XML 28 R16.htm IDEA: XBRL DOCUMENT v2.4.0.8
5. Segment and Geographic Information (Tables)
9 Months Ended
Sep. 30, 2013
Segment And Geographic Information Tables  
Company's net sales by geographic region
    Three Months           Three Months           Nine Months           Nine Months        
    Ended           Ended           Ended           Ended        
    September 30,     % of     September 30,     % of     September 30,     % of     September 30,     % of  
     2013     Total      2012     Total      2013     Total     2012     Total  
North America   $ 2,426,296       95 %   $ 3,127,784       91 %   $ 7,761,524       93 %   $ 10,225,466       91 %
UK     48,714       2 %     158,872       5 %     271,518       3 %     425,681       4 %
All Other     72,018       3 %     148,037       4 %     330,604       4 %     592,268       5 %
Total   $ 2,547,028       100 %   $ 3,434,693       100 %   $ 8,363,646       100 %   $ 11,243,415       100 %