0001567619-19-017422.txt : 20190821 0001567619-19-017422.hdr.sgml : 20190821 20190821161454 ACCESSION NUMBER: 0001567619-19-017422 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20190819 FILED AS OF DATE: 20190821 DATE AS OF CHANGE: 20190821 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Milsten Scott CENTRAL INDEX KEY: 0001448992 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37873 FILM NUMBER: 191043241 MAIL ADDRESS: STREET 1: C/O E.L.F. BEAUTY, INC. STREET 2: 570 10TH STREET CITY: OAKLAND STATE: CA ZIP: 94607 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: e.l.f. Beauty, Inc. CENTRAL INDEX KEY: 0001600033 STANDARD INDUSTRIAL CLASSIFICATION: PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844] IRS NUMBER: 464464131 STATE OF INCORPORATION: DE FISCAL YEAR END: 0331 BUSINESS ADDRESS: STREET 1: 570 10TH STREET CITY: OAKLAND STATE: CA ZIP: 94607 BUSINESS PHONE: (510) 778-7787 MAIL ADDRESS: STREET 1: 570 10TH STREET CITY: OAKLAND STATE: CA ZIP: 94607 FORMER COMPANY: FORMER CONFORMED NAME: J.A. Cosmetics Holdings, Inc. DATE OF NAME CHANGE: 20140212 4 1 doc1.xml FORM 4 X0306 4 2019-08-19 0 0001600033 e.l.f. Beauty, Inc. ELF 0001448992 Milsten Scott C/O E.L.F. BEAUTY, INC. 570 10TH STREET OAKLAND CA 94607 0 1 0 0 See Remarks Common Stock, $0.01 par value 2019-08-19 4 S 0 3493 17.1519 D 249526 D Common Stock, $0.01 par value 2019-08-19 4 S 0 3207 17.8705 D 246319 D Common Stock, $0.01 par value 2019-08-19 4 S 0 5800 17.2114 D 79655 I By Milsten/Conner Trust dated October 17, 2008 Common Stock, $0.01 par value 2019-08-19 4 S 0 200 17.6453 D 79455 I By Milsten/Conner Trust dated October 17, 2008 Transaction made pursuant to a 10b5-1 plan adopted by the Reporting Person. The transaction was executed in multiple trades in prices ranging from $16.62 to $17.53, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Includes 16,654 RSUs. The transaction was executed in multiple trades in prices ranging from $17.64 to $18.00, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $16.62 to $17.61, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. The transaction was executed in multiple trades in prices ranging from $17.63 to $17.67, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer /s/ Scott K. Milsten 2019-08-21