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</LabelSeparator><Level>2</Level><ElementName>us-gaap_SignificantAccountingPoliciesTextBlock</ElementName><ElementPrefix>us-gaap_</ElementPrefix><IsBaseElement>true</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsCalendarTitle>false</IsCalendarTitle><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>verboseLabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell FlagID="0" ContextID="Context_9ME__31-Jul-2013" UnitID=""><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;NOTE 2 &amp;#8211; SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND NATURE OF OPERATIONS&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;&lt;font style="text-decoration: underline; display: inline;"&gt;Operations and Merger&lt;/font&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;MobileBits Holdings Corporation, formerly Bellmore Corporation (&amp;#8220;BC&amp;#8221;) was incorporated in the State of Nevada on July 22, 2008.&amp;#160;&amp;#160;On January 25, 2010, BC changed its name to MobileBits Holdings Corporation (the &amp;#8220;Company&amp;#8221;, &amp;#8220;MobileBits&amp;#8221; or &amp;#8220;MB&amp;#8221;).&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-style: italic; display: inline;"&gt;MobileBits Acquisition&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;MobileBits Corporation (&amp;#8220;MBC&amp;#8221;) was incorporated in Florida on March 2009. The business was founded with the intention of providing a software platform that connected marketers to consumers around meaningful content available on mobile devices.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The Company entered into a Share Exchange Agreement, dated&amp;#160;&amp;#160;March 12, 2010 (the &amp;#8220;Share Exchange Agreement&amp;#8221;) between MBC and the shareholders of MBC (the &amp;#8220;MBC Shareholders&amp;#8221;) pursuant to which MB acquired MBC, an early stage software development firm targeting its software at the mobile search market.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The transaction closed on March 12, 2010 and MB acquired 100% of the outstanding shares of common stock of MBC (the &amp;#8220;MBC Stock&amp;#8221;) from the MBC Shareholders. In exchange for MBC common stock and $275,000, MB issued 18,752,377 shares of its common stock to the MBC Shareholders, which represented approximately 87.9% of MB&amp;#8217;s issued and outstanding common stock.&amp;#160;&amp;#160;Upon closing, MBC became a 100% wholly-owned subsidiary of the Company.&amp;#160;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-style: italic; display: inline;"&gt;Pringo Acquisition&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;On December 6, 2011, through MB Pringo Merger Sub, Inc., a Delaware corporation and our wholly-owned subsidiary (&amp;#8220;Merger Sub&amp;#8221;), MobileBits completed a merger with Pringo, Inc. a Delaware corporation (&amp;#8220;Pringo&amp;#8221;), pursuant to an Agreement and Plan of Merger (the &amp;#8220;Merger Agreement&amp;#8221;) dated June 23, 2011 (the &amp;#8220;Pringo Merger&amp;#8221;). As a result of the Merger, Merger Sub merged with and into Pringo, with Pringo surviving the Merger as the Company&amp;#8217;s wholly owned subsidiary.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Pursuant to the Merger Agreement, each share of common stock of Pringo issued and outstanding immediately prior to the effective time, was converted into the right to receive a number of shares of our common stock such that immediately after the Merger,&amp;#160;&amp;#160;Pringo&amp;#8217;s stockholders, and the holders of Pringo&amp;#8217;s outstanding options and warrants, owned fifty percent (50%) of our then outstanding shares of common stock on a fully diluted basis (as if all of Pringo&amp;#8217;s and Parent&amp;#8217;s options and warrants were exercised), and our stockholders, and holders of our outstanding options and warrants, owned fifty percent (50%) of its then outstanding shares of our common stock on a fully diluted basis (as if all of Pringo&amp;#8217;s and our options and warrants were exercised).&amp;#160; At the closing of the Pringo Merger on December 6, 2011, Pringo&amp;#8217;s stockholders immediately prior to the Pringo Merger were issued 29,453,544 shares of common stock of MobileBits.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Pringo is a Delaware
 &amp;#8220;C&amp;#8221;
 Corporation headquartered in Los Angeles, California. Established in 2006, Pringo offers software products that combine multi-lingual enterprise-class portals, content management systems, social collaboration features, and user management tools in open-source development packages. Pringo distinguishes itself from other products in the market in four distinct areas: Pringo products are offered in an open-architecture format; available in 23 languages; Pringo products are easily integrated and deployed by enterprises; and Pringo offers over 400 customizable features.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-style: italic; display: inline;"&gt;Aixum Acquisition&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;On September 28, 2012, the Company completed a share exchange with Aixum Tec AG, a Liechtenstein Company (&amp;#8220;Aixum&amp;#8221;), pursuant to a Stock Exchange Agreement (the &amp;#8220;Stock Exchange Agreement&amp;#8221;), dated May 21, 2012 (the &amp;#8220;Stock Exchange&amp;#8221;). As a result of the Stock Exchange Aixum is a wholly-owned subsidiary of MobileBits.