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5. Segment and Geographic Information (Tables)
6 Months Ended
Jun. 30, 2013
Segment And Geographic Information Tables  
Company's net sales by geographic region
  Three Months             Three Months         Six Months           Six Months      
  Ended           Ended         Ended           Ended      
  June 30,     % of     June 30,     % of     June 30,     % of     June 30,     % of
  2013     Total     2012     Total     2013     Total     2012     Total
North America $ 2,762,556       92 %   $ 3,413,951       89 %   $ 5,335,229       92 %   $ 7,097,682       91 %
UK   78,584       3 %     137,488       4 %     222,804       4 %     266,809       3 %
All Other   157,879       5 %     279,783       7 %     258,585       4 %     444,231       6 %
Total $ 2,999,019       100 %   $ 3,831,222       100 %   $ 5,816,618       100 %   $ 7,808,722       100 %