10-Q 1 mainbody.htm MAINBODY mainbody.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-Q

[X]
Quarterly Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
   
 
For the quarterly period ended March 31, 2010
   
[  ]
Transition Report pursuant to 13 or 15(d) of the Securities Exchange Act of 1934
   
 
For the transition period from __________  to __________
   
 
Commission File Number:  333-156409

Ad Systems Communications, Inc.
(Exact name of Registrant as specified in its charter)

Nevada
N/A
(State or other jurisdiction of incorporation or organization) (IRS Employer Identification No.)
 
495 State Street Suite # 459, Salem, Oregon 97301
(Address of principal executive offices)

971-239-4166
(Registrant’s telephone number)
 
_______________________________________________________________
(Former name, former address and former fiscal year, if changed since last report)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days [X] Yes    [ ] No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). [ ] Yes    [X] No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

[ ] Large accelerated filer Accelerated filer
[ ] Non-accelerated filer
[X] Smaller reporting company
  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). [ ] Yes [X] No

State the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 52,800,000 common shares as of April 9, 2010.
 

 
 
PART I - FINANCIAL INFORMATION

Item 1.     Financial Statements



These financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and the SEC instructions to Form 10-Q.  In the opinion of management, all adjustments considered necessary for a fair presentation have been included.  Operating results for the interim period ended March 31, 2010 are not necessarily indicative of the results that can be expected for the full year.
 
 
3
AD SYSTEMS COMMUNICATIONS, INC.
Balance Sheets
(Unaudited)
 
ASSETS      
 
March 31,
2010
  
December 31,
2009
       
CURRENT ASSETS
      
       
Cash
 $ 181,946   $ 38,751
Refundable deposits
   25,000     -
Trade accounts receivable, net
   161,701     146,839
           
Total Current Assets
   368,647     185,590
           
PROPERTY AND EQUIPMENT, net
   15,886     -
           
TOTAL ASSETS
 $ 384,533   $ 185,590
           
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)          
           
CURRENT LIABILITIES
          
           
Accounts payable
 $ 186,337   $ 122,491
Advance payable - related parties
   550,000     550,000
Convertible notes payable, net
   25,069     822
           
Total Current Liabilities
   761,406     673,313
           
TOTAL LIABILITIES
   761,406     673,313
           
STOCKHOLDERS' EQUITY (DEFICIT)
          
           
Common stock; no par value; 90,000,000 shares authorized; 52,800,000 shares issued and outstanding
   52,800     52,800
Additional paid-in capital
   386,652     136,652
Accumulated deficit
   (816,325)     (677,175)
           
Total Stockholders' Equity (Deficit)
   (376,873)     (487,723)
           
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
 $ 384,533   $ 185,590
 
The accompanying notes are an integral part of these financial statements.
AD SYSTEMS COMMUNICATIONS, INC.
Statements of Operations
(Unaudited)
 
 
For the Three Months Ended
March 31,
 
2010
  
2009
       
       
REVENUES
 $ 121,972   $ 91,981
           
COST OF SALES
   31,695     26,942
           
GROSS PROFIT
   90,277     65,039
           
OPERATING EXPENSES
          
           
General and administrative
   195,965     72,894
           
Total Operating Expenses
   195,965     72,894
           
LOSS FROM OPERATIONS
   (105,688)     (7,855)
           
OTHER INCOME (EXPENSES)
          
           
Interest expense
   (33,462)     -
    .      
Total Other Income (Expense)
   (33,462)     -
           
LOSS BEFORE TAXES
   (139,150)     (7,855)
           
Provision for Income Taxes
   -     -
           
NET LOSS
 $ (139,150)   $ (7,855)
           
BASIC AND DILUTED LOSS PER SHARE
 $ (0.00)   $ (0.00)
           
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING
   52,800,000     32,000,000
 
The accompanying notes are an integral part of these financial statements.
AD SYSTEMS COMMUNICATIONS, INC.
Statements of Stockholders' Equity (Deficit)
(Unaudited)
 
 
Common Stock
  
Additional
Paid-in
  
Accumulated
  
Total
Stockholders'
Equity
 
Shares
  
Amount
  
Capital
  
Deficit
  
(Deficit)
                   
 Balance, December 31, 2008
   32,000,000   $ 32,000   $ 142,452   $ (638,509)   $ (464,057)
                             