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Pursuant to the Stock Exchange Agreement, at the closing of the Stock Exchange each seller (each a &amp;#8220;Seller&amp;#8221;, and collectively, the &amp;#8220;Sellers&amp;#8221;) sold to the Company its shares of Aixum (the &amp;#8220;Transferred Shares&amp;#8221;). In consideration for the Transferred Shares, the Company issued to each Seller such seller&amp;#8217;s pro rata portion of a number of shares of the Common Stock, par value $0.001 per share, of the Company, equal to (A) 6,666,667 minus (B) the sum of (i) the Liability Shares (as defined in the Stock Exchange Agreement), if any, plus (ii) the Cost Shares (as defined in the Stock Exchange Agreement), if any. On the Closing Date, MobileBits issued an aggregate of 5,803,061 of its Common Stock to the Sellers valued at $2,901,531.&lt;/font&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Aixum owns the rights to the propriety software network solution known as SAMY&lt;font style="font-family: times new roman; display: inline;"&gt;&amp;#8480;&lt;/font&gt;4ME which provides a cloud-based software platform making it simple for any business to create their own mobile advertising campaigns and publish to a targeted subscribed mobile audience delivered to smartphones. SAMY4&lt;font style="font-family: times new roman; display: inline;"&gt;&amp;#8480;&lt;/font&gt;ME distinguishes itself by providing a mobile application for consumers and a cloud based campaign manager software for merchants to send coupons and synchronize loyalty card information from a PC to mobile devices.&lt;/font&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-style: italic; display: inline;"&gt;&amp;#160;Acquisition of MBPM from Proximus Mobility, LLC&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;On May 2, 2013, the Company and Proximus Mobility, LLC (&amp;#8220;Proximus&amp;#8221;) formed a Delaware limited liability company named MBPM, LLC (&amp;#8220;MBPM&amp;#8221;).&amp;#160; Pursuant to the operating agreement entered between the parties, the Company initially has a 51% ownership interest in MBPM, and Proximus has a 49% ownership in MBPM.&amp;#160; In connection with the formation of MBPM, the Company contributed certain goodwill and management services to MBPM and Proximus contributed all of its assets to the joint venture. On May 2, 2013, the Company entered into Equity Exchange Agreements with the members of Proximus, pursuant to which the members of Proximus agreed to within a two year period to exchange their membership units in Proximus for shares&amp;#160;of the Company&amp;#8217;s common stock, valued up to $3,000,000, pursuant to the terms and conditions of the Equity Exchange Agreement.&lt;/font&gt;&lt;/font&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Proximus Mobility is a location-based proximity marketing software company that provides turnkey, end-to-end hyperlocal geofenced marketing solutions to retailers, hotels, casinos, venues, advertising agencies and small to medium sized businesses. The solution offers relevant, high value digital content to consumers&amp;#8217; mobile phones near the point of influence or point of sale regardless of the phone type or carrier.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-style: italic; display: inline;"&gt;ValuText LLC Acquisition&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify;
 margin-left: 0pt; display: block;
 margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;On May 7, 2013, the Company purchased JDN Development Company Inc.&amp;#8217;s 50 % membership interest in Value Text LLC (&amp;#8220;ValuText&amp;#8221;) for 250,000 warrants to purchase the Company&amp;#8217;s common stock at an exercise price of $0.50 per share of which 205,000 warrants were issued to JDN Development Company Inc. and 45,000 warrants were issued to the J Cohn Marketing Group, a Company that JDN Development Company Inc. owed money to. The remaining 50% interest in ValuText was acquired by the Company in connection with the acquisition of Proximus.&lt;/font&gt;&lt;/font&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;ValuText is a location-based, mobile marketing service specifically&amp;#160;designed to drive sales and productivity at the company's prime assets. ValuText&amp;#160;is a unique program that couples physical retail assets with state-of-the-art,&amp;#160;location-based mobile marketing. The program allows&amp;#160;shoppers&amp;#160;to connect with desired retailers&amp;#160;as they enter the shopping center to avail themselves&amp;#160;of&amp;#160;real-time sales and promotions.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Cash and Cash Equivalents&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;We consider short term, highly liquid investments that have an original maturity of three months or less to be cash equivalents. The Company maintains its cash balances in two financial institutions.&amp;#160;&amp;#160;The balances are insured by the Federal Deposit Insurance Corporation (&amp;#8220;FDIC&amp;#8221;).&amp;#160;&amp;#160;At July 31, 2013 and October 31, 2012, the Company had cash balances of $164,091 and $122,428, respectively, all of which were insured.