1. Summary of Significant Accounting Policies (Details) - USD ($)		Sep. 30, 2018	Dec. 31, 2017
Summary Of Significant Accounting Policies Tables Abstract
Gross accounts receivable		$ 4,420,776	$ 2,811,638
Allowance for doubtful accounts		(20,744)	(15,094)
Allowance for marketing distribution funds	[1]	0	(127,821)
Allowance for returns	[1]	0	(439,211)
Allowance for price protection, promotions	[1]	0	0
Total allowances		(20,744)	(582,126)
Total accounts receivable, net		4,400,032	2,229,512
Audit, legal, payroll		253,255	314,504
Trademark licensing costs		875,000	750,000
Reserve for returns and allowances*	[1]	683,717	0
Other		71,769	108,480
Total accrued other expenses		$ 1,883,741	$ 1,172,984

[1] Upon adoption of ASC 606 on January 1, 2018, certain accounts receivable allowances totaling $498,285 as of June 30, 2018 were reclassified to accrued other expenses as payable to the Company's customers and settled in cash or by credit on account.