 Recapitalization
   20,800,000     20,800     (20,800)     -     -
                             
 Value of beneficial conversion feature
   -     -     15,000     -     15,000
                             
Net loss for the year ended ended December 31, 2009
   -     -     -     (38,666)     (38,666)
                             
 Balance, December 31, 2009
   52,800,000     52,800     136,652     (677,175)     (487,723)
                             
 Value of beneficial conversion feature
   -     -     250,000     -     250,000
                             
Net loss for the three months ended March 31, 2010
   -     -     -     (139,150)     (139,150)
                             
 Balance, March 31, 2010
   52,800,000   $ 52,800   $ 386,652   $ (816,325)   $ (376,873)
 
The accompanying notes are an integral part of these financial statements.
AD SYSTEMS COMMUNICATIONS, INC.
Statements of Cash Flows
(Unaudited)
 
 
For the Three Months Ended
March 31,
 
2010
  
2009
OPERATING ACTIVITIES
      
       
Net loss
 $ (139,150)   $ (7,855)
Adjustments to reconcile net loss to net cash used in operating activities:
          
Amortization of beneficial conversion feature
   24,247     -
Depreciation expense
   836     -
Changes in operating assets and liabilities
          
(Increase) decrease in accounts receivable
   (14,862)     -
(increase) decrease in refundable deposits
   (25,000)     -
Increase (decrease) in accounts payable
   63,846     (4,639)
           
Net Cash Used in Operating Activities
   (90,083)     (12,494)
           
INVESTING ACTIVITIES
          
           
Purchase of equipment
   (16,722)     -
 
          
Net Cash Used in Investing Activities
   (16,722)     -
           
FINANCING ACTIVITIES
          
           
Proceeds from convertible notes payable
   250,000     -
           
Net Cash Provided by Financing Activities
   250,000     -
           
NET INCREASE IN CASH
   143,195     (12,494)
           
CASH AT BEGINNING OF PERIOD
   38,751     15,282
           
CASH AT END OF PERIOD
 $ 181,946   $ 2,788
           
CASH PAID FOR:
          
           
Interest
 $ -   $ -
Income Taxes
 $ -   $ -
           
NON CASH FINANCING ACTIVITIES:
 $ -   $ -
 
The accompanying notes are an integral part of these financial statements.
AD SYSTEMS COMMUNICATIONS, INC.
CONDENSED NOTES TO FINANCIAL STATEMENTS
MARCH 31, 2010 AND DECEMBER 31, 2009

NOTE 1 - CONDENSED FINANCIAL STATEMENTS

The accompanying financial statements have been prepared by the Company without audit.  In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations, and cash flows at March 31, 2010 and December 31, 2009, and for all periods presented herein, have been made.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted.  It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company's December 31, 2009 audited financial statements.  The results of operations for the period ended March 31, 2010 is not necessarily indicative of the operating results for the full year.

NOTE 2 - GOING CONCERN

The Company's financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations.

In order to continue as a going concern, the Company will need, among other things, additional capital resources. Management's plan is to obtain such resources for the Company by obtaining capital from management and significant shareholders sufficient to meet its minimal operating expenses and seeking equity and/or debt financing. However management cannot provide any assurances that the Company will be successful in accomplishing any of its plans.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

NOTE 3 – SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

AD SYSTEMS COMMUNICATIONS, INC.
CONDENSED NOTES TO FINANCIAL STATEMENTS
MARCH 31, 2010 AND DECEMBER 31, 2009

NOTE 3 – SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Recent Accounting Pronouncements

In January 2010, the FASB issued Accounting Standards Update 2010-02, Consolidation (Topic 810): Accounting and Reporting for Decreases in Ownership of a Subsidiary. This amendment to Topic 810 clarifies, but does not change, the scope of current US GAAP. It clarifies the decrease in ownership provisions of Subtopic 810-10 and removes the potential conflict between guidance in that Subtopic and asset de-recognition and gain or loss recognition guidance that may exist in other US GAAP. An entity will be required to follow the amended guidance beginning in the period that it first adopts FAS 160 (now included in Subtopic 810-10). For those entities that have already adopted FAS 160, the amendments are effective at the beginning of the first interim or annual reporting period ending on or after December 15, 2009. The amendments should be applied retrospectively to the first period that an entity adopted FAS 160. The Company does not expect the provisions of ASU 2010-02 to have a material effect on the financial position, results of operations or cash flows of the Company.