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Investment in Marketable Securities&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The Company determines the appropriate classification of its investments in debt and equity securities at the time of purchase and reevaluates such determinations at each balance sheet date. Debt securities are classified as held to maturity when the Company has the positive intent and ability to hold the securities to maturity. Debt securities for which the Company does not have the intent or ability to hold to maturity are classified as available for sale. Held-to-maturity securities are recorded as either short term or long term on the Balance Sheet, based on contractual maturity date and are stated at amortized cost. Marketable securities that are bought and held principally for the purpose of selling them in the near term are classified as trading securities and are reported at fair value, with unrealized gains and losses recognized in earnings. Debt and marketable equity securities not classified as held to maturity or as trading, are classified as available for sale, and are carried at fair market value, with the unrealized gains and losses, net of tax, included in the determination of comprehensive income and reported in shareholders&amp;#8217; equity.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The fair value of substantially all securities is determined by quoted market prices. The estimated fair value of securities for which there are no quoted market prices is based on similar types of securities that are traded in the market.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The $222 fair market value of the Company&amp;#8217;s investment in marketable securities was written-off as of July 31, 2013.&lt;/font&gt;&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Accounts Receivable and Allowance for Bad Debt&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font
 style="font-size: 10pt; font-family: times new roman; display:
 inline;"&gt;Accounts receivable are determined during the period based upon invoices and credits&amp;#160;&amp;#160;issued and reduced by cash collections.&amp;#160;&amp;#160;Amounts not due within a one year period are recorded as account receivable non-current, net of any discount.&amp;#160;&amp;#160;As of July 31, 2013 accounts receivable non-current was $270,849 net of a discount of $62,485.&lt;/font&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="text-align: justify; display: block; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The allowance for doubtful accounts is based on the Company&amp;#8217;s past experience and other factors which, in management's judgment, deserve current recognition in estimating bad debts. Such factors include growth and composition of accounts receivable, the relationship of the allowance for doubtful accounts to accounts receivable and current economic conditions. The determination of the collectability of amounts due from customer accounts requires the Company to make judgments regarding future events and trends. Allowance for doubtful accounts is determined based on assessing the Company&amp;#8217;s portfolio on an individual customer and on an overall basis. This process consists of a review of historical collection experience, current aging status of the customer accounts, and the financial condition of the Company&amp;#8217;s customers. Based on a review of these factors, the Company establishes or adjusts the allowance for specific customers and the accounts receivable portfolio as a whole. At July 31, 2013 and October 31, 2012, the allowance for doubtful accounts totaled $182,770 and $225,511, respectively. For the nine months ended&amp;#160;July 31, 2013 and 2012, the Company recorded bad debt expense of $5,846 and $79,400.&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&amp;#160;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Property and Equipment&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Property and equipment are stated at cost. Depreciation is computed over the estimated useful lives of the related assets using the straight-line method for financial reporting purposes.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Expenditures for normal repairs and maintenance are charged to expense as incurred. Significant renewals and improvements are capitalized. The cost and related accumulated depreciation of assets retired or otherwise disposed of are eliminated from the accounts, and any resulting gain or loss is recognized in the year of disposal.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Long-Lived Assets&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;We review our long-lived assets for impairment whenever events or changes in business circumstances indicate that the carrying amount of the assets may not be fully recoverable or that the useful lives of these assets are no longer appropriate. Each impairment test is based on a comparison of the undiscounted future cash flows to the recorded value of the asset. If impairment is indicated, the asset is written down to its estimated fair value.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-style: italic; display: inline;"&gt;Software Development Costs&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Costs of software developed internally for licensing to third parties are expensed until the technological feasibility of the software product has been established. Thereafter, software development costs incurred through the general release of the software products are capitalized and subsequently reported at the lower of unamortized cost or net realizable value. Capitalized software development costs are amortized on a straight-line basis over the products&amp;#8217; respective estimated economic lives, which are typically three years. The amortization of capitalized software development costs, including any amounts accelerated for products that are not expected to generate sufficient future revenue to realize their carrying values, is included in depreciation and amortization expense&amp;#160;in the consolidated statements of operations.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt;
