0001612895-16-000009.txt : 20161018 0001612895-16-000009.hdr.sgml : 20161018 20161018204838 ACCESSION NUMBER: 0001612895-16-000009 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20161014 FILED AS OF DATE: 20161018 DATE AS OF CHANGE: 20161018 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Eadie Keith CENTRAL INDEX KEY: 0001612895 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 161941752 MAIL ADDRESS: STREET 1: C/O TUBEMOGUL, INC. STREET 2: 1250 53RD STREET, SUITE 1 CITY: EMERYVILLE STATE: CA ZIP: 94608 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2016-10-14 0001449278 TUBEMOGUL INC TUBE 0001612895 Eadie Keith 1250 53RD STREET STE 2 EMERYVILLE CA 94608 0 1 0 0 Chief Strategy Officer Common Stock 2016-10-14 4 M 0 5000 .60 A 57066 D Common Stock 2016-10-14 4 S 0 9240 8.2966 D 47826 D Employee Stock Option (right to buy) .60 2016-10-14 4 M 0 5000 0 D 2020-10-12 Common Stock 5000 20000 D Of the reported shares, 47,555 shares are represented by RSUs. The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 14, 2016. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.18 to $8.35 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. Option was granted on 10/12/2010, is fully vested and immediately exercisable. Eric Deeds, Attorney-in-Fact 2016-10-18