10-K 1 f10k2012_mobilebits.htm ANNUAL REPORT f10k2012_mobilebits.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.20549

 
  FORM 10-K
                    
x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended October 31, 2012
or
 
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ___________ to ___________
 
MobileBits Holdings Corporation
 (Exact name of registrant as specified in its charter)
 
Nevada
 
26-3033276
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S Employer Identification No.)
 
11835 W. Olympic Boulevard, Suite 855
Los Angeles, California    
   90064
(Address of principal executive offices)     (Zip Code)
 _______________
 
(310) 775-8077
 (Registrant’s telephone number, including area code)
_______________
 
Securities registered pursuant to Section 12(g) of the Act:   Common Stock, $0.001 par value.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes o    No x
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes o     No x
 
Note – Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections. 
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes x     No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes x      No o
   
Indicate by check mark  if disclosure of delinquent filers pursuant to Item 405 of  Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained,  to the best of registrant's knowledge, in definitive proxy or information statements incorporated  by  reference  in Part III of this  Form 10-K or any amendment to this Form 10-K. o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer”   and “smaller reporting company” in Rule 12b-2 of the Exchange Act:
 
Large accelerated filer o
Accelerated filer o
Non-accelerated filer o (Do not check if a smaller reporting company)
Smaller reporting company x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes o      No x
 
The aggregate market value of voting stock held by non-affiliates of the registrant as of April 30, 2012, the last business day of the registrant’s most recently completed second fiscal quarter, based on the closing price of the common stock on the OTC Markets was $21,527,039.
 
The number of shares outstanding of the registrant’s common stock as of January 31, 2013 is 65,854,188 shares.
 
DOCUMENTS INCORPORATED BY REFERENCE
 
None.
 
 
 

 
 
MobileBits Holdings Corporation
FORM 10-K
For the Fiscal Year Ended October 31, 2012
TABLE OF CONTENTS

PART 1
   
Item 1.
2
Item 1A.
11
Item 1B.
15
Item 2.
15
Item 3.
15
Item 4.
15
     
PART II
   
Item 5.
16
Item 6.
17
Item 7.
17
Item 7A.
20
Item 8.
21
Item 9.
43
Item 9A.
43
Item 9B.
43
     
Part III
   
Item 10.
44
Item 11.
49
Item 12.
52
Item 13.
53
Item 14.
56
     
Part IV
   
Item 15.
57
  58
 
 
 

 
 
Cautionary Statement
 
This Annual Report on Form 10-K (this “Report”) contains “forward-looking statements.” Forward-looking statements discuss matters that are not historical facts. Because they discuss future events or conditions, forward-looking statements may include words such as “anticipate,” “believe,” “estimate,” “intend,” “could,” “should,” “would,” “may,” “seek,” “plan,” “might,” “will,” “expect,” “predict,” “project,” “forecast,” “potential,” “continue” negatives thereof or similar expressions. Forward-looking statements speak only as of the date they are made, are based on various underlying assumptions and current expectations about the future and are not guarantees. Such statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, level of activity, performance or achievement to be materially different from the results of operations or plans expressed or implied by such forward-looking statements.
 
We cannot predict all of the risks and uncertainties. Accordingly, such information should not be regarded as representations that the results or conditions described in such statements or that our objectives and plans will be achieved and we do not assume any responsibility for the accuracy or completeness of any of these forward-looking statements. These forward-looking statements are found at various places throughout this Report and include information concerning possible or assumed future results of our operations, including statements about potential acquisition or merger targets; business strategies; future cash flows; financing plans; plans and objectives of management; any other statements regarding future acquisitions, future cash needs, future operations, business plans and future financial results, and any other statements that are not historical facts.
 
These forward-looking statements represent our intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors. Many of those factors are outside of our control and could cause actual results to differ materially from the results expressed or implied by those forward-looking statements. In light of these risks, uncertainties and assumptions, the events described in the forward-looking statements might not occur or might occur to a different extent or at a different time than we have described. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this Report. All subsequent written and oral forward-looking statements concerning other matters addressed in this Report and attributable to us or any person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this Report.
 
Except to the extent required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, a change in events, conditions, circumstances or assumptions underlying such statements, or otherwise.
 
 
1

 
 
PART I

BUSINESS
 
As used in this Annual Report, references to “MobileBits,” “Company,” the “Registrant,” “we,” “our” or “us” refer to MobileBits Holdings Corporation, including its subsidiaries, unless the context otherwise indicates.
 
MobileBits Holdings Corporation is a globally focused mobile marketing company publicly traded on the OTC Markets (MBIT). The Company offers businesses a mobile marketing and loyalty network solution called SAMY that enables merchants, retailers and brands to connect with consumers in their local area through their mobile devices.  The product provides businesses a complete set of cloud based tools to connect with, create and manage mobile campaigns, deals, redemptions, offers, loyalty programs, social media, commerce and rewards to a subscribed mobile consumer through a mobile application. To consumers, SAMY provides a single “mobile mall” application to connect with any number of their favorite stores and brands, view special offers, receive and store coupons, see the latest promotions and earn rewards.  Mobile consumers collect and gather their favorite restaurants, stores, retailers, deals, loyalty points and more right on their smartphones; resulting in a very personalized experience.

Business Development, Organization and Acquisition Activities
 
MobileBits began in 2009 as a development stage mobile content delivery company seeking to connect consumers and marketers around relevant information on mobile devices. In 2010 it acquired Pringo Inc., based in Los Angeles California. Pringo Inc. brought the Company a full development platform called Pringo Connect, in development since 2006 as well as its development team. Pringo's business focus was licensing software and selling professional services to enterprises looking to create socially integrated web assets. In 2011, MobileBits acquired Aixum Tec AG, a European based organization focused on a merchant and consumer loyalty application platform called SAMY4ME which provided an easy to use software interface for both businesses and consumers connecting around loyalty card integration and offers.

In 2012, MobileBits completed the integration of Pringo Connect and the SAMY4ME platforms, re-branding the product to SAMY and re-focusing the Company to offer businesses a direct marketing network solution intent on delivering a solution that provides similar value to today's shopping centers and malls.
 
MobileBits Acquisition
 
MobileBits Holdings Corporation, formerly Bellmore Corporation (“BC”) was incorporated in the State of Nevada on July 22, 2008.  On January 25, 2010, BC changed its name to MobileBits Holdings Corporation (the “Company”, “MobileBits” or “MB”).
 
MobileBits Corporation (“MBC”) was incorporated in Florida on March 2009. The business was founded with the intention of providing a platform that connected marketers to consumers around meaningful content available on mobile devices.

The Company entered into a Share Exchange Agreement, dated March 12, 2010 (the “ Share Exchange Agreement”) between MB, MBC and the shareholders of MBC (the “MBC Shareholders”) pursuant to which MB acquired MBC, an early stage software development firm targeting its software at the mobile search market.
 
The transaction closed on March 12, 2010 and MB acquired 100% of the outstanding shares of common stock of MBC (the “MBC Stock”) from the MBC Shareholders. In exchange for MBC common stock and $275,000, MB issued 18,752,377 shares of its common stock to the MBC Shareholders, which represented approximately 87.9% of MB’s issued and outstanding common stock.  Upon closing, MBC became a 100% wholly-owned subsidiary of the Company.  
 
Pringo Acquisition
 
On December 6, 2011, through MB Pringo Merger Sub, Inc., a Delaware corporation and our wholly-owned subsidiary (“Merger Sub”), MobileBits completed a merger with Pringo, Inc. a Delaware corporation (“Pringo”), pursuant to an Agreement and Plan of Merger (the “Merger Agreement”) dated June 23, 2011 (the “Pringo Merger”). As a result of the Merger, Merger Sub merged with and into Pringo, with Pringo surviving the Merger as the Company’s wholly-owned subsidiary.
 
 
2

 
 
Pursuant to the Merger Agreement, each share of common stock of Pringo issued and outstanding immediately prior to the effective time, was converted into the right to receive a number of shares of our common stock such that immediately after the Merger,  Pringo’s stockholders, and the holders of Pringo’s outstanding options and warrants, owned fifty percent (50%) of our then outstanding shares of common stock on a fully diluted basis (as if all of Pringo’s and Parent’s options and warrants were exercised), and our stockholders, and holders of our outstanding options and warrants, owned fifty percent (50%) of its then outstanding shares of our common stock on a fully diluted basis (as if all of Pringo’s and our options and warrants were exercised).  At the closing of the Pringo Merger on December 6, 2011, Pringo’s stockholders immediately prior to the Pringo Merger were issued 29,453,544 shares of common stock of MobileBits.
 
Pringo is a Delaware “C” Corporation headquartered in Los Angeles, California. Established in 2006, Pringo offers software products that combine multi-lingual enterprise-class portals, content management systems, social collaboration features, and user management tools in open-source development packages. Pringo distinguishes itself from other products in the market in four distinct areas: Pringo products are offered in an open-architecture format; available in 23 languages; Pringo products are easily integrated and deployed by enterprises; and Pringo offers over 400 customizable features.
 
Aixum Acquisition
 
On September 28, 2012, the Company completed a share exchange with Aixum Tec AG, a Liechtenstein Company (“Aixum”), pursuant to a Stock Exchange Agreement (the “Stock Exchange Agreement”), dated May 21, 2012 (the “Stock Exchange”). As a result of the Stock Exchange Aixum is a wholly-owned subsidiary of MobileBits.
 
Pursuant to the Stock Exchange Agreement, at the closing of the Stock Exchange each seller (a “seller”, and collectively, the “Sellers”) sold to the Company its shares of Aixum (the “Transferred Shares”). In consideration for the Transferred Shares, the Company issued to each Seller such seller’s pro rata portion of a number of shares of the Common Stock, par value $0.001 per share, of the Company, equal to (A) 6,666,667 minus (B) the sum of (i) the Liability Shares (as defined in the Stock Exchange Agreement), if any, plus (ii) the Cost Shares (as defined in the Stock Exchange Agreement), if any. On the Closing Date, MobileBits issued an aggregate of 5,803,061 of its Common Stock to the Sellers valued at $2,901,531.
 
