2.4.0.8000150 - Disclosure - Advertising Coststruefalsefalse1false falsefalseD120401_130331http://www.sec.gov/CIK0001449574duration2012-04-01T00:00:002013-03-31T00:00:001true 1us-gaap_DisclosureTextBlockAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse02false 2us-gaap_AdvertisingCostPolicyExpensedAdvertisingCostus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00<!--egx--><p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><b>10.&#160;&#160;&#160;&#160;&#160;&#160; Advertising Costs</b></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'>&nbsp;</p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'>The Company&#146;s policy regarding advertising is to expense advertising when incurred. The Company incurred $ 4,934 and $13,565 , of advertising expense during the years ended March 31, 2013, and 2012, respectively.</p>falsefalsefalsenonnum:textBlockItemTypenaDisclosure of accounting policy for advertising costs that are expensed, indicating whether such costs are expensed as incurred or the first period in which the advertising takes place.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 340 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=32704220&loc=d3e8275-108329 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 340 -SubTopic 20 -Section 55 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6387522&loc=d3e8384-108330 false0falseAdvertising CostsUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://ECRY/20130331/role/idr_DisclosureAdvertisingCosts12