0001277624-16-000011.txt : 20160818 0001277624-16-000011.hdr.sgml : 20160818 20160818201156 ACCESSION NUMBER: 0001277624-16-000011 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160811 FILED AS OF DATE: 20160818 DATE AS OF CHANGE: 20160818 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: TUBEMOGUL INC CENTRAL INDEX KEY: 0001449278 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 510633881 STATE OF INCORPORATION: CA BUSINESS ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 BUSINESS PHONE: 510-653-0677 MAIL ADDRESS: STREET 1: 1250 53RD STREET, SUITE 6 CITY: EMERYVILLE STATE: CA ZIP: 94608 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: LAZAR JACK R CENTRAL INDEX KEY: 0001277624 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36543 FILM NUMBER: 161841944 MAIL ADDRESS: STREET 1: 3000 CLEARVIEW WAY CITY: SAN MATEO STATE: CA ZIP: 94402 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2016-08-11 0001449278 TUBEMOGUL INC TUBE 0001277624 LAZAR JACK R 1250 53RD STREET, SUITE 2 EMERYVILLE CA 94608 1 0 0 0 Common Stock 2016-08-11 4 M 0 5000 2.76 A 39693 D Common Stock 2016-08-11 4 S 0 5000 10.00 D 34693 D Stock Option (right to buy) 2.76 2016-08-11 4 M 0 5000 0 D 2023-11-11 Common Stock 5000 107500 D Of the reported shares, 8,069 shares are represented by RSUs. The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 14, 2016. Subject to the Reporting Person's continued service to the Issuer, 1/48th of the shares subject to the option vested on 11/23/2013, and thereafter 1/48th of the shares vest monthly. Eric Deeds, as Power of Attorney on behalf of Jack Lazar 2016-08-12