First) (Middle)
850 DIXIE HWY

(Street)
LOUISVILLE KY 40210

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BFA/BFB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/13/2010
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 381,811 I George Garvin Brown III Trust UW
Class A Common 2,642,357 I CBGB LLC
Class A Common 38,447 I Trust u/a FBO Geo. Garvin Brown IV
Class B Common 1,103.15(1) D
Class B Common 5,966.2(2) I By 401(k) Plan
Class B Common 95,452 I George Garvin Brown III Trust UW
Class B Common 09/13/2010 S(3) 2,412 D $59.02 590,538(4) I CBGB, LLC
Class B Common 9,987 I Trust u/a FBO Geo. Garvin Brown IV
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $25.06 05/01/2005 04/30/2012 Class B Common 808 808 D
Non-Qualified Stock Option (right to buy) $30.62 05/01/2006 04/30/2013 Class B Common 1,162 1,162 D
Non-Qualified Stock Option (right to buy) $36.35 05/01/2007 04/30/2014 Class B Common 1,910 1,910 D
Stock Appreciation Right $46.19 05/01/2008 04/30/2015 Class B Common 660 528 D
Stock Appreciation Right $56.5 05/01/2009 04/30/2016 Class B Common 907 907 D
Stock Appreciation Right $54.58 05/01/2010 04/30/2017 Class B Common 1,038 1,038 D
Stock Appreciation Right $57.4 05/01/2011 07/24/2018 Class B Common 953 953 D
Stock Appreciation Right $43.72 05/01/2012 04/30/2019 Class B Common 2,915 2,915 D
Restricted Stock Unit (5) (6) (6) Class B Common 545 545 D
Explanation of Responses:
1. Includes shares held under the Brown-Forman Dividend Reinvestment Plan as of September 14, 2010.
2. Held in 401(k) plan as of September 14, 2010.
3. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the selling entity on April 15, 2010 and described in a Form 8-K filed by Brown-Forman Corporation with the SEC on April 16, 2010.
4. Price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.00 to $59.06, inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within this range.
5. Each restricted stock unit represents a contingent right to receive one share of Brown-Forman Class B common stock.
6. The restricted stock units vest April 30, 2014.
Remarks:
Diane M. Barhorst, Atty. in Fact for George Garvin Brown IV 09/15/2010
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.