2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)		Dec. 31, 2018	Dec. 31, 2017
Accounting Policies [Abstract]
Gross accounts receivable		$ 2,774,619	$ 2,811,638
Allowance for doubtful accounts		(14,013)	(15,094)
Allowance for marketing distribution funds	[1]	0	(127,821)
Allowance for returns	[1]	0	(439,211)
Allowance for price protection, promotions	[1]	0	0
Total allowances		(14,013)	(582,126)
Total accounts receivable, net		2,760,606	2,229,512
Audit, legal, payroll		234,119	314,504
Trademark licensing costs		875,000	750,000
Reserve for returns and contract liabilities	[1]	611,719	0
Other		289,437	108,480
Total accrued other expenses		$ 2,010,275	$ 1,172,984

[1] Upon adoption of ASC 606 on January 1, 2018, certain accounts receivable allowances totaling $611,719 as of December 31, 2018 were reported as accrued other expenses as payable to the Company's customers and settled in cash or by credit on account. Had the Company adopted ASC 606 in 2017, $567,032 would have been recorded as accrued other expenses instead of a reduction to gross accounts receivable.