 text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman;
 font-style: italic; display: inline;"&gt;Intangible Assets&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Intangible assets consist of expenditures for a domain name, the value of trade name, customer relationships, and software, which was initially recorded at the fair value on the acquisition dates of Aixum and Pringo.&amp;#160;The domain name has an estimated indefinite life, is not subject to amortization, but is reviewed annually for impairment.&amp;#160;The identifiable intangibles are amortized over their useful lives of 3 to 10 years and are reviewed annually for impairment.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-style: italic; display: inline;"&gt;Goodwill&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Costs of investments in excess of the underlying fair value of net assets at the date of acquisition are recorded as goodwill and assessed annually for impairment.&amp;#160;The carrying amount of goodwill is not amortized, but we perform an annual assessment of goodwill for impairment by first comparing the book value of net assets to the fair value of the reporting units.&amp;#160;&amp;#160;If the fair value is determined to be less than the book value or qualitative factors indicate that it is more likely than not that goodwill is impaired, a second step is performed to compute the amount of impairment as the difference between the estimated fair value of goodwill and the carrying value.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Fair Value of Financial Instruments&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Fair value is defined as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants. A fair value hierarchy has been established for valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div&gt;&lt;table style="width: 100%; font-family: times new roman; font-size: 10pt;" cellspacing="0" cellpadding="0"&gt;&lt;tr&gt;&lt;td width="5%" valign="top"&gt;&lt;div align="center" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#9679;&lt;/font&gt;&lt;/div&gt;&lt;/td&gt;&lt;td width="73%" valign="top" style="text-align: justify;"&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Level 1 Inputs &amp;#8211; Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.&lt;/font&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;/div&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div&gt;&lt;table style="width: 100%; font-family: times new roman; font-size: 10pt;" cellspacing="0" cellpadding="0"&gt;&lt;tr&gt;&lt;td width="5%" valign="top"&gt;&lt;div align="center" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#9679;&lt;/font&gt;&lt;/div&gt;&lt;/td&gt;&lt;td width="73%" valign="top" style="text-align: justify;"&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Level 2 Inputs &amp;#8211; Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (such as interest rates, volatilities, prepayment speeds, credit risks, etc.) or inputs that are derived principally from or corroborated by market data by correlation or other means.&lt;/font&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;/div&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div&gt;&lt;table style="width: 100%; font-family: times new roman; font-size: 10pt;" cellspacing="0" cellpadding="0"&gt;&lt;tr&gt;&lt;td width="5%" valign="top"&gt;&lt;div align="center" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#9679;&lt;/font&gt;&lt;/div&gt;&lt;/td&gt;&lt;td width="73%" valign="top" style="text-align: justify;"&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt;
 font-family: times new roman; display: inline;"&gt;Level 3 Inputs &amp;#8211; Unobservable inputs for determining the fair values of
 assets or liabilities that reflect an entity's own assumptions about the assumptions that market participants would use in pricing the assets or liabilities.&lt;/font&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;/div&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Income&amp;#160;Taxes&lt;/font&gt;&lt;/div&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The Company is a taxable entity and recognizes deferred tax assets and liabilities for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted tax rates expected to be in effect when the temporary differences reverse. The effect on the deferred tax assets and liabilities of a change in tax rates is recognized in income in the year that includes the enactment date of the rate change. A valuation allowance is used to reduce deferred tax assets to the amount that is more likely than not to be realized. Interest and penalties associated with income taxes are included in selling, general and administrative expense.