In January 2010, the FASB issued Accounting Standards Update 2010-01, Equity (Topic 505): Accounting for Distributions to Shareholders with Components of Stock and Cash (A Consensus of the FASB Emerging Issues Task Force). This amendment to Topic 505 clarifies the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a limit on the amount of cash that will be distributed is not a stock dividend for purposes of applying Topics 505 and 260. Effective for interim and annual periods ending on or after December 15, 2009, and would be applied on a retrospective basis. The Company does not expect the provisions of ASU 2010-01 to have a material effect on the financial position, results of operations or cash flows of the Company.

NOTE 4 – RELATED PARTY TRANSACTIONS

The Company issued 32,000,000 shares of its common stock upon its incorporation for the conversion of $174,452 of debt during the year ended December 31, 2009.

As of March 31, 2010, the Company owed $550,000 to related parties for funds advanced for its operations. The advances are due upon demand, unsecured and accrue interest at 10% per annum.


NOTE 5 – CONVERTIBLE DEBT

At March 31, 2010, the Company had an outstanding note payable for $265,000.  The note is unsecured, accrues interest at 10% per annum and is due and payable upon demand. The note is convertible into shares of the Company’s common stock at $0.50 per share or 90% of the 5 day average bid price whichever is lower. The Company recorded $265,000 for the value of the beneficial conversion feature attached to the note payable.  The amount allocated to the beneficial conversion feature has been recorded as additional paid-in capital and a related discount on the convertible promissory note, which discount was amortized as a non-cash charge to interest expense over the term of the note.  Interest expense from the amortization of the discount on the convertible promissory note was $24,247 for the period ended March 31, 2010.

AD SYSTEMS COMMUNICATIONS, INC.
CONDENSED NOTES TO FINANCIAL STATEMENTS
MARCH 31, 2010 AND DECEMBER 31, 2009

NOTE 6 – SIGNIFICANT EVENTS

Effective January 1, 2010, NanoAsia, Ltd. (NanoAsia) entered into an Agreement and Plan of Merger (the “Merger Agreement”) with Ad Systems Communications, Inc., a privately held Oregon corporation (“Ad Systems”), and NanoAsia Acquisition Corp. (“Acquisition Sub”), a newly formed wholly-owned Nevada subsidiary. In connection with the closing of this merger transaction, Ad Systems merged with and into Acquisition Sub (the “Merger”) on February 11, 2010.  As a result of the Merger, Ad Systems no longer exists and Acquisition Corp. became NanoAsia’s wholly-owned subsidiary.  Pursuant to the Merger Agreement, the sole shareholder of Ad Systems immediately prior to the closing of the Merger exchanged all of the shares of Ad Systems for 32,000,000 shares of NanoAsia’s common stock. NanoAsia had 20,800,000 shares issued and outstanding prior to the Merger. Accordingly, the accompanying financial statements therefore reflect 32,000,000 shares outstanding prior to the Merger and 20,800,000 shares issued as a result of the merger.  The accompanying financial statements also reflect the retirement of 51,200,000 shares owned by the former officers and directors of NanoAsia who agreed to purchase NanoAsia’s former nano-technology business in exchange for the cancellation and return all of their collective common stock into treasury and the forgiveness of debts owed to them.

The Company also entered into a convertible debt agreement for up to $750,000 of financing.   The Company has received $265,000 of convertible debt proceeds as of March 18, 2010.  The shareholder of the Company became the controlling shareholder of the combined entity. Accordingly, the transaction has been accounted for as a recapitalization of the Company.  The number of shares outstanding and per share amounts have been restated to recognize the recapitalization.

NOTE 7 – COMMON STOCK TRANSACTIONS

Effective April 9, 2010 the Company’s Board of Directors approved an 8-for-1 forward stock split of the Company’s currently issued and outstanding common stock.  The Company’s statements of stockholder’s equity have been retroactively restated to reflect the split.  Prior to approval of the forward split the Company had a total of 6,600,000 issued and outstanding shares of $0.001 par value common stock.  On the effective date of the forward split, the Company had total of 52,800,000 issued and outstanding shares of $0.001 par value common stock.

