<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>SCHEDULE 13G</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0000932540</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <securitiesClassTitle>Common Stock, par value $0.0001 par value</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>09/30/2024</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0001464790</issuerCik>
        <issuerName>B. Riley Financial, Inc.</issuerName>
        <issuerCusip>05580M108</issuerCusip>
        <issuerPrincipalExecutiveOfficeAddress>
          <com:street1>11100 SANTA MONICA BLVD</com:street1>
          <com:street2>SUITE 800</com:street2>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90025</com:zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(b)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>GROUP ONE TRADING LLC</reportingPersonName>
      <memberGroup>b</memberGroup>
      <citizenshipOrOrganization>DE</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>1762094.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>1762094.00</soleDispositivePower>
        <sharedDispositivePower>0.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1762094.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <classPercent>5.8</classPercent>
      <typeOfReportingPerson>BD</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>B. Riley Financial, Inc.</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>11100 SANTA MONICA BLVD, SUITE 800, LOS ANGELES, CALIFORNIA, 90025</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>GROUP ONE TRADING LLC</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>425 S. FINANCIAL PLACE, SUITE 3400
CHICAGO, IL 60605</principalBusinessOfficeOrResidenceAddress>
        <citizenship>DELAWARE, USA</citizenship>
      </item2>
      <item3>
        <notApplicableFlag>N</notApplicableFlag>
        <typeOfPersonFiling>BD</typeOfPersonFiling>
      </item3>
      <item4>
        <amountBeneficiallyOwned>1,762,094

Group One Trading LLC is a market maker in the options listed on B. Riley Financial, Inc.

The number of Shares reported as beneficially owned includes call options to buy 1,767,300 Shares.

Group One Trading LLC is both long and short call options and put options that have expiration dates both within 60 days and beyond 60 days. </amountBeneficiallyOwned>
        <classPercent>5.8</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>1,762,094</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>0</sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>1,762,094</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>0</sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>Y</notApplicableFlag>
        <classOwnership5PercentOrLess>N</classOwnership5PercentOrLess>
      </item5>
      <item6>
        <notApplicableFlag>Y</notApplicableFlag>
      </item6>
      <item7>
        <notApplicableFlag>Y</notApplicableFlag>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>N</notApplicableFlag>
        <certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under &amp;#167; 240.14a-11.

</certifications>
      </item10>
    </items>
    <signatureInformation>
      <reportingPersonName>GROUP ONE TRADING LLC</reportingPersonName>
      <signatureDetails>
        <signature>Kyle Tondo-Kramer</signature>
        <title>Chief Compliance Officer</title>
        <date>11/14/2024</date>
      </signatureDetails>
    </signatureInformation>
  </formData>
</edgarSubmission>
