SEGMENT INFORMATION (Details) (USD $)	3 Months Ended		6 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Segment Reporting Information [Line Items]
Total revenues, net	$ 163,965	$ 647,684	$ 461,943	$ 1,153,706
Total cost of revenues	(89,025)	(192,311)	(172,677)	(393,568)
Gross profit/(loss)	74,940	455,373	289,266	760,138
Operating expenses:
Selling, general and administrative expenses	848,575	1,808,888	2,590,794	3,260,889
Provision for inventory obsolescence	62,255	(44,158)	119,231	105,207
Royalty expenses	228,202	37,339	250,000	80,404
Total operating expenses	1,139,032	1,802,069	2,960,025	3,446,500
Net operating loss	(1,064,092)	(1,346,696)	(2,670,759)	(2,686,362)
Other income	1,380,026	74,104	2,434,174	207,167
Allocated income tax benefit/(expense)	(1,872)	8,733	(1,872)	8,733
Income/(loss) after income tax	314,062	(1,263,859)	(238,457)	(2,470,462)
Total long-lived assets	996,866	1,258,172	996,866	1,258,172
Additions to long-lived assets	0	1,518	0	6,624
Online Businesses [Member]
Segment Reporting Information [Line Items]
Total revenues, net	163,965	646,432	461,943	1,145,872
Total cost of revenues	(89,025)	(188,492)	(172,677)	(387,156)
Gross profit/(loss)	74,940	457,940	289,266	758,716
Operating expenses:
Selling, general and administrative expenses	516,945	924,023	895,350	1,471,929
Provision for inventory obsolescence	62,255	(44,158)	119,231	105,207
Royalty expenses	228,202	37,339	250,000	80,404
Total operating expenses	807,402	917,203	1,264,581	1,657,539
Net operating loss	(732,462)	(459,263)	(975,315)	(898,823)
Other income	(15,421)	52,845	86,721	95,017
Allocated income tax benefit/(expense)	0	8,790	0	8,790
Income/(loss) after income tax	(747,883)	(397,628)	(888,594)	(795,016)
Total long-lived assets	39,844	107,658	39,844	107,658
Additions to long-lived assets	0	1,517	0	1,517
Beverage Business [Member]
Segment Reporting Information [Line Items]
Total revenues, net	0	1,252	0	7,834
Total cost of revenues	0	(3,280)	0	(6,413)
Gross profit/(loss)	0	(2,567)	0	1,422
Operating expenses:
Selling, general and administrative expenses	55,333	83,675	114,457	176,570
Provision for inventory obsolescence	0	0	0
Royalty expenses	0	0	0
Total operating expenses	55,333	83,675	114,457	176,570
Net operating loss	(55,333)	(86,242)	(114,457)	(175,148)
Other income	(557)	(1)	4,785
Allocated income tax benefit/(expense)	0	0	0
Income/(loss) after income tax	(55,890)	(86,243)	(109,672)	(175,148)
Total long-lived assets	954,498	1,128,555	954,498	1,128,555
Additions to long-lived assets	0	0	0
Unallocated items [Member]
Segment Reporting Information [Line Items]
Total revenues, net	0	0	0
Total cost of revenues	0	0	0
Gross profit/(loss)	0	0	0
Operating expenses:
Selling, general and administrative expenses	276,297	801,190	1,580,987	1,612,390
Provision for inventory obsolescence	0	0	0
Royalty expenses	0	0	0
Total operating expenses	276,297	801,190	1,580,987	1,612,390
Net operating loss	(276,297)	(801,190)	(1,580,987)	(1,612,390)
Other income	1,396,004	21,258	2,342,668	112,148
Allocated income tax benefit/(expense)	(1,872)	(57)	(1,872)	(57)
Income/(loss) after income tax	1,117,835	(779,989)	759,809	(1,500,299)
Total long-lived assets	2,524	21,959	2,524	21,959
Additions to long-lived assets	$ 0	$ 1	$ 0	$ 5,107