5. Segment and Geographic Information (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 3,831,222	$ 3,165,890	$ 7,808,722	$ 5,974,152
Net sales, % of total	100.00%	100.00%	100.00%	100.00%
NorthAmericaMember
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	3,413,951	2,849,980	7,097,682	5,353,330
Net sales, % of total	89.00%	90.00%	91.00%	90.00%
United Kingdom [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	137,488	188,751	266,809	361,178
Net sales, % of total	4.00%	6.00%	3.00%	6.00%
All Other [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Net sales, amount	$ 279,783	$ 127,159	$ 444,231	$ 259,644
Net sales, % of total	7.00%	4.00%	6.00%	4.00%