5. Segment and Geographic Information (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 2,547,028	$ 3,434,693	$ 8,363,646	$ 11,243,415
Net sales, % of total	100.00%	100.00%	100.00%	100.00%
NorthAmericaMember
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	2,426,296	3,127,784	7,761,524	10,225,466
Net sales, % of total	95.00%	91.00%	93.00%	91.00%
United Kingdom [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	48,714	158,872	271,518	425,681
Net sales, % of total	2.00%	5.00%	3.00%	4.00%
All Other [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 72,018	$ 148,037	$ 330,604	$ 592,268
Net sales, % of total	3.00%	4.00%	4.00%	5.00%