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11. STOCK OPTION PLANS (Tables)
12 Months Ended
Dec. 31, 2020
Fair value assumptions
    2020   2019  
Assumptions:          
           
Expected life   3.24 (yrs) - 6.25 (yrs)   2.75 (yrs) - 3.5 (yrs)  
           
Expected volatility   37% - 114.41%   77.74% - 87.40%  
           
Risk-free interest rate   0.19% - 1.67%   1.34% - 2.69%  
           
Expected dividend yield   0.00%   0.00%  
2019 Stock Option Plan  
Plan activity
    Number of shares     Weighted average exercise price     Weighted Average Remaining Contractual Life  
Outstanding as of January 1, 2019     ––     $ ––       ––  
Granted     820,000       0.83          
Exercised     ––       ––          
Outstanding as of December 31, 2019     820,000     $ 0.83       2.68  
Granted     277,037       2.02          
Assumed with Minim Merger       1,432,018        0.61          
Exercised     (276,856 )     0.82          
Expired/Forfeited     (205,000 )     0.84          
Outstanding as of December 31, 2020     2,047,199     $ 0.84       3.51  
Options exercisable at December 31, 2020     682,770     $ 0.67       2.79  
2019 Stock Option Plan | Directors Plan  
Plan activity
    Number of shares     Weighted average exercise price     Weighted Average Remaining Contractual Life  
Outstanding as of January 1, 2019     ––     $ ––       ––  
Granted     45,000       0.97          
Exercised     ––       ––          
Outstanding as of December 31, 2019     45,000     $ 0.97       2.50  
Granted     297,963       2.26          
Assumed with Minim Merger       225,981        0.62          
Exercised     (56,500 )     1.51          
Expired/Forfeited     (15,000 )     1.06          
Outstanding as of December 31, 2020     487,354     $ 1.52       3.27  
Options exercisable at December 31, 2020     282,124     $ 0.9958       2.32  
2009 Stock Option Plan  
Plan activity
    Number of shares     Weighted average exercise price     Weighted Average Remaining Contractual Life  
Outstanding as of January 1, 2019     1,569,603       1.41       2.13  
Granted     90,000       0.95          
Exercised     (199,792 )     0.24          
Expired/Forfeited     (150,000 )     ---          
Outstanding as of December 31, 2019     1,309,811       1.45       1.28  
Granted     ––       ––          
Exercised     (655,001 )     1.01          
Expired/Forfeited     (236,200 )     1.50          
Outstanding as of December 31, 2020     418,610     $ 2.06       0.58  
Options exercisable at December 31, 2020     418,610     $ 2.06       0.58  
2009 Stock Option Plan | Directors Plan  
Plan activity
    Number of shares     Weighted average exercise price     Weighted Average Remaining Contractual Life  
Outstanding as of January 1, 2019     342,500       1.71       2.52  
Granted     97,500       1.09          
Exercised     (60,000 )     0.23          
Expired/Forfeited     (80,000 )                
Outstanding as of December 31, 2019     300,000       1.63       2.00  
Granted     ––       ––          
Exercised     (135,000 )     1.44          
Expired/Forfeited     (30,000 )     0.88          
Outstanding as of December 31, 2020     135,000     $ 1.98       0.82  
Options exercisable at December 31, 2020     135,000     $ 1.98       0.82