5. Segment and Geographic Information (Details) (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 2,817,599	$ 3,977,500
Net sales, % of total	100.00%	100.00%
NorthAmericaMember
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	2,572,673	3,683,732
Net sales, % of total	91.00%	93.00%
United Kingdom [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	144,220	129,321
Net sales, % of total	5.00%	3.00%
All Other [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 100,706	$ 164,447
Net sales, % of total	4.00%	4.00%