&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The Company has adopted ASC Topic 740 &amp;#8220;Accounting for Uncertainty in Income Taxes&amp;#8221; which prescribes a comprehensive model of how a company should recognize, measure, present, and disclose in its financial statements uncertain tax positions that the company has taken or expects to take on a tax return.&amp;#160;&amp;#160;ASC 740 states that a tax benefit from an uncertain position may be recognized if it is "more likely than not" that the position is sustainable, based upon its technical merits. The tax benefit of a qualifying position is the largest amount of tax benefit that is greater than 50 percent likely of being realized upon ultimate settlement with a taxing authority having full knowledge of all relevant information. As of July 31, 2013 and 2012, the Company had not recorded any tax benefits from uncertain tax positions.&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Revenue Recognition&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;License revenue consists principally of revenue earned under software license agreements or reseller agreements to license the use of SAMY in foreign countries. License revenue is generally recognized when a signed contract or other persuasive evidence of an arrangement exists, the software has been electronically delivered, the license fee is fixed or is measured on a paid user basis; and collection of the resulting receivable is probable. When contracts contain multiple elements wherein Vendor-Specific Objective Evidence (&amp;#8220;VSOE&amp;#8221;) exists for all undelivered elements, we account for the delivered elements in accordance with the &amp;#8220;Residual Method.&amp;#8221; VSOE of fair value for maintenance and support is established by a stated renewal rate, if substantive, included in the license arrangement or rates charged in stand-alone sales of maintenance and support. Revenue from subscription license agreements, which include software, rights to unspecified future products and maintenance, is recognized ratably over the term of the subscription period.&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Provided all other revenue criteria are met, the upfront, minimum, non-refundable license fees from customers are generally recognized upon delivery and on-going royalty fees are generally recognized upon reports of new licenses issued. Revenue on sales to resellers is recognized when evidence of an end user arrangement exists and recorded net of related costs to the resellers.&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="justify" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Professional services revenue consists primarily of revenue received for assisting with the customization and implementation of our software, on-site support, and other consulting services. Many customers who license our software also enter into separate professional services arrangements with us. We always account for professional services separately from license revenue as professional services are considered essential to the functionality of the software based on the nature of our software products. Substantially all of our professional services arrangements that are billed on a time and materials basis are recognized as the services are performed. Contracts with fixed or not-to-exceed fees are recognized on a percentage-of-completion. If there is significant uncertainty about the project
 completion or receipt of payment for professional services, revenue is deferred until the uncertainty is sufficiently resolved. VSOE of fair
 value of consulting services is based upon stand-alone sales of those services. Payments received in advance of consulting services performed are deferred and recognized when the related services are performed. Work performed and expenses incurred in advance of invoicing are recorded as unbilled receivables. These amounts are billed in the subsequent month.&lt;/font&gt;&lt;/div&gt;&lt;div align="left" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div align="right" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Maintenance revenue consists of fees for providing software updates on a when and if available basis and technical support for software products (&amp;#8220;post-contract customer support&amp;#8221; or &amp;#8220;PCS&amp;#8221;). Maintenance revenue is recognized ratably over the term of the agreement.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Hosting revenues are recognized in the month services are delivered.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Payments received in advance of services performed are deferred. Allowances for estimated future returns and discounts are provided for upon recognition of revenue.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Subscription revenue is generated from businesses that pay MobileBits a subscriber fee for each SAMY mobile subscriber. Each mobile subscription generates a monthly fee beginning when a mobile customer subscribes to a specific branded storefront within the SAMY application. Subscription fees are charged for the length of time a SAMY shopper remains subscribed to branded storefront. Each SAMY shopper can subscribe to more than one branded storefronts within the SAMY application. Average revenue per user is determined by multiplying the subscription fee by the number of individual storefronts a SAMY shopper subscribes to.