Aixum owns the rights to the propriety network solution known as SAMY4ME which provides a cloud-based software platform making it simple for any business to create their own mobile advertising campaigns and synchronize loyalty cards on smartphones.
 
Principal Products, Services and Principal Markets
 
Today, MobileBits offers a product called SAMY, which is a mobile marketing and loyalty network that enables merchants, retailers or brands to connect with of consumers in their local area through their mobile devices.  The solution provides a complete set of cloud- based tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer. To businesses, SAMY provides a single self-serve mobile marketing & loyalty platform that enables businesses to create, design and publish their offers, coupons, promotions, loyalty cards and gift cards to a mobile storefront. To consumers, SAMY provides a single “mobile mall” application and experience where a shopper can quickly and easily view branded storefronts and be alerted of special offers, purchase products or services, earn rewards, obtain local information and seamlessly integrate their loyalty cards with their mobile devices. SAMY differentiates itself by offering a unique business model and broad integration services to customer software systems providing for a more integrated solution and strategy.

SAMY is currently fully available in Switzerland and Canada.
 
Developing New Business Strategies
 
Over the next twelve months, we intend to continue growing our business by expanding the availability and distribution of the SAMY network into other markets and regions around the world. We also plan to offer SAMY under license to certain qualified re-sellers in certain non-primary markets.
 
 
3

 
 
MB currently anticipates the implementation of its business plan will require additional investment capital. The Company hopes to raise up to $10 million in equity financing in 2013.  If we are successful in raising the necessary funds, we will use those funds to grow our consumer network and to acquire new merchant customers through increased advertising, sales, and marketing product fulfillment, to fund product development providing additional product functionality, to provide working capital for strategic acquisitions and for other corporate purposes.
 
Organization & Subsidiaries
 
MobileBits owns three subsidiaries as the results of following M&A activities:
 
As a result of the Stock Exchange Agreement between MB and MobileBits Corporation, closed on March 12, 2010, the Company owns 100% of the outstanding common stock of MobileBits, based in Florida.
 
As a result of the definitive merger agreement between MB and Pringo Inc., closed on December 6, 2011, the Company owns 100% of the outstanding common stock of Pringo Inc., a Delaware corporation based in Los Angeles.
 
As a result of the Share Exchange Agreement between MB and Aixum Tec AG, closed on September 28, 2012, the Company owns 100% of the outstanding common stock of Aixum, based in Lichtenstein.
 
MobileBits Holdings Corporation does not have any other subsidiaries.
 
Products & Services
 
Products
 
MobileBits offers a product called SAMY, which is a mobile marketing and loyalty network that enables merchants, retailers and brands to connect with consumers in their local area through smartphones and mobile devices.  The solution provides for a complete set of cloud based tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer. To businesses, SAMY provides a single self-serve mobile marketing & loyalty platform and mobile presence without the need to build and manage their own application strategy. SAMY provides businesses the online tools to create, design and publish their offers, coupons, promotions, loyalty cards and gift cards to their own branded mobile storefront within the SAMY network. To consumers, SAMY provides a single “mobile mall” application and experience where a shopper can quickly and easily view branded storefronts and be alerted of special offers, purchase products or services, earn rewards, obtain local information and seamlessly integrate their loyalty cards with their mobile devices.
 
Merchants enroll in the SAMY “Mobile Mall” product and maintain a branded mobile storefront to connect with targeted local mobile customers (“subscribers”). The SAMY platform provides brands, merchants, and retailers all the necessary tools to create and capitalize on those marketing opportunities. With SAMY, businesses can:
 
1. Create real-time mobile offers and campaigns;
2. Integrate and build loyalty and reward programs;
3. Create mobile surveys around new locations, menu items/product lines, and more;
4. Receive rich analytics for performance, reporting and ROI measurement;
5. Manage online public campaigns online with an easy to use software interface;
6. Develop a mobile application storefront;
7. Integrate mobile commerce ;
8. Utilize proximity, LBS and geo-fencing:
9. Incorporate social media - YouTube, Twitter, Facebook, plus others
 
 
4

 
 
Services
 
MobileBits offers businesses the following services:
 
1. Management and support of a cloud mobile application and online software;
 
2. System Integration and customization for larger organizations and partners;
 
3. Support & Maintenance - 24x7 technical support and automatic version updates.

Software Architecture
 
At the foundation of the SAMY network is our Pringo Connect development platform, a standard LAMP stack (Linux, Apache, MySQL, and PHP) content management system and development platform. The LAMP structure is scalable, proven and easily updatable.  The core codebase is propriety, but any installation can be fully customized based on robust set of abstraction layers. A typical instance is entirely deployed on and leverages the latest cloud computing structure. Pringo Connect facilitates extensibility to third party software systems like point of sale (POS), Gift Cards, Commerce and Loyalty software systems typically installed by a merchant or retailer. Our mobile applications are created in both native OS and HTML5 with native OS wrapper software.
 
The inherent development platform also provides tools to support any end-to-end digital strategy. The platform provides an open-source format that enables modification of the delivery of each of its 400 plus features. The platform offers four distinct sections that support mobile and web content delivery:
 
1.       Administration system
2.       Content Management System
3.       Development System
4.       User Management System
 
Included is an administration tool allowing for easy administration, moderation, and management of digital assets from a central console.  
 
A native Content Management System (CMS) allows for a best-in-class integration of internal content with external information and provides an easy to use CMS that could be utilized by site managers and administrators.
 
An embedded development platform improves the efficiency of software development by simplifying some of the tedious tasks associated with mobile, web and portal development. The extension platform architecture allows for easy integration with any software that provides APIs, XML, and/or SOAP interface capabilities.
 
Our platform hosts a robust set of features and add-ons that can be selected, combined and deployed to create an unlimited number of rich user experiences across web and mobile devices.
 
 
 
5

 
 
Product Features
 
SAMY offers a mobile software application where businesses can set up a branded mobile storefront managed by an online software interface. The online software interface features campaign management, loyalty card synchronization and customization. SAMY storefront customizations provide the ability to quickly and easily connect to your social media functionality as well as deeper integrations to core business systems like point of sale (POS), commerce, loyalty and gift cards.
 
SAMY offers merchants the following functionality:
 
- Loyalty/Membership Cards
- Vouchers/Deals and Rewards
- GPS Enable Store Finder
- Messaging and News
- Customer Feedback and Ratings
- Offers and Flyers
- Facebook, Email, Instagram, YouTube and Twitter share functionality
- In-Device payment
- Gift Cards
- Social integrated features
 
Benefits of SAMY Platform
 
SAMY extends the same optimal shopping experience of a mall or shopping center into a digital, 'Mobile Mall'.  SAMY provides consumers with a single application to connect with any number of their favorite stores, view offers, receive and store coupons, receive promotions and earn rewards.  Mobile consumers collect and gather their favorite restaurants, stores, retailers, deals, loyalty programs and more right on their smartphone; resulting in a personalized shopping experience.
 
Shopping centers and malls provide consumers with an optimal shopping experience where one can go to a central location, browse for products, search for sales and buy merchandise. The traditional mall experience provides shoppers with the opportunity to view many different types of vendors all in one place, decide which stores within the mall to shop at, find sales and select specific merchandise to browse and purchase. SAMY extends the same optimal shopping experience onto a mobile device, i.e. “Mobile Mall”. SAMY provides consumers with a single application from which they can connect with any number of merchants, view special offers, receive general product information, make in-app or in-store purchases and earn rewards.
 
Any consumer using the free SAMY application can customize their choices to meet their tastes and needs to avoid deal fatigue. The consumer can select what type of vendors they are interested in by subscribing to one or many brands. They can easily filter the types of products and services that interest them, while at the same time view everything in the network. They can browse and purchase based on special offers at the retail location, or they can elect to make an in-app purchase with SAMY. All this and more is provided by the SAMY application. Businesses benefit with SAMY through having their own branded storefront integrated to their primary software systems to engage consumers on their mobile devices. The branded mobile storefront is managed by the SAMY online cloud based software which includes various features and touch-points including offers, coupons and loyalty card interaction.
 
 
6

 
 
The Challenges
 
There are a number of challenges facing businesses today. First, implementation and integration with existing business systems is a big task. Second, unifying cross platform/channel marketing is not easy. Third, very few solutions offer the consumer a strong personal experience that compels you to act.  Finally, information coming out of existing products is not complete enough to make smart business decisions.
 
 
7

 
 
The Solution
 
SAMY removes the complexity, risky development and expensive setup costs from the merchant mobile marketing strategies. By leveraging SAMY, businesses gain access to our SAMY online tools and services that allow their brands to be displayed to a broad targeted and local audience. Each business manages a unique branded mobile storefront within the application providing an interactive engagement environment with local mobile consumers. Our merchant partners have access to rich delivery of promotions, surveys, loyalty card integration and many other valuable touch points through the SAMY product. They can adjust messaging of campaigns in real-time guided by reporting and analytics provided within the platform.
 
 
8

 
 
Revenue Management
 
Revenue is generated through a merchant subscriber fee paid monthly for each SAMY subscriber connected to one or many individual branded storefronts in the SAMY network. Each mobile subscription generates a monthly fee beginning when a mobile customer subscribes to a specific merchant branded storefront within the SAMY application. Subscription fees are charged to the merchant for the length of time a SAMY shopper remains subscribed to branded storefront. Each SAMY shopper can subscribe to more than one branded storefronts within the SAMY application. Average revenue per user is determined by multiplying the subscription fee by the number of individual storefronts a SAMY shopper subscribes to.
 
Legacy Pringo Connect or SAMY Enterprise license revenue consists principally of revenue earned under software license agreements. License revenue is generally recognized when a signed contract or other persuasive evidence of an arrangement exists, the software has been electronically delivered, the license fee is fixed or is measured on a paid user basis; and collection of the resulting receivable is probable. When contracts contain multiple elements wherein Vendor-Specific Objective Evidence (“VSOE”) exists for all undelivered elements, we account for the delivered elements in accordance with the “Residual Method.” VSOE of fair value for maintenance and support is established by a stated renewal rate, if substantive, included in the license arrangement or rates charged in stand-alone sales of maintenance and support. Revenue from subscription license agreements, which include software, rights to unspecified future products and maintenance, is recognized ratably over the term of the subscription period. 
 
