5. Segment and Geographic Information (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 2,999,019	$ 3,831,222	$ 5,816,618	$ 7,808,722
Net sales, % of total	100.00%	100.00%	100.00%	100.00%
NorthAmericaMember
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	2,762,556	3,413,951	5,335,229	7,097,682
Net sales, % of total	92.00%	89.00%	92.00%	91.00%
United Kingdom [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	78,584	137,488	222,804	266,809
Net sales, % of total	3.00%	4.00%	4.00%	3.00%
All Other [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 157,879	$ 279,783	$ 258,585	$ 444,231
Net sales, % of total	5.00%	7.00%	4.00%	6.00%