NOTE 8 – SUBSEQUENT EVENTS

Between March 31, 2009 and May 14, 2010, the Company received an additional $100,000 in cash pursuant to the convertible debt agreement.  The Company also changed its fiscal year ended August 31 to a calendar year ended December 31.

In accordance with ASC 855, management evaluated the subsequent events and determined that no additional material subsequent events transpired.
 
 
Item 2.     Management’s Discussion and Analysis of Financial Condition and Results of Operations

Forward-Looking Statements

Certain statements, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives, and expected operating results, and the assumptions upon which those statements are based, are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.   These forward-looking statements generally are identified by the words “believes,” “project,” “expects,” “anticipates,” “estimates,” “intends,” “strategy,” “plan,” “may,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions.  We intend such forward-looking statements to be covered by the safe-harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and are including this statement for purposes of complying with those safe-harbor provisions.  Forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. Our ability to predict results or the actual effect of future plans or strategies is inherently uncertain.  Factors which could have a material adverse affect on our operations and future prospects on a consolidated basis include, but are not limited to: changes in economic conditions, legislative/regulatory changes, availability of capital, interest rates, competition, and generally accepted accounting principles. These risks and uncertainties should also be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements.  We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.  Further information concerning our business, including additional factors that could materially affect our financial results, is included herein and in our other filings with the SEC.

Overview

We were incorporated as “NanoAsia Ltd.” (“NanoAsia”) on September 19, 2007, in the State of Nevada for the purpose of purchasing chemicals produced through the use of nano-technology by NanoDuck China, using those chemicals to treat finished garments for companies that manufacture and sell clothing, and selling those chemicals to fabric mills who wish to produce and sell fabrics with special performance features.

However, we recently determined that our current business model was inferior to the opportunity we discovered with Ad Systems. Accordingly, on February 11, 2010, we entered into the Merger Agreement with Ad Systems, whereby we acquired all of the assets, liabilities, and business operations of Ad Systems.

In consequence of entering into the Merger Agreement, we have determined to pursue the business plan of Ad Systems. We are currently engaged in the cable television advertising business.
 

Our Business

We are engaged in the business of developing, manufacturing, selling, and managing advertisement insertion hardware and software systems and services (our "Products" and “Services”). We have specifically targeted second and third tier cable TV operators that deploy national cable TV networks in the U.S. However, we do have plans to expand our operations to certain international markets.

Our Product enables local cable operators (our “Customers”) to insert advertising in both conventional and nontraditional cable TV systems. Our Services to the operator consist of acquiring advertising spots from local, regional, and national advertisers; scheduling, running, and billing for playback time; installing and maintaining the associated hardware and software; providing ongoing support; and managing ad sales, all on a revenue share basis.

We are an independent provider of designated market area (“DMA”) based cable TV advertising sales and commercial delivery in the U.S. We expect that our international expansion will initially focus on market opportunities in India and Latin America, followed by Canada. We intend to continue to focus the placement of our Products with independently-owned cable TV systems, franchised cable operators, colleges and university campuses, hotels, resorts, and other multi-dwelling-units (“MDUs”).

We provide ad-insertion technology and services to Customers who were previously unable to benefit from this technology due to the prohibitively high cost of most ad-insertion systems. Our hardware is significantly less expensive to produce than traditional systems, and we maintain ownership of the system when we place it with a Customer. Thus, our Customer’s experience no out-of-pocket expense; they simply split with us the additional revenue generated by our system.

Based on this model, we successfully completed a beta rollout to 12 sites in early 2008, and have since increased our customer base to 25 cable TV systems. This customer base is comprised of several Universities and small cable operators for an installed base of some 225,889 subscribers. We are ready to expand this customer base with 195 additional multi-year contracts that have already been signed, increasing our installed base to 824,400 in 2010, and 4,255,200 in 2011. Additionally, we have multiple five-year contracts pending, which, when concluded, will increase this installed base to 11,671,299 in 2012 and 22,135,200 in 2013. We anticipate monthly revenues on average of $4 to $6 per subscriber once fully deployed.

Our offices are located at 495 State Street Suite # 459, Salem, Oregon, 97301.

Product Development

We intend to continue the development and refinement of our Product over the coming months. We are currently in the process of developing the next generation of our Product to ensure that it will maintain compatibility with evolving TV technology and continue to function successfully on any platform and every type of video delivery.
 