Provided all other revenue criteria are met, the upfront, minimum, non-refundable license fees from customers are generally recognized upon delivery and on-going royalty fees are generally recognized upon reports of new licenses issued. Revenue on sales to resellers is recognized when evidence of an end user arrangement exists and recorded net of related costs to the resellers.
 
Professional services revenue consists primarily of revenue received for assisting with the customization and implementation of our software, on-site support, and other consulting services. Many customers who license our software also enter into separate professional services arrangements with us. We always account for professional services separately from license revenue as professional services are considered essential to the functionality of the software based on the nature of our software products. Substantially all of our professional services arrangements that are billed on a time and materials basis are recognized as the services are performed. Contracts with fixed or not-to-exceed fees are recognized on a percentage-of-completion. If there is significant uncertainty about the project completion or receipt of payment for professional services, revenue is deferred until the uncertainty is sufficiently resolved. VSOE of fair value of consulting services is based upon stand-alone sales of those services. Payments received in advance of consulting services performed are deferred and recognized when the related services are performed. Work performed and expenses incurred in advance of invoicing are recorded as unbilled receivables. These amounts are billed in the subsequent month.
 
Maintenance revenue consists of fees for providing software updates on a when and if available basis and technical support for software products (“post-contract customer support” or “PCS”). Maintenance revenue is recognized ratably over the term of the agreement.
 
Market Entry Strategy
 
MobileBits enters regions and markets through the use of a direct sales team, resellers and referral agents representing SAMY in each region and market. MobileBits typically targets Tier 1 and 2 retail business with its direct sales force and commission based referral network and leverages reseller partners for tier 3 and 4 merchant sales. SAMY reseller partners typically provide sales, billing and support services.
 
Customers
 
MobileBits customers are merchants comprising of general retailers, apparel vendors, quick service restaurants (QSR's), table service restaurants (TSR's) and brands who market and sell various products and services primarily through bricks and mortar store locations. Clients have the flexibility to create their own mobile storefront in the SAMY network and to manage various touch points with consumers.
 
MobileBits existing enterprise clients include Fortune 100 firms as well as mid-sized and smaller businesses operating in a variety of sectors, including food, apparel, services, and other vertical industries.
 
MobileBits has contracted with more than a 100 businesses in two countries and continues to grow it sales pipeline. Merchant customers primarily range from Tier 1 customers like McDonald’s to Tier 2 clients like Chairman’s Brand and Extreme Brands.
 
The more significant customers of the Pringo Connect product currently include:  Comcast, UB Sports, Total Car Score and Square Enix.
 
 
9

 
 
Suppliers
 
The Company is not dependent upon any particular supplier for its operations.
 
Pricing Strategy & Structure
 
SAMY Revenue
 
SAMY software is priced on a subscription model. The standard agreement includes1 to 3-year term, automatically renewed for additional terms.

SAMY Enterprise Revenue

MobileBits also generates revenue from the licensing of SAMY Enterprise. The standard agreement includes 1 to 3-year terms, automatically renewed for additional terms.

Pringo Connect Revenue

MobileBits also generates legacy revenue from the licensing of Pringo Connect. The standard agreement includes 1 to 3-year terms.

Work-For-Hire

MobileBits also generates revenue from accompanying professional services related to SAMY Enterprise and Pringo Connect on a per hour basis, this is typically for customization of specific larger implementations.
 
Competition
 
MobileBits feels it has a unique advantage in the marketplace due to its technology offering, integrated merchant suite, ease of integration into legacy enterprise software and unique business model.
 
There are numerous deal engines, gift card solutions and loyalty programs in the marketplace. The current majority of products in the marketplace focus on delivering a specific aggregate feature rather than a complete integrated solution and they typically support smaller merchants.
 
The following is an abbreviated list of key competitors:
 
Key Ring (recently acquired by Gannett);
Where (recently acquired by eBay);
Shop Kick;
Foursquare;
Yelp Inc.;
Facebook;
Google;
eBay;
Groupon;
Living Social.
 
Intellectual Property
 
All MobileBits’ software and expertise created by the Company is proprietary, intellectual property.  The Company anticipates certain processes and methodologies to be patentable. All trademarks, rights and copyrights are owned by MobileBits. Some components of SAMY are patent pending. MobileBits owns all the trademarks associated with SAMY, MobileBits and Pringo.
 
Properties
 
MobileBits’ principal office is located at 11835 W Olympic Blvd. Suite 855 Los Angeles, CA 90064.  MobileBits has leased this location for three years, starting in February 2010. The rent for this property through February 2011 was $2,877 per month. The rent was increased to $3,128 per month through February 2012. In March 2012, the rent increased to $3,378 per month.
 
The Company also maintains an office in Sarasota, Florida located at 5901 N. Honere Ave. Suite 110, Sarasota, FL. The rent, on a month to month basis, is $3,875 per month.
 
The Company’s wholly-owned subsidiary Aixum Tec AG maintains an office at Landstrasse 123, 9495 Triesen, Liechtenstein. In June of 2010, Aixum signed a new three-year lease agreement with its landlord with rent of $2,319 per month for the first 12 months, $2,967 per month for the second 12 months, and $3,566 per month for the last 12 months of the lease.
 
Employees and Contract Workers

MobileBits currently has six officers managing its day to day operations related to business, accounting, legal, marketing, technology and IR.  The Company has 20 full-time employees in addition to various contracted firms, supporting legal, IR and product development activities.
 
 
10

 
 
RISK FACTORS
 
The following risk factors together with other information set forth in this Form 10-K, should be carefully considered by current and future investors in our securities. An investment in our securities involves substantial risks. If any of the following risks actually occur, our financial condition and our results of operations could be materially and adversely affected. Additional risks and uncertainties not presently known to us may also impair our business operations. In any such case, the trading price of our Common Stock could decline, and you could lose all, or a part, of your investment.
 
Risks Relating to Our Business

OUR LIMITED OPERATING HISTORY MAY NOT SERVE AS AN ADEQUATE BASIS TO JUDGE OUR FUTURE PROSPECTS AND RESULTS OF OPERATIONS.
 
We have a relatively limited operating history. Such limited operating history makes it difficult for investors to evaluate our business and future operating results. There can be no assurance that we will be able to obtain or sustain profitable operations or that we will even generate significant revenues.  An investor in our securities must consider the risks, uncertainties, and difficulties frequently encountered by companies in new and rapidly evolving markets. The risks and difficulties we face include:
 
MobileBits products could fail or its performance may not meet our or potential mobile end user expectations. 
   
Revenues from contemplated distribution of SAMY in new markets and to achieve the broad adoption by both customers and merchants may take longer than expected or not be achieved impacting our ability to achieve meaningful revenue or meet our revenue projections.
 
WE MAY NOT BE ABLE TO ACHIEVE THE GROWTH THAT WE EXPECT TO REALIZE WITH THE DISTRIBUTION OF SAMY.
 
Though the SAMY revenues in Switzerland have increased substantially since inception, we may not be able to generate revenues in the new countries or regions we intend to distribute the SAMY product. We believe that our continued revenue growth will depend, among other factors, on our ability to:
 
acquire new customers and retain existing customers;
 
expand the number, variety and relevance of deals our merchants offer;
 
increase the awareness of our brand domestically and internationally;
 
provide a superior customer service experience for our customers and merchant partners;
 
respond to changes in consumer and merchant access to mobile devices; and
 
react to challenges from existing and new competitors.
 
OUR BUSINESS COULD SUFFER IF OUR MERCHANT PARTNERS DO NOT MEET THE NEEDS AND EXPECTATIONS OF OUR CUSTOMERS.
 
Our business depends on our merchant partners providing promotions or offerings that appeal to consumers. Our brand and reputation may be harmed by actions taken by merchant partners that are outside our control. Customer perceived deficiencies in the offerings of one or more of our merchant partners, particularly with respect to an issue affecting the quality of the content offered or the products or services sold, may be attributed by our consumer network users to us, thus damaging our reputation, brand value and potentially affecting our results of operations. In addition, negative publicity and customer sentiment generated as a result of fraudulent or deceptive conduct by our merchant partners could damage our reputation, reduce our ability to attract new customers or retain our current customers, and diminish the value of our brand.
 
THE DEVELOPMENT OF OUR PRODUCTS MAY BE SLOWER THAN PROJECTED.
 
The development of our new products and services and the implementation of new versions of our current products may take longer than expected. Any delay in product availability affects the company’s revenue forecasts.
 
 
11

 

 
OUR BUSINESS IS AFFECTED BY MANY CHANGING ECONOMIC AND OTHER CONDITIONS BEYOND OUR CONTROL.

 
The financial success of the Company’s operations may be sensitive to adverse changes in general economic conditions, such as inflation, unemployment, and the cost of borrowing.  These changes could cause the cost of the Company’s products to rise faster than it can raise prices.  The Company has no control over any of these changes.
 
WE MAY BE UNABLE TO RETAIN KEY MANAGEMENT PERSONNEL.
 
Our management and employees can terminate their employment at any time, and the loss of the services of one or more of our executive officers or other key employees could have a material adverse impact on our business. We may be unable to locate and secure and retain talented and qualified employees to implement our plan. If we are unable to attract and retain the necessary technical, sales and other personnel on a cost-effective basis, our business operations and financial performance could be adversely affected.
 
CURRENT GLOBAL ECONOMIC UNCERTAINTY COULD ADVERSELY AFFECT OUR BUSINESS AND ABILITY TO FINANCE OUR OPERATIONS.
 
