-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 FrnAPZOcuFdT/zBTHcUzpM9qCvJxYEFrlvIZ/JIcTYmBoiJ2u4PxuueXA9m4QFQh
 rzclCO/hH87qCWSruC3ssQ==

<SEC-DOCUMENT>0001306796-10-000003.txt : 20100722
<SEC-HEADER>0001306796-10-000003.hdr.sgml : 20100722
<ACCEPTANCE-DATETIME>20100722093554
ACCESSION NUMBER:		0001306796-10-000003
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091231
FILED AS OF DATE:		20100722
DATE AS OF CHANGE:		20100722

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Lee Peter James
		CENTRAL INDEX KEY:			0001306796

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-53861
		FILM NUMBER:		10963674

	MAIL ADDRESS:	
		STREET 1:		80 CALLAWAY DRIVE
		CITY:			MICKLEHAM VICTORIA
		STATE:			C3
		ZIP:			3064

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Aurum, Inc.
		CENTRAL INDEX KEY:			0001450708
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				271728996
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1031

	BUSINESS ADDRESS:	
		STREET 1:		LEVEL 8 580 ST KILDA ROAD
		STREET 2:		SUITE 1200
		CITY:			MELBOURNE VICTORIA
		STATE:			C3
		ZIP:			94104
		BUSINESS PHONE:		415-296-8510

	MAIL ADDRESS:	
		STREET 1:		LEVEL 8 580 ST KILDA ROAD
		STREET 2:		SUITE 1200
		CITY:			MELBOURNE VICTORIA
		STATE:			C3
		ZIP:			94104

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Liquid Financial Engines, Inc.
		DATE OF NAME CHANGE:	20081125
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2009-12-31</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001450708</issuerCik>
        <issuerName>Aurum, Inc.</issuerName>
        <issuerTradingSymbol>aurm.ob</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001306796</rptOwnerCik>
            <rptOwnerName>Lee Peter James</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>80 CALLAWAY DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>MICKLEHAM VICTORIA</rptOwnerCity>
            <rptOwnerState>C3</rptOwnerState>
            <rptOwnerZipCode>3064</rptOwnerZipCode>
            <rptOwnerStateDescription>AUSTRALIA</rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock, par value $0.0001</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>Peter J. Lee</signatureName>
        <signatureDate>2010-07-21</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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