 
During the last two years one person has been dedicated to research and development. This has produced the networked insertion software, and both the head end control and traffic and billing systems. During 2009 a second engineer was hired on a contract basis, and the preliminary design for the next generation product was completed. These activities have been externally funded and do not impact customer pricing for the current Product. The cost of this development will be absorbed by a reduction in cost of goods for the ensuing rollouts in year 3 and 4.

Our flagship product, Addige.NET, has been deployed and is in the commercial stage. A follow-up product that will reduce our costs and reliance on outside vendors is currently under development. However, we do not have the capital necessary to complete the development of this next generation of ad insertion hardware. We intend to resume development should sufficient capital become available through operating revenue, or debt or equity financing.

Our current Product is a standalone inserter, capable of controlling up to 8 networks and sharing up to 4 playback devices for commercial insertion. While this technology meets our needs and the current needs of our customers, we intend to upgrade the insertion technology in order to cater to all-digital cable head ends, including IP TV, which is becoming increasingly popular. A second generation is planned, which is intended for the following application environments:-

1.  
Analog Insertion

2.  
MPEG-2 stream splicing

3.  
Digital Overlay

4.  
Digital Signage

Analog insertion is still the technology of today, but it is rapidly being displaced as new digital head ends drive costs downward. The response to this pressure is to include digital-into-digital splicing (also known as MPEG-2 stream splicing), which we expect to develop and offer as development funds become available. Digital overlay and signage represent growth markets for us in the future, once the cable market has become saturated.

Significant Equipment

We intend to pay our contracted manufacturer to build between 75 to100 new systems and network support equipment for us to deploy during 2010. The capital cost for acquisition and deployment of this equipment is expected to be approximately $600,000.

Our operations are currently implemented on a small number of servers, which will have to be increased in order to accommodate growth. The development effort is minimal, but we expect the capital for new server hardware to be approximately $45,000.

Sales and Distribution Strategy

Our goal is for our ad-insertion technology to become a leading product in the cable advertising marketplace in the U.S. and certain international markets. In order to achieve our goal, we intend to increase awareness of our Product with potential customers, who we anticipate will be small cable operators. We also intend to sell advertising space to local and national advertisers.
 
 
We have already begun to sell our ad spots and are booking many national, regional, local, and political advertisers on our current operating systems. Some of the most active are Arby’s, Chevrolet, Ford, KFC, Cold Stone Creamery, Coke, Buick, Suzuki, Great Clips, Red Lobster, Obama, and more.

We successfully completed a beta rollout to 12 sites in early 2008, and have since increased our customer base to 25 cable TV systems. This customer base is comprised of several Universities and small cable operators for an installed base of some 225,889 subscribers. We are ready to expand this customer base with 195 additional multi-year contracts that have already been signed, increasing our installed base to 824,400 in 2010, and 4,255,200 in 2011. Additionally, we have multiple five-year contracts pending, which, when concluded, will increase this installed base to 11,671,299 in 2012 and 22,135,200 in 2013. We anticipate monthly revenues on average of $4 to $6 per subscriber once fully deployed.

We feel that we can realize our revenue projections by completing the hundreds of contracts we already have. Additionally, we intend to increase this installed base by closing on some of thousands of potential future contracts.

Our sales representatives promote and sell our Products to cable system operators, and promote and sell advertising spots to local and national advertisers. These sales representatives are responsible for soliciting, selecting and securing accounts within a particular regional territory. We pay our sales representatives on a commission basis. In addition, we pay each sales representative a base salary. We provide service and support to our sales representatives, including advertising and sales materials. If we determine to expand our sales internationally, we will employ sales personnel in India, Latin America, and Canada.

Intellectual Property Protection

We intend to aggressively assert our rights under trade secret, unfair competition, trademark and copyright laws to protect our intellectual property, including product formulas, proprietary manufacturing processes and technologies, product research and concepts, and recognized trademarks. These rights are protected through the acquisition of patents and trademark registrations, the maintenance of trade secrets, the development of trade dress, and, where appropriate, litigation against those who are, in our opinion, infringing these rights.

We are currently consulting with law firms to protect our brand name and product design. While there can be no assurance that registered trademarks will protect our proprietary information, we intend to assert our intellectual property rights against any infringer. Although any assertion of our rights can result in a substantial cost to, and diversion of effort by, our Company, management believes that the protection of our intellectual property rights is a key component of our operating strategy.
 

