0000899243-21-014768.txt : 20210405 0000899243-21-014768.hdr.sgml : 20210405 20210405141441 ACCESSION NUMBER: 0000899243-21-014768 CONFORMED SUBMISSION TYPE: 3 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210324 FILED AS OF DATE: 20210405 DATE AS OF CHANGE: 20210405 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Lion Capital LLP CENTRAL INDEX KEY: 0001459120 STATE OF INCORPORATION: X0 FILING VALUES: FORM TYPE: 3 SEC ACT: 1934 Act SEC FILE NUMBER: 001-38393 FILM NUMBER: 21804826 BUSINESS ADDRESS: STREET 1: 21 GROSVENOR PLACE CITY: LONDON STATE: X0 ZIP: SW1X 7HF BUSINESS PHONE: 44 20 7201 2222 MAIL ADDRESS: STREET 1: 21 GROSVENOR PLACE CITY: LONDON STATE: X0 ZIP: SW1X 7HF REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: LION CAPITAL IV GP Ltd CENTRAL INDEX KEY: 0001818065 STATE OF INCORPORATION: X0 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 3 SEC ACT: 1934 Act SEC FILE NUMBER: 001-38393 FILM NUMBER: 21804825 BUSINESS ADDRESS: STREET 1: 21 GROSVENOR PLACE CITY: LONDON STATE: X0 ZIP: SW1X7HF BUSINESS PHONE: 442072012281 MAIL ADDRESS: STREET 1: 21 GROSVENOR PLACE CITY: LONDON STATE: X0 ZIP: SW1X7HF ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Digital Media Solutions, Inc. CENTRAL INDEX KEY: 0001725134 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 981399727 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 4800 140TH AVENUE N. STREET 2: SUITE 101 CITY: CLEARWATER STATE: FL ZIP: 33762 BUSINESS PHONE: (877) 236-8632 MAIL ADDRESS: STREET 1: 4800 140TH AVENUE N. STREET 2: SUITE 101 CITY: CLEARWATER STATE: FL ZIP: 33762 FORMER COMPANY: FORMER CONFORMED NAME: Leo Holdings Corp. DATE OF NAME CHANGE: 20171212 3 1 doc3.xml FORM 3 SUBMISSION X0206 3 2021-03-24 0 0001725134 Digital Media Solutions, Inc. DMS 0001459120 Lion Capital LLP 21 GROSVENOR PLACE LONDON X0 SW1X 7HF UNITED KINGDOM 0 0 1 0 0001818065 LION CAPITAL IV GP Ltd 21 GROSVENOR PLACE LONDON X0 SW1X 7HF UNITED KINGDOM 0 0 1 0 Class A Common Stock 7624282 I See Footnote The shares of Class A common stock reported on this Form were acquired in a private transaction by several investment funds. Lion Capital IV GP Limited is the General Partner of each such investment fund. Lion Capital IV GP Limited is owned and managed by Lion Capital LLP, which is controlled by Lyndon Lea. As a result, Mr. Lea may be deemed to beneficially own the shares reported herein, but reports such beneficial ownership separately. Lion Capital LLP, Lion Capital IV GP Limited, s/ Simon Brown, Authorized Signatory 2021-04-05