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Cost of License, Maintenance, and Hosting Revenues&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Cost of license revenue is primarily comprised of the license-based royalties to third parties and production and distribution costs for initial product licenses.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Cost of maintenance revenue is primarily comprised of the costs associated with the customer support personnel that provide maintenance, enhancement and support services to our customers.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Hosting fees are directly related to each client&amp;#8217;s hosting requirements and charged by a third party service provider.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Sales Commissions&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;We pay commissions, including sales bonuses, to our direct sales force related to revenue transactions under sales compensation plans established annually. We defer the portion of commissions that are direct and incremental costs of the license and maintenance revenue arrangements and recognize them as selling and marketing expenses in the statements of operations over the terms of the related customer contracts in proportion to the recognition of the associated revenue. The commission payments are typically paid in full in the month or quarter following execution of the customer
 contracts.&lt;/font&gt;&lt;/div&gt;&lt;div align="right" style="margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt;
 font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Share-Based Payments&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The Company estimates the fair value of each stock option or warrant award at the grant date by using the Black-Scholes option pricing model and common shares based on the last applicable market price of the Company&amp;#8217;s common stock on the date of the share grant. The fair value determined represents the cost for the award and is recognized over the vesting period during which an employee or service provider is required to provide service in exchange for the award. As share-based compensation expense is recognized based on awards ultimately expected to vest, the Company reduces the expense for estimated forfeitures based on historical forfeiture rates. Previously recognized compensation costs may be adjusted to reflect the actual forfeiture rate for the entire award at the end of the vesting period. Excess tax benefits, if any, are recognized as an addition to paid-in capital.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Earnings (Loss) per Common Share&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&amp;#160;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Basic earnings per share (&amp;#8220;EPS&amp;#8221;) is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants), and convertible debt or convertible preferred stock, using the if-converted method. EPS excludes all potential dilutive shares of common stock if their effect is anti-dilutive. As of July 31, 2013 and 2012 the Company excluded 27,016,475 and 24,929,475 units of stock options and warrants outstanding, respectively, since their inclusion would be anti-dilutive.&lt;/font&gt;&lt;/div&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Foreign Currency Translation&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;The functional currency of Aixum is the Swiss Franc (&amp;#8220;CHF&amp;#8221;). Monetary assets and liabilities denominated in currencies other than the functional currency are translated into the functional currency at rates of exchange prevailing at the balance sheet dates. Transactions denominated in currencies other than the functional currency are translated into the functional currency at the exchange rates prevailing at the dates of the transaction. Exchange gains or losses arising from foreign currency transactions are included in the determination of net income (loss) for the respective periods.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;For financial reporting purposes, the financial statements of Aixum are translated into the Company&amp;#8217;s reporting currency, United States Dollars (&amp;#8220;USD&amp;#8221;). Asset and liability accounts are translated using the closing exchange rate in effect at the balance sheet date, equity account and dividend are translated using historical exchange rates and income and expense accounts are translated using the average exchange rate prevailing during the reporting period.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;Adjustments resulting from the translation, if any, are included in accumulated other comprehensive income (loss) in stockholder&amp;#8217;s equity.&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; display: inline;"&gt;&amp;#160;&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent: 0pt;"&gt;&lt;font style="font-size: 10pt; font-family: times new roman; font-weight: bold; display: inline;"&gt;Subsequent Events&lt;/font&gt;&lt;/div&gt;&lt;div style="text-align: justify; margin-left: 0pt; display: block; margin-right: 0pt; text-indent:
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