Results of Operations for the Three Months Ended March 31, 2010 and 2009

Our revenues have increased in each fiscal period. We reported revenues of $91,981during the three months ended March 31, 2009, increasing to $121,972 in 2010.

General and administrative expenses are also increasing due to the cost of going public. General and administrative expenses increased to $195,965 during the three months March 31, 2010 from $72,894 in 2009.

We incurred a net loss of $139,150 for the three months ended March 31, 2010, compared with $7,855 for 2009.

Off Balance Sheet Transactions

We have had no off balance sheet transactions.

Critical Accounting Policies

Our significant accounting policies are described in Note 1 of the Financial Statements.

Liquidity and Capital Resources

As of March 31, 2010, we had total current assets of $368,647 and total assets of $384,533. Our total current liabilities as of March 31, 2010 were $761,406.  Thus, we had a working capital deficit of $392,759 as of March 31, 2010.

Operating activities used $90,083 in cash for the three months ended March 31, 2010. Our net loss of $139,150 combined with an increase in refundable deposits of $25,000 and increase in accounts receivable of $14,862 offset by an amortization of a beneficial conversion feature of $24,247 and increase in accounts payable of $63,846 was the primary reason for our negative operating cash flow. Our cash used in investing activities was $16,722 during the three months ended March 31, 2010. Cash flows provided by financing activities during the three months ended March 31, 2010 was $250,000 represented by proceeds from convertible notes payable.

We anticipate requiring $2,000,000 in order to implement the plan discussed herein and service the contracts, which we have already signed. Based upon our current financial condition, we do not have sufficient cash to operate our business at the planned level for the next twelve months. We intend to fund operations through increased sales and debt and/or equity financing arrangements, which may be insufficient to fund expenditures or other cash requirements. We plan to seek additional financing in a private equity offering to secure funding for operations. There can be no assurance that we will be successful in raising additional funding. If we are not able to secure additional funding, the implementation of our business plan will be impaired. There can be no assurance that such additional financing will be available to us on acceptable terms or at all.
 

Going Concern

The Company's financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations.

In order to continue as a going concern, the Company will need, among other things, additional capital resources. Management's plan is to obtain such resources for the Company by obtaining capital from management and significant shareholders sufficient to meet its minimal operating expenses and seeking equity and/or debt financing. However management cannot provide any assurances that the Company will be successful in accomplishing any of its plans.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.
 
Item 3.     Quantitative and Qualitative Disclosures About Market Risk

A smaller reporting company is not required to provide the information required by this Item.

Item 4T.     Controls and Procedures

We carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) as of March 31, 2010.  This evaluation was carried out under the supervision and with the participation of our Chief Executive Officer and our Chief Financial Officer, J. Michael Heil.  Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2010, our disclosure controls and procedures are effective.  There have been no changes in our internal controls over financial reporting during the quarter ended March 31, 2010.

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported, within the time periods specified in the SEC's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

Limitations on the Effectiveness of Internal Controls

Our management does not expect that our disclosure controls and procedures or our internal control over financial reporting will necessarily prevent all fraud and material error. Our disclosure controls and procedures are designed to provide reasonable assurance of achieving our objectives and our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective at that reasonable assurance level.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the internal control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, control may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.
 

PART II – OTHER INFORMATION

Item 1.     Legal Proceedings

We are not a party to any pending legal proceeding. We are not aware of any pending legal proceeding to which any of our officers, directors, or any beneficial holders of 5% or more of our voting securities are adverse to us or have a material interest adverse to us.

Item 1A:  Risk Factors

A smaller reporting company is not required to provide the information required by this Item.

Item 2.     Unregistered Sales of Equity Securities and Use of Proceeds

None

Item 3.     Defaults upon Senior Securities

None

Item 4.     Removed and Reserved

5.     Other Information

None

Item 6.      Exhibits


 
SIGNATURES

In accordance with the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
Ad Systems Communications, Inc.
   
Date:
May 21, 2010
   
 
By:       /s/ J. Michael Heil                                                                 
             J. Michael Heil
Title:    Chief Executive Officer, Chief Financial Officer, Principal Accounting Officer and Director