5. Segment and Geographic Information (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 3,404,026	$ 2,547,028	$ 9,191,073	$ 8,363,646
Net sales, % of total	100.00%	100.00%	100.00%	100.00%
NorthAmericaMember
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	3,325,678	2,426,296	8,922,604	7,761,524
Net sales, % of total	98.00%	95.00%	97.00%	93.00%
United Kingdom [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	51,587	48,714	140,396	271,518
Net sales, % of total	1.00%	2.00%	2.00%	3.00%
All Other [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 26,761	$ 72,018	$ 128,073	$ 330,604
Net sales, % of total	1.00%	3.00%	1.00%	4.00%