0001612892-16-000039.txt : 20160525 0001612892-16-000039.hdr.sgml : 20160525 20160525211204 ACCESSION NUMBER: 0001612892-16-000039 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160523 FILED AS OF DATE: 20160525 DATE AS OF CHANGE: 20160525 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Deeds Eric CENTRAL INDEX KEY: 0001612892 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 161676069 MAIL ADDRESS: STREET 1: C/O TUBEMOGUL, INC. STREET 2: 1250 53RD STREET, SUITE 1 CITY: EMERYVILLE STATE: CA ZIP: 94608 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2016-05-23 0001449278 TUBEMOGUL INC TUBE 0001612892 Deeds Eric 1250 53RD STREET, SUITE 2 EMERYVILLE CA 94608 0 1 0 0 General Counsel and Secretary Common Stock 2016-05-23 4 M 0 2531 2.32 A 63796 D Common Stock 2016-05-23 4 S 0 2531 13.00 D 61265 D Employee Stock Option (right to buy) 2.32 2016-05-23 4 M 0 2531 0 D 2023-06-10 Common Stock 2531 112355 D Of the reported shares, 56,382 shares are represented by RSUs. The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 12, 2015. Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 4/8/2014, and thereafter 1/48th of the shares vest monthly. Eric Deeds 2016-05-25