Our operations and performance will depend on worldwide economic conditions, which continue to be uncertain. This could negatively impact consumer spending. Our merchant partners could reduce their willingness to support the SAMY network or terminate their relationships with us. Furthermore, during challenging economic times, our merchant partners may face issues gaining timely access to sufficient credit, which could result in their unwillingness to continue with our service or impair their ability to make timely payments to us. As a consequence, we may experience decreased revenue, be required to increase our allowance for doubtful accounts and our days receivables outstanding would be negatively impacted. If we are unable to finance our operations on acceptable terms as a result of renewed tightening in the credit markets, we may experience increased costs or we may not be able to effectively manage our business. We cannot predict the timing, strength or duration of any economic slowdown or subsequent economic recovery. These and other economic factors could have a material adverse effect on our financial condition and operating results.

The current economic uncertainty could affect our ability to continue raising capital. The Company’s ability to implement its business plan is significantly dependent upon raising new capital or financing. If we cannot find adequate capital on reasonable terms, investors will face a significant risk of losing their investments in their entirety.
 
THE SEVERE GLOBAL ECONOMIC DOWNTURN HAS RESULTED IN VERY WEAK RISK INVESTMENT ENVIROMENT WHICH COULD HAVE A SIGNIFICANT NEGATIVE IMPACT ON US.
 
The world continues to face a slowed economic environment.
 
 
12

 
 
WE ARE HIGHLY DEPENDENT ON TECHNOLOGY.
 
Our business and our results of operations are highly dependent on technology. Our business faces many technology related risks, including, among others:

Infringements of our intellectual property could adversely affect our ability to compete. Our patents applications may be rejected in hold or in part in the United States or in other jurisdictions around the world.
 
We may have to defend ourselves against claims of intellectual property infringement, which could be very expensive for us and harm our business and financial condition.
 
We may be a party to lawsuits in the course of our business. Litigation can be expensive, lengthy, and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to predict. An unfavorable resolution of a particular lawsuit could have a material adverse effect on our business, operating results, or financial condition.
 
OUR ABILITY TO CONTINUE AS A GOING CONCERN IS UNCERTAIN.
 
We continue to incur operating losses and the costs associated with the continuing development of our products and growth expansion into new markets raises substantial doubt about our ability to continue as a going concern until such time as our revenues exceed our operating costs and capital expenditures on a consistent basis. This going concern uncertainty may make it difficult for us to raise additional debt or equity financing necessary to continue our business operations.
 
Risks Associated with Our Securities
 
OUR COMMON STOCK IS QUOTED ON THE OTC MARKETS WHICH MAY HAVE AN UNFAVORABLE IMPACT ON OUR STOCK PRICE AND LIQUIDITY.
 
Our Common Stock is quoted on the OTC Markets.  The OTC Markets is a significantly more limited market than the New York Stock Exchange or NASDAQ system.  The quotation of our shares on the OTC Markets may result in a less liquid market available for existing and potential stockholders to trade shares of our common stock, could depress the trading price of our common stock and could have a long-term adverse impact on our ability to raise capital in the future. 
 
THERE IS LIMITED LIQUIDITY ON THE OTC MARKETS.
 
When fewer shares of a security are being traded on the OTC Markets, volatility of prices may increase and price movement may outpace the ability to deliver accurate quote information.  Due to lower trading volumes in shares of our Common Stock, there may be a lower likelihood of one’s orders for shares of our Common Stock being executed, and current prices may differ significantly from the price one was quoted at the time of one’s order entry.
 
OUR COMMON STOCK IS THINLY TRADED, SO YOU MAY BE UNABLE TO SELL AT OR NEAR ASKING PRICES OR AT ALL IF YOU NEED TO SELL YOUR SHARES TO RAISE MONEY OR OTHERWISE DESIRE TO LIQUIDATE YOUR SHARES.
 
Currently, our Common Stock is quoted in the OTC Markets and the trading volume we will develop may be limited by the fact that many major institutional investment funds, including mutual funds, as well as individual investors follow a policy of not investing in OTC Markets stocks and certain major brokerage firms restrict their brokers from recommending OTC Markets stocks because they are considered speculative, volatile and thinly traded. The OTC Markets is an inter-dealer market much less regulated than the major exchanges and our Common Stock is subject to abuses, volatility and shorting. Thus, there is currently no broadly followed and established trading market for our Common Stock. An established trading market may never develop or be maintained. Active trading markets generally result in lower price volatility and more efficient execution of buy and sell orders. Absence of an active trading market reduces the liquidity of the shares traded there.
 
 
13

 
 
The trading volume of our Common Stock has been and may continue to be limited and sporadic. As a result of such trading activity, the quoted price for our Common Stock on the OTC Bulletin Board may not necessarily be a reliable indicator of its fair market value. Further, if we cease to be quoted, holders would find it more difficult to dispose of our Common Stock or to obtain accurate quotations as to the market value of our Common Stock and as a result, the market value of our Common Stock likely would decline.
 
RESALE OF OUR SECURITIES IS SUBJECT TO SIGNIFICANT RESTRICTIONS.
 
Any of our securities that are sold are under exemptions from registration under applicable federal and state securities laws, as none of our securities have not been registered under the Securities Act or any state securities laws.  Until our securities have been registered, they may not be transferred or resold except in a transaction exempt from or not subject to the registration requirements of the Securities Act and applicable state securities laws.  The SEC has broad discretion to determine whether any registration statement will be declared effective and may delay or deny the effectiveness of any registration statement filed by us for a variety of reasons.  In the event that the effectiveness of any registration statement relating to resale of the shares of our securities is delayed or denied, or the registration statement, once effective, becomes unavailable for use by selling security holders, the transferability of the shares of Common Stock may be restricted and the value of such securities could be materially adversely affected.
 
OUR COMMON STOCK IS SUBJECT TO PRICE VOLATILITY UNRELATED TO OUR OPERATIONS.
 
The market price of our Common Stock could fluctuate substantially due to a variety of factors, including market perception of our ability to achieve our planned growth, quarterly operating results of other companies in the same industry, trading volume in our Common Stock, changes in general conditions in the economy and the financial markets or other developments affecting our competitors or us. In addition, the stock market is subject to extreme price and volume fluctuations. This volatility has had a significant effect on the market price of securities issued by many companies for reasons unrelated to their operating performance and could have the same effect on our Common Stock.
 
OUR COMMON STOCK ARE CLASSIFIED AS A “PENNY STOCK” AS THAT TERM IS GENERALLY DEFINED IN THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, TO MEAN EQUITY SECURITIES WITH A PRICE OF LESS THAN $5.00. OUR COMMON STOCK WILL BE SUBJECT TO RULES THAT IMPOSE SALES PRACTICE AND DISCLOSURE REQUIREMENTS ON BROKER-DEALERS WHO ENGAGE IN CERTAIN TRANSACTIONS INVOLVING A PENNY STOCK.
 
We will be subject to the penny stock rules adopted by the Securities and Exchange Commission that require brokers to provide extensive disclosure to its customers prior to executing trades in penny stocks. These disclosure requirements may cause a reduction in the trading activity of our Common Stock, which in all likelihood would make it difficult for our stockholders to sell their securities.
 
 
14

 

 
Rule 3a51-1 of the Securities Exchange Act of 1934 establishes the definition of a “penny stock,” for purposes relevant to us, as any equity security that has a minimum bid price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to a limited number of exceptions which are not available to us. It is likely that our shares will be considered to be penny stocks for the immediately foreseeable future. This classification severely and adversely affects any market liquidity for our Common Stock.
 
For any transaction involving a penny stock, unless exempt, the penny stock rules require that a broker or dealer approve a person’s account for transactions in penny stocks and the broker or dealer receive from the investor a written agreement to the transaction setting forth the identity and quantity of the penny stock to be purchased.  In order to approve a person’s account for transactions in penny stocks, the broker or dealer must obtain financial information and investment experience and objectives of the person and make a reasonable determination that the transactions in penny stocks are suitable for that person and that the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.
   
The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prepared by the SEC relating to the penny stock market, which, in highlight form, sets forth:
 
      the basis on which the broker or dealer made the suitability determination, and
      that the broker or dealer received a signed, written agreement from the investor prior to the transaction.
 
IF WE FAIL TO MAINTAIN AN EFFECTIVE SYSTEM OF INTERNAL CONTROLS, WE MAY NOT BE ABLE TO ACCURATELY REPORT OUR FINANCIAL RESULTS OR DETECT FRAUD.  INVESTORS COULD LOSE CONFIDENCE IN OUR FINANCIAL REPORTING AND THIS MAY DECREASE THE TRADING PRICE OF OUR COMMON STOCK.
 
We must maintain effective internal controls to provide reliable financial reports and detect fraud. We have been assessing our internal controls to identify areas that need improvement. Failure to maintain an effective system of internal controls could harm our operating results and cause investors to lose confidence in our reported financial information. Any such loss of confidence would have a negative effect on the trading price of our Common Stock.
 
UNRESOLVED STAFF COMMENTS
 
Not applicable for smaller reporting companies.
 
PROPERTIES
 
MobileBits’ principal office is located at 11835 W Olympic Blvd. Suite 855 Los Angeles, CA 90064.  MobileBits has leased this location for 3 years starting in February 2010. The rent for this property through February 2011 was $2,877 per month. The rent was increased to $3,128 per month through February 2012. In March 2012, the rent was increased to $3,378 per month.
 
The Company also maintains an office in Sarasota, Florida located at 5901 N. Honere Ave. Suite 110. The rent for the office, leased on a month to basis, is $3,875 per month.
 
MobileBits’ wholly-owned subsidiary Aixum’s principal office is located at Landstrasse 123, 9495 Triesen, Liechtenstein. In June 2010, Aixum signed a 3-year lease agreement with its landlord with rent of $2,319 per month for the first 12 months, $2,967 per month for the second 12 months, and $3,566 per month for the last 12 months of the lease.
 
LEGAL PROCEEDINGS
 
There are no pending material legal proceedings to which the Company is a party or in which any director, officer or affiliate of the Company, any owner of record or beneficially of more than 5% of any class of voting securities of the Company, or security holder is a party adverse to the Company or has a material interest adverse to the Company.  The Company’s property is not the subject of any pending legal proceedings.
 
MINE SAFETY DISCLOSURES
 
Not applicable.
 
 
15

 

 PART II

 MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.
 
Market Information
 
Our common stock is currently quoted on the OTC Markets under the symbol MBIT.OB.  There has been minimal trading in our common stock.
 
Holders
 
As of October 31, 2012, we had 294 shareholders of our common stock.
 
Dividend Policy
 
The Company has never paid or declared any dividend on its Common Stock and does not anticipate paying cash dividends in the foreseeable future. Holders of common stock are entitled to receive such dividends as the board of directors may from time to time declare out of funds legally available for the payment of dividends. The Company does not anticipate paying any dividends on its common stock in the foreseeable future.
 
Purchases of Treasury Stock
 
The Company did not repurchase any of its shares during the fiscal year covered by this report.
 
 
16

 
SELECTED FINANCIAL DATA.
 
Not applicable.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
 
This Management’s Discussion and Analysis or of Financial Condition and Results of Operations (“MD&A”) section of this Report discusses our results of operations, liquidity and financial condition, and certain factors that may affect our future results. You should read this MD&A in conjunction with our financial statements and accompanying notes included in this Report.

PLAN OF OPERATION
 
MobileBits Holdings Corporation, formerly Bellmore Corporation (“BC”) was incorporated in the State of Nevada on July 22, 2008.  On January 25, 2010, BC changed its name to MobileBits Holdings Corporation (the “Company” or “MB). Today, MobileBits is a globally focused direct mobile marketing and loyalty software supplier. The Company offers businesses a mobile marketing and loyalty network called SAMY that enables merchants, retailers or brands to connect with consumers in their local area through their mobile devices.  The solution provides businesses a complete set of cloud based tools to connect with, create and manage mobile campaigns, deals, offers, loyalty, social media, commerce and rewards to a subscribed consumer through a mobile application called SAMY. To consumers, SAMY provides a single “Mobile Mall” application and experience where a shopper can quickly and easily view and be alerted of special offers, purchase products or services, earn rewards, obtain local information and seamlessly integrate their loyalty cards with their mobile devices.
 
SAMY extends the same optimal shopping experience of a mall or shopping center into a digital, 'Mobile Mall'.  SAMY provides consumers with a single application to connect with any number of their favorite stores, view offers, receive and store coupons, receive promotions and earn rewards.  Mobile consumers collect and gather their favorite restaurants, stores, retailers, deals, loyalty programs and more right on their smartphone; resulting in a personalized shopping experience.

MobileBits began development of its product in 2009 in the area of mobile content delivery with the goal to create a platform connecting consumers and marketers around relevant information on mobile devices. On December 6, 2011 we merged with Pringo Inc., through MB Pringo Merger Sub, Inc., a Delaware corporation and our wholly-owned subsidiary (“Merger Sub”), completed a merger with Pringo, Inc. a Delaware corporation (“Pringo”), pursuant to an Agreement and Plan of Merger (the “Merger Agreement”) dated June 23, 2011 (the “Pringo Merger”). Pringo, based in Los Angeles California brought the Company a full development platform called Pringo Connect, in development since 2006, as well as a new product development team. Pringo's business focus was licensing software and selling professional services to enterprises looking to create a socially integrated website.

On September 28, 2012, the Company also completed a share exchange with Aixum Tec AG, a Liechtenstein Company (“Aixum”) operating in Switzerland, pursuant to a Stock Exchange Agreement (the “Stock Exchange Agreement”), dated May 21, 2012 (the “Stock Exchange”). Aixum Tec AG, a European based organization focused on a merchant and consumer application platform called SAMY4ME which provided an easy to use software interface for both businesses and consumers connecting around loyalty card integration and offers.

In 2012, MobileBits completed the integration of Pringo Connect and the SAMY4ME platforms,  re-branding the name to SAMY and re-focused the Company to offer businesses a mobile direct marketing network focusing on delivering a network that provides similar perceived value to today's shopping centers and malls.

SAMY now provides a complete set of cloud based tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer. To businesses, SAMY provides a single self-serve mobile marketing & loyalty platform that enables businesses to create, design and publish their offers, coupons, promotions, loyalty cards and gift cards to a mobile storefront. To consumers, SAMY provides a single “Mobile Mall” application and experience where a shopper can quickly and easily view branded storefronts and be alerted of special offers, purchase products or services, earn rewards, obtain local information and seamlessly integrate their loyalty cards with their mobile devices.

For larger deployments MobileBits offers the Pringo Connect platform under the brand SAMY Enterprise.
 
Summary of Acquisition Transactions
 
The Company entered into a Share Exchange Agreement, dated March 12, 2010 (the “ Share Exchange Agreement”) between MB, MBC and the shareholders of MBC (the “MBC Shareholders”) pursuant to which MB acquired MBC, an early stage software development firm targeting its software at the mobile search market.
 
The transaction closed on March 12, 2010 and MB acquired 100% of the outstanding shares of common stock of MBC (the “MBC Stock”) from the MBC Shareholders. In exchange for MBC common stock and $275,000, MB issued 18,752,377 shares of its common stock to the MBC Shareholders, which represented approximately 87.9% of MB’s issued and outstanding common stock. Concurrently, pursuant to the terms of the Share Exchange Agreement, Walter Kostiuk, the principal shareholder of the Company, cancelled a total of 14,000,000 shares of common stock.  Upon Closing, MBC became a 100% wholly-owned subsidiary of the Company.  The $275,000 was recorded as merger costs as a component of general and administrative expense.  Since the Merger was between entities under common control, the Merger was accounted for similar to a pooling of interests whereby the assets and liabilities of MBC were recorded at historical cost. On March 16, 2010, concurrently with the merger, our Board of Directors authorized a 7-for-1 forward split of our common stock, par value $0.001 per share, in the form of a stock dividend which was paid on the same date, to holders of record on that date.  All share and per share numbers have been adjusted to give effect to the stock split unless otherwise stated. On October 13, 2011, we amended our Articles of Incorporation in the State of Nevada to increase the maximum number of shares of stock that we are authorized to have outstanding at any time to two hundred fifty million (250,000,000) shares of par value $0.001 common stock.
 
On December 6, 2011, we, through MB Pringo Merger Sub, Inc., a Delaware corporation and our wholly-owned subsidiary (“Merger Sub”), completed a merger with Pringo, Inc. a Delaware corporation (“Pringo”), pursuant to an Agreement and Plan of Merger (the “Merger Agreement”) dated June 23, 2011 (the “Pringo Merger”). As a result of the Merger, Merger Sub merged with and into Pringo, with Pringo surviving the Merger as our wholly owned subsidiary.
 
 
17

 
 
Pursuant to the Merger Agreement, each share of common stock of Pringo issued and outstanding immediately prior to the effective time, was converted into the right to receive a number of shares of our common stock such that immediately after the Merger,  Pringo’s stockholders, and the holders of Pringo’s outstanding options and warrants, owned fifty percent (50%) of our then outstanding shares of common stock on a fully diluted basis (as if all of Pringo’s and Parent’s options and warrants were exercised), and our stockholders, and holders of our outstanding options and warrants, owned fifty percent (50%) of its then outstanding shares of our common stock on a fully diluted basis (as if all of Pringo’s and our options and warrants were exercised).  At the closing of the Pringo Merger on December 6, 2011, Pringo’s stockholders immediately prior to the Pringo Merger were issued 29,453,544 shares of common stock of Parent.
 
Pringo is a Delaware “C” Corporation headquartered in Los Angeles, California. Established in 2006, Pringo offers software products that combine enterprise-class portals, content management systems, social collaboration features, extensive API and extension capabilities and user management tools in various open-source packages. Pringo distinguishes itself from other products of the same class in the market in four distinct areas: Pringo products are offered in an open-architecture format; available in 23 languages; Pringo products are easily integrated and easily deployed by enterprises; and Pringo offers over 400 customizable features.  
 
On September 28, 2012, the Company completed a share exchange with Aixum Tec AG, a Liechtenstein Company (“Aixum”), pursuant to a Stock Exchange Agreement (the “Stock Exchange Agreement”), dated May 21, 2012 (the “Stock Exchange”). As a result of the Stock Exchange Aixum is a wholly-owned subsidiary of MobileBits.
 
Pursuant to the Stock Exchange Agreement, at the closing of the Stock Exchange each seller (a “seller”, and collectively, the “Sellers”) sold to the Company its shares of Aixum (the “Transferred Shares”). In consideration for the Transferred Shares, the Company issued to each Seller such seller’s pro rata portion of a number of shares of the Common Stock, par value $0.001 per share, of the Company, equal to (A) 6,666,667 minus (B) the sum of (i) the Liability Shares (as defined in the Stock Exchange Agreement), if any, plus (ii) the Cost Shares (as defined in the Stock Exchange Agreement), if any. On the Closing Date, MobileBits issued an aggregate of 5,803,061 of its Common Stock to the Sellers.
 
During the year we successfully integrated the Pringo Connect and SAMY4ME platforms and transitioned the Company from enterprise license and services sales and support to subscription based business model. In addition we launched the newly branded SAMY product.

Over the next twelve months, we intend to continue growing our business by expanding the availability and distribution of the SAMY network into other markets and regions. We also plan to offer SAMY under license to certain qualified re-sellers.
 
MB currently anticipates the implementation of its business plan will require additional investment capital. The Company hopes to raise up to $10 million in equity financing in 2013.  If we are successful in raising the necessary funds, we will use those funds to grow our consumer network and to acquire new customers through increased advertising, sales, and marketing product fulfillment, to fund product development providing additional product functionality, to provide working capital for strategic acquisitions and for other corporate purposes.
 
RESULTS OF OPERATIONS
 
Fiscal Year Ended October 31, 2012 Compared to Fiscal Year Ended October 31, 2011
 
Revenues
 
Our revenues from our operations for the fiscal year ended October 31, 2012 were $781,151 compared to $0 for the fiscal year ended October 31, 2011, when we were considered a development stage Company.  We started to generate revenues from enterprise licenses and services after we acquired Pringo. Our revenues come from the existing and new Pringo contracts as well as SAMY merchant fees. For the twelve months ended October 31, 2012, license fees, professional service fees, hosting fees and SAMY merchant fees totaled $384,597, $348,284, $19,700 and $28,570, respectively.
 
Cost of Revenues
 
Our cost of revenues was $245,261 for the fiscal year ended October 31, 2012 compared to $0 for the fiscal year ended October 31, 2011. Cost of revenues is incurred on the revenues generated primarily from Pringo contracts. For the twelve months ended October 31, 2012, costs associated with professional service fees were $233,957 and costs for hosting fees were $11,304.
 
General and Administrative Expenses
 
Our total general and administration expenses were $10,974,661 for the fiscal year ended October 31, 2012 compared to $2,529,634 for the fiscal year ended October 31, 2011.  The increase of $8,445,027 is primarily attributable to an increase of $7,246,227 in non-cash stock compensation expense; $414,900 in increased professional fees; $225,511 in bad debt expense in 2012; $181,400 in higher salary costs associated with the employees retained from the Pringo and Aixum acquisitions as well as new hires; $141,300 in higher office related expenses in 2012; $97,400 in higher marketing expenses and $93,700 in increased travel expenses.
 
 
18

 
 
Amortization and Depreciation
 
Amortization and depreciation was $958,167 for the fiscal year ended October 31, 2012 compared to $4,484 for the fiscal year ended October 31, 2011.  The increase is due to the amortization of intangible assets acquired in the Pringo Merger and the Aixum share exchange as well as the amortization of software and development costs capitalized during the period.
 
Lawsuit Settlement
 
For the fiscal year ended October 31, 2012, the Company realized a gain on lawsuit settlement with Birlasoft, Inc, in the amount of $88,801.
 
Unrealized loss on foreign currency exchange
 
For the fiscal year ended October 31, 2012, the Company incurred $3,059 in unrealized losses on foreign currency exchange.
 
Interest Expense, net
 
Net interest expense was $216,595 for the fiscal year ended October 31, 2012 compared to $0 for the fiscal year ended October 31, 2011. In connection with the conversion of a note payable into the Company’s common stock, $200,872 representing the value in excess of the note payable’s principal was recorded as interest expense.
 
Liquidity and Capital Resources
 
As of October 31, 2012, we had $122,428 available in cash as compared to $1,330,166 as of October 31, 2011. The decrease in cash is primarily due to losses from operations, the additional expenditures associated with the Pringo Merger, increased costs of software development and licenses, and movements in working capital.  The Company had a working capital deficit of $1,205,609 at October 31, 2012 compared to positive working capital of $1,105,991 at October 31, 2011. The Company has an accumulated deficit at October 31, 2012 of $16,171,696. These factors raise substantial doubt regarding the Company’s ability to continue as a going concern.
 
The ability of the Company to continue its operations is dependent on the successful execution of management's plans, which include the expectation of raising debt or equity based capital, with some additional funding from other traditional financing sources, including term notes, until such time that funds provided by operations are sufficient to fund working capital requirements.  The Company may need to incur additional liabilities with related parties to sustain the Company’s existence.
 
The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  These financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern.
 
In response to these factors, management has taken the following actions:
 
 
seek additional funding from private placements and/or public offerings,
 
 
seek additional third party debt and/or equity financing; and
 
 
continue the implementation of the business plan including the distribution of the SAMY application in additional regions.
 
 
19

 
 
The use of proceeds from our unregistered common share sales that occurred for the fiscal years ending October 31, 2012 and 2011 were primarily used for salaries, product development, merger costs, consulting fees, office expenses, travel costs, offering expenses, professional fees, advertising/marketing, and working capital.
    
We are currently seeking funding for our plan of operations. We intend to seek funding up to $10,000,000 in order to continue our marketing plan, continue building our customer/merchant base and expand into new markets.  To achieve our goals, a large portion of the funds raised will be invested in advertising/ marketing our product and an increase in headcount to support our expansion plans. Our success is contingent upon having enough capital to build enough customers to support the business. We expect to raise additional funds within the next 6-8 months. A private placement is the most likely scenario for the Company to achieve success in raising additional funds for its operations.
 
Cash used in operating activities
 
Cash used in operating activities for the years ended October 31, 2012 and 2011 were $2,144,599 and $2,075,638, respectively. The increase in 2012 was due to our increased business activities, which resulted in higher cash outflows in operations.
 
Cash used in investing activities
 
Cash used in investing activities for the years ended October 31, 2012 and 2011 were $487,771 and $0, respectively. The increase in 2012 is due to money spent on software development and license costs as well as property and equipment.
 
Cash flow from financing activities
 
Cash provided by financing activities for the years ended October 31, 2012 and 2011 were $1,429,511 and $3,341,509, respectively. The majority of cash provided by financing activities for both years resulted from our private placements of common stock for cash.
 
Off-Balance Sheet Arrangements
 
We have no off-balance sheet arrangements.
 
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
 
Not applicable to smaller reporting companies.
 
 
20

 
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
 
MobileBits Holdings Corporation
Consolidated Financial Statements
As of and for the Years Ended October 31, 2012 and 2011
 
CONTENTS
 
 
 
21

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
To the Board of Directors and Stockholders
MobileBits Holdings Corporation
Los Angeles, California
 
We have audited the accompanying consolidated balance sheets of MobileBits Holdings Corporation (the “Company”) as of October 31, 2012 and 2011, and the related consolidated statements of operations and comprehensive loss, changes in stockholders’ equity and cash flows for the years then ended.  These consolidated financial statements are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these consolidated financial statements based on our audits.
  
We conducted our audits in accordance with standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform each audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of the Company as of October 31, 2012 and 2011 and the results of their operations and their cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.
 
The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern. As discussed in Note 3 to the consolidated financial statements, the Company has suffered recurring losses from operations, has a working capital deficit and has not completed its efforts to establish a stable recurring source of revenues sufficient to cover its operating costs for the next twelve months. These factors raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans in regard to these matters are also discussed in Note 3. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
/s/ GBH CPAs, PC
 
GBH CPAs, PC
www.gbhcpas.com
Houston, Texas
February 13, 2013
 
 
22

 
 
MobileBits Holdings Corporation
 
   
October 31,
   
October 31,
 
   
2012
   
2011
 
ASSETS
 
Current assets:
           
Cash
 
$
122,428
   
$
1,330,166
 
Investment in marketable securities
   
222
     
-
 
Accounts receivable, net of allowance for doubtful accounts
   
95,058
     
-
 
Prepaid expenses and other current assets
   
62,761
     
44,455
 
Total current assets
   
280,469
     
1,374,621
 
                 
Property and equipment, net of accumulated depreciation
   
40,758
     
10,674
 
Software development costs, net of accumulated amortization
   
159,733
     
-
 
Intangible assets, net of accumulated amortization
   
6,020,641
     
-
 
Goodwill
   
16,107,034
     
-
 
                 
TOTAL ASSETS
 
$
22,608,635
   
$
1,385,295
 
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
 
Current liabilities:
               
Accounts payable and accrued expenses
 
$
669,975
   
$
70,749
 
Accounts payable and accrued expenses – related parties
   
630,878
     
197,881
 
Stock payable
   
122,000
     
-
 
Note payable– related parties
   
54,325
     
-
 
Deferred revenues
   
8,900
     
-
 
Total current liabilities
   
1,486,078
     
268,630
 
                 
Commitments and contingencies
               
                 
Stockholders’ equity:
               
Preferred stock, $0.001 par value; 10,000,000 shares
               
authorized; none issued and outstanding
   
-
     
-
 
Common stock, $0.001 par value; 250,000,000 shares authorized; 65,182,188 and 29,051,616 shares issued and
               
outstanding, respectively    
65,182
     
29,052
 
Additional paid-in capital
   
37,233,950
     
5,731,518
 
Accumulated deficit
   
(16,171,696
   
(4,643,905
)
Accumulated other comprehensive loss
   
(4,879
   
-
 
Total stockholders' equity
   
21,122,557
     
1,116,665
 
                 
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
 
$
22,608,635
   
$
1,385,295
 
 
See accompanying summary of accounting policies and notes to consolidated financial statements.
 
 
23

 
 
MobileBits Holdings Corporation
Consolidated Statements of Operations and Comprehensive Loss
 
   
For the Year Ended October 31,
 
   
2012
   
2011
 
             
REVENUES
 
$
781,151
   
$
-
 
COST OF REVENUES
   
245,261
     
-
 
                 
GROSS PROFIT
   
535,890
     
  -
 
                 
OPERATING EXPENSES:
               
General and administrative
   
10,974,661
     
2,529,634
 
Depreciation and amortization expense
   
958,167
     
4,484
 
Total operating expenses
   
11,932,828
     
2,534,118
 
                 
LOSS FROM OPERATIONS
   
(11,396,938
)
   
(2,534,118
)
                 
OTHER INCOME (EXPENSE)
               
Gain on lawsuit settlement
   
88,801
     
  -
 
Unrealized foreign currency exchange loss
   
 (3,059
)
   
  -
 
Interest expense, net
   
(216,595
)
   
  -
 
                 
NET LOSS
   
(11,527,791
)
   
(2,534,118
)
                 
OTHER COMPREHENSIVE LOSS
               
Foreign currency translation loss
   
(4,879
)
   
-
 
TOTAL COMPREHENSIVE LOSS
 
$
(11,532,670
)
 
$
-
 
                 
Net loss per common share - basic and diluted
 
$
(0.23
)
 
$
(0.10
)
                 
Weighted average number of common shares outstanding during the period - basic and diluted
   
49,072,904
     
25,983,364
 
 
See accompanying summary of accounting policies and notes to consolidated financial statements.
 
 
24

 
 
MobileBits Holdings Corporation
For the Years Ended October 31, 2012 and 2011
 
   
Common Stock
   
Additional Paid-In
   
Accumulated
   
Accumulated
Other Comprehensive
   
Total
Stockholders'
 
   
Shares
   
Amount
   
Capital
   
Deficit
   
Income
   
Equity
 
Balances - October 31, 2010
   
21,559,041
   
$
21,559
   
$
1,487,618
   
$
(2,109,787
)
 
$
-
   
$
(600,610
)
Proceeds from the sale of common stock ($0.50/share), net
   
7,492,575
     
7,493
     
3,381,267
     
-
     
-
     
3,388,760
 
Amortization of fair value of stock options/warrants
   
-
     
-
     
862,633
     
-
     
-
     
862,633
 
Net loss
   
-
     
-
     
-
     
(2,534,118
)
   
-
     
(2,534,118
)
Balances - October 31, 2011
   
29,051,616
     
29,052
     
5,731,518
     
(4,643,905
)
   
-
     
1,116,665
 
Common shares and options issued in the Pringo acquisition
   
29,453,544
     
29,454
     
18,715,067
     
-
     
-
     
18,744,521
 
Cancellation of shares
   
(3,000,000
)
   
(3,000
)
   
3,000
     
-
     
-
     
-
 
Common shares issued  for exercise of warrants
   
610,319
     
610
     
304,550
     
-
     
-
     
305,160
 
Common shares issued  for accounts payable
   
494,627
     
494
     
93,485
     
-
     
-
     
93,979
 
Proceeds from the sale of common stock ($0.50/share), net
   
2,769,021
     
2,769
     
1,381,742
     
-
     
-
     
1,384,511
 
Common shares issued in the Aixum acquisition
   
5,803,061
     
5,803
     
2,895,728
     
-
     
-
     
2,901,531
 
Amortization of fair value of stock options/warrants
   
-
     
-
     
8,108,860
     
-
     
-
     
8,108,860
 
Net loss
   
-
     
-
     
-
     
(11,527,791
)
   
-
     
(11,527,791
)
Foreign currency translation loss
   
-
     
-
     
-
     
-
     
(4,879
)
   
(4,879
)
Balances - October 31, 2012
   
65,182,188
   
$
65,182
   
$
37,233,950
   
$
(16,171,696
)
 
$
(4,879
)
 
$
21,122,557
 
  
See accompanying summary of accounting policies and notes to consolidated financial statements.
 
 
25

 
 
MobileBits Holdings Corporation
 
   
For the Year Ended
 
   
October 31,
 
   
2012
   
2011
 
CASH FLOWS FROM OPERATING ACTIVITIES
           
Net loss
 
$
(11,527,791
)
 
$
(2,534,118
)
Adjustments to reconcile net loss to net cash
               
used in operating activities:
               
Bad debt expense
   
225,511
     
-
 
Stock-based compensation
   
8,108,860
     
862,633
 
Depreciation and amortization expense
   
958,167
     
4,484
 
Gain on lawsuit settlement
   
(88,801
)
   
-
 
Common shares issued for interest expense
   
200,872
     
-
 
Changes in operating assets and liabilities:
               
Increase in accounts receivable
   
(175,014
)
   
-
 
(Increase) decrease in prepaid expenses and other current assets
   
31,166
     
(43,355
Increase (decrease) in accounts payable and accrued expenses
   
64,141
     
(179,348
Increase (decrease) in accounts payable and accrued expenses – related parties
   
49,390
     
(185,934
)
Increase (decrease) in deferred revenues
   
8,900
     
-
 
Net cash used in operating activities
   
(2,144,599
)
   
(2,075,638
)
                 
CASH FLOWS FROM INVESTING ACTIVITIES
               
Software development costs incurred
   
(208,107
)
   
-
 
Payments made prior to Pringo and Aixum acquisitions, net of cash acquired
   
(255,464
   
-
 
Purchases of property and equipment
   
(24,200
)
   
-
 
Net cash used in investing activities
   
(487,771
)
   
-
 
                 
CASH FLOWS FROM FINANCING ACTIVITIES
               
Repayments on notes payable
   
(57,000
)
   
-
 
Proceeds from sale of common stock, net of offering costs
   
1,506,511
     
3,575,288
 
Commissions paid to a related party on common stock sales
   
(20,000
   
(233,779
Net cash provided by financing activities
   
1,429,511
     
3,341,509
 
                 
Effect of exchange rate changes on cash
   
(4,879
)
   
-
 
                 
Net increase (decrease) in cash
   
(1,207,738
)
   
1,265,871
 
Cash at beginning of period
   
1,330,166
     
64,295
 
Cash at end of period
 
$
122,428
   
$
1,330,166
 
                 
SUPPLEMENTAL CASH FLOW INFORMATION
         
Cash paid for:
               
Interest
 
$
7,077
   
$
-
 
Income tax
   
-
     
-
 
                 
NON-CASH INVESTING AND FINANCING ACTIVITIES
         
Common shares issued for accrued interest
 
$
23,288
   
$
-
 
Common shares issued for accounts payable
   
93,979
     
-
 
Common shares issued for stock payable
   
-
     
171,000
 
Common shares issued for notes payable
   
81,000
     
-
 
Commissions accrued on common stock sales -  related party
   
-
     
163,849
 
Cancellation of shares – related party
   
3,000
     
-
 
Fair value of common shares and options issued to acquire Pringo Inc.
   
18,744,521
         
Fair value of common shares issued to acquire Aixum Tec AG
   
2,901,531
     
-
 
 
See accompanying summary of accounting policies and notes to consolidated financial statements.
 
 
26

 
 
MobileBits Holdings Corporation
 
NOTE 1 – ORGANIZATION AND HISTORY
 
MobileBits Holdings Corporation, formerly Bellmore Corporation (“BC”) was incorporated in the State of Nevada on July 22, 2008.  On January 25, 2010, BC changed its name to MobileBits Holdings Corporation (the “Company”, “MobileBits” or “MB”).
 
MobileBits Corporation (“MBC”) was incorporated in Florida on March 2009. The business was founded with the intention of providing a platform that connected marketers to consumers around meaningful content available on mobile devices.

The Company entered into a Share Exchange Agreement, dated March 12, 2010 (the “ Share Exchange Agreement”) between MBC and the shareholders of MBC (the “MBC Shareholders”) pursuant to which MB acquired MBC, an early stage software development firm targeting its software at the mobile search market.
 
The transaction closed on March 12, 2010 and MB acquired 100% of the outstanding shares of common stock of MBC (the “MBC Stock”) from the MBC Shareholders. In exchange for MBC common stock and $275,000, MB issued 18,752,377 shares of its common stock to the MBC Shareholders, which represented approximately 87.9% of MB’s issued and outstanding common stock.  Upon closing, MBC became a 100% wholly-owned subsidiary of the Company.  
 
Pringo Acquisition
 
On December 6, 2011, through MB Pringo Merger Sub, Inc., a Delaware corporation and our wholly-owned subsidiary (“Merger Sub”), MobileBits completed a merger with Pringo, Inc. a Delaware corporation (“Pringo”), pursuant to an Agreement and Plan of Merger (the “Merger Agreement”) dated June 23, 2011 (the “Pringo Merger”). As a result of the Merger, Merger Sub merged with and into Pringo, with Pringo surviving the Merger as the Company’s wholly owned subsidiary.
 
 
27

 
 
Pursuant to the Merger Agreement, each share of common stock of Pringo issued and outstanding immediately prior to the effective time, was converted into the right to receive a number of shares of our common stock such that immediately after the Merger,  Pringo’s stockholders, and the holders of Pringo’s outstanding options and warrants, owned fifty percent (50%) of our then outstanding shares of common stock on a fully diluted basis (as if all of Pringo’s and Parent’s options and warrants were exercised), and our stockholders, and holders of our outstanding options and warrants, owned fifty percent (50%) of its then outstanding shares of our common stock on a fully diluted basis (as if all of Pringo’s and our options and warrants were exercised).  At the closing of the Pringo Merger on December 6, 2011, Pringo’s stockholders immediately prior to the Pringo Merger were issued 29,453,544 shares of common stock of MobileBits.
 
Pringo is a Delaware “C” Corporation headquartered in Los Angeles, California. Established in 2006, Pringo offers software products that combine multi-lingual enterprise-class portals, content management systems, social collaboration features, and user management tools in open-source development packages. Pringo distinguishes itself from other products in the market in four distinct areas: Pringo products are offered in an open-architecture format; available in 23 languages; Pringo products are easily integrated and deployed by enterprises; and Pringo offers over 400 customizable features.
 
Aixum Acquisition
 
On September 28, 2012, the Company completed a share exchange with Aixum Tec AG, a Liechtenstein Company (“Aixum”), pursuant to a Stock Exchange Agreement (the “Stock Exchange Agreement”), dated May 21, 2012 (the “Stock Exchange”). As a result of the Stock Exchange Aixum is a wholly-owned subsidiary of MobileBits.
 
Pursuant to the Stock Exchange Agreement, at the closing of the Stock Exchange each seller (a “seller”, and collectively, the “Sellers”) sold to the Company its shares of Aixum (the “Transferred Shares”). In consideration for the Transferred Shares, the Company issued to each Seller such seller’s pro rata portion of a number of shares of the Common Stock, par value $0.001 per share, of the Company, equal to (A) 6,666,667 minus (B) the sum of (i) the Liability Shares (as defined in the Stock Exchange Agreement), if any, plus (ii) the Cost Shares (as defined in the Stock Exchange Agreement), if any. On the Closing Date, MobileBits issued an aggregate of 5,803,061 of its Common Stock to the Sellers valued at $2,901,531.
 
Aixum owns the rights to the propriety network solution known as SAMY4ME which provides a cloud-based software platform making it simple for any business to create their own mobile advertising campaigns and publish to a targeted subscribed mobile audience delivered to smartphones. SAMY4ME distinguishes itself by providing a mobile application for consumers and a cloud based campaign manager software for merchants to send coupons and synchronize loyalty card information.
 
NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Use of Estimates
 
The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.
 
Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the financial statements, which management considered in formulating its estimate could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from estimates.
 
 
28

 
 
Significant estimates made by the Company in 2012 and 2011 included: 1)  100% valuation allowance for deferred taxes due to the Company’s continuing and expected future losses; 2) inputs used in its option-pricing model to calculate the Company share-based compensation arrangements; 3) allowance estimated for doubtful accounts; 4) assumptions used in the valuation models to calculate the fair values of assets acquired and liabilities assumed under acquisitions; and 5) assumptions used in the projections and discounted cash flows analysis to assess the goodwill impairment.
 
Principles of Consolidation
 
The consolidated financial statements include the Company’s accounts and those of the Company’s wholly owned subsidiary. All significant intercompany accounts and transactions have been eliminated.
 
Reclassifications
 
Certain amounts for prior periods have been reclassified to conform to the current period presentation.
 
Cash and Cash Equivalents
 
We consider short term, highly liquid investments that have an original maturity of three months or less to be cash equivalents. The Company maintains its cash balances in two financial institutions.  The balances are insured by the Federal Deposit Insurance Corporation (“FDIC”).  At October 31, 2012 and 2011, the Company had cash balances of $122,428, and $1,330,166, respectively, all of which was insured.
 
Investment in Marketable Securities
 
The Company determines the appropriate classification of its investments in debt and equity securities at the time of purchase and reevaluates such determinations at each balance sheet date. Debt securities are classified as held to maturity when the Company has the positive intent and ability to hold the securities to maturity. Debt securities for which the Company does not have the intent or ability to hold to maturity are classified as available for sale. Held-to-maturity securities are recorded as either short term or long term on the Balance Sheet, based on contractual maturity date and are stated at amortized cost. Marketable securities that are bought and held principally for the purpose of selling them in the near term are classified as trading securities and are reported at fair value, with unrealized gains and losses recognized in earnings. Debt and marketable equity securities not classified as held to maturity or as trading, are classified as available for sale, and are carried at fair market value, with the unrealized gains and losses, net of tax, included in the determination of comprehensive income and reported in shareholders’ equity.
 
The fair value of substantially all securities is determined by quoted market prices. The estimated fair value of securities for which there are no quoted market prices is based on similar types of securities that are traded in the market.
 
Accounts Receivable and Allowance for Bad Debt
 
The allowance for doubtful accounts is based on the Company’s past experience and other factors which, in management's judgment, deserve current recognition in estimating bad debts. Such factors include growth and composition of accounts receivable, the relationship of the allowance for doubtful accounts to accounts receivable and current economic conditions. The determination of the collectability of amounts due from customer accounts requires the Company to make judgments regarding future events and trends. Allowance for doubtful accounts is determined based on assessing the Company’s portfolio on an individual customer and on an overall basis. This process consists of a review of historical collection experience, current aging status of the customer accounts, and the financial condition of the Company’s customers. Based on a review of these factors, the Company establishes or adjusts the allowance for specific customers and the accounts receivable portfolio as a whole. At October 31, 2012 and 2011, the allowance for doubtful accounts totaled $225,511 and $0, respectively. For the year ended October 31, 2012 and 2011, the Company recorded bad debt expense of $225,511 and $0.
 
Property and Equipment
 
Property and equipment are stated at cost. Depreciation is computed over the estimated useful lives of the related assets using the straight-line method for financial reporting purposes.
 
Expenditures for normal repairs and maintenance are charged to expense as incurred. Significant renewals and improvements are capitalized. The cost and related accumulated depreciation of assets retired or otherwise disposed of are eliminated from the accounts, and any resulting gain or loss is recognized in the year of disposal.
 
Long-Lived Assets
 
We review our long-lived assets for impairment whenever events or changes in business circumstances indicate that the carrying amount of the assets may not be fully recoverable or that the useful lives of these assets are no longer appropriate. Each impairment test is based on a comparison of the undiscounted future cash flows to the recorded value of the asset. If impairment is indicated, the asset is written down to its estimated fair value.
 
Software Development Costs
 
Costs of software developed internally for licensing to third parties are expensed until the technological feasibility of the software product has been established. Thereafter, software development costs incurred through the general release of the software products are capitalized and subsequently reported at the lower of unamortized cost or net realizable value. Capitalized software development costs are amortized on a straight-line basis over the products’ respective estimated economic lives, which are typically three years. The amortization of capitalized software development costs, including any amounts accelerated for products that are not expected to generate sufficient future revenue to realize their carrying values, is included in cost of license revenue in the consolidated statements of operations.
 
Intangible Assets
 
Intangible assets consist of expenditures for a domain name, the value of trade name, customer relationships, and software, which was initially recorded at the fair value on the acquisition date of Aixum and Pringo. The domain name has an estimated indefinite life, is not subject to amortization, but is reviewed annually for impairment. The identifiable intangibles are amortized over their useful lives of 3 to 10 years and are reviewed annually for impairment.
 
 
29

 
 
Goodwill
 
Costs of investments in excess of the underlying fair value of net assets at the date of acquisition are recorded as goodwill and assessed annually for impairment. The carrying amount of goodwill is not amortized, but we perform an annual assessment of goodwill for impairment by first comparing the book value of net assets to the fair value of the reporting units.  If the fair value is determined to be less than the book value or qualitative factors indicate that it is more likely than not that goodwill is impaired, a second step is performed to compute the amount of impairment as the difference between the estimated fair value of goodwill and the carrying value.
 
Fair Value of Financial Instruments

 
Fair value is defined as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants. A fair value hierarchy has been established for valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:
 
Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.
 
Level 2 Inputs – Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (such as interest rates, volatilities, prepayment speeds, credit risks, etc.) or inputs that are derived principally from or corroborated by market data by correlation or other means.
 
Level 3 Inputs – Unobservable inputs for determining the fair values of assets or liabilities that reflect an entity's own assumptions about the assumptions that market participants would use in pricing the assets or liabilities.
 
Income Taxes
 
The Company is a taxable entity and recognizes deferred tax assets and liabilities for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted tax rates expected to be in effect when the temporary differences reverse. The effect on the deferred tax assets and liabilities of a change in tax rates is recognized in income in the year that includes the enactment date of the rate change. A valuation allowance is used to reduce deferred tax assets to the amount that is more likely than not to be realized. Interest and penalties associated with income taxes are included in selling, general and administrative expense.
 
The Company has adopted ASC Topic 740 “Accounting for Uncertainty in Income Taxes” which prescribes a comprehensive model of how a company should recognize, measure, present, and disclose in its financial statements uncertain tax positions that the company has taken or expects to take on a tax return.  ASC 740 states that a tax benefit from an uncertain position may be recognized if it is "more likely than not" that the position is sustainable, based upon its technical merits. The tax benefit of a qualifying position is the largest amount of tax benefit that is greater than 50 percent likely of being realized upon ultimate settlement with a taxing authority having full knowledge of all relevant information. As of October 31, 2012 and 2011, the Company had not recorded any tax benefits from uncertain tax positions.
 
Revenue Recognition
 
License revenue consists principally of revenue earned under software license agreements. License revenue is generally recognized when a signed contract or other persuasive evidence of an arrangement exists, the software has been electronically delivered, the license fee is fixed or is measured on a paid user basis; and collection of the resulting receivable is probable. When contracts contain multiple elements wherein Vendor-Specific Objective Evidence (“VSOE”) exists for all undelivered elements, we account for the delivered elements in accordance with the “Residual Method.” VSOE of fair value for maintenance and support is established by a stated renewal rate, if substantive, included in the license arrangement or rates charged in stand-alone sales of maintenance and support. Revenue from subscription license agreements, which include software, rights to unspecified future products and maintenance, is recognized ratably over the term of the subscription period.
 
 
30

 
 
Provided all other revenue criteria are met, the upfront, minimum, non-refundable license fees from customers are generally recognized upon delivery and on-going royalty fees are generally recognized upon reports of new licenses issued. Revenue on sales to resellers is recognized when evidence of an end user arrangement exists and recorded net of related costs to the resellers.
 
Professional services revenue consists primarily of revenue received for assisting with the customization and implementation of our software, on-site support, and other consulting services. Many customers who license our software also enter into separate professional services arrangements with us. We always account for professional services separately from license revenue as professional services are considered essential to the functionality of the software based on the nature of our software products. Substantially all of our professional services arrangements that are billed on a time and materials basis are recognized as the services are performed. Contracts with fixed or not-to-exceed fees are recognized on a percentage-of-completion. If there is significant uncertainty about the project completion or receipt of payment for professional services, revenue is deferred until the uncertainty is sufficiently resolved. VSOE of fair value of consulting services is based upon stand-alone sales of those services. Payments received in advance of consulting services performed are deferred and recognized when the related services are performed. Work performed and expenses incurred in advance of invoicing are recorded as unbilled receivables. These amounts are billed in the subsequent month.
 
Maintenance revenue consists of fees for providing software updates on a when and if available basis and technical support for software products (“post-contract customer support” or “PCS”). Maintenance revenue is recognized ratably over the term of the agreement.
 
Hosting revenues are recognized in the month services are delivered.
 
Payments received in advance of services performed are deferred. Allowances for estimated future returns and discounts are provided for upon recognition of revenue.
 
Subscription revenue is generated from businesses that pay MobileBits a subscriber fee for each SAMY mobile subscriber. Each mobile subscription generates a monthly fee beginning when a mobile customer subscribes to a specific branded storefront within the SAMY application. Subscription fees are charged for the length of time a SAMY shopper remains subscribed to branded storefront. Each SAMY shopper can subscribe to more than one branded storefronts within the SAMY application. Average revenue per user is determined by multiplying the subscription fee by the number of individual storefronts a SAMY shopper subscribes to.
 
Cost of License, Maintenance, and Hosting Revenues
 
Cost of license revenue is primarily comprised of the license-based royalties to third parties and production and distribution costs for initial product licenses.
 
Cost of maintenance revenue is primarily comprised of the costs associated with the customer support personnel that provide maintenance, enhancement and support services to our customers.
 
Hosting fees are directly related to each client’s hosting requirements and charged by a third party service provider.
 
The amortization of capitalized software development costs for internally developed products, the amortization of acquired technology for products acquired through business combinations are considered as the periodic operating expense.
 
Sales Commissions
 
We pay commissions, including sales bonuses, to our direct sales force related to revenue transactions under sales compensation plans established annually. We defer the portion of commissions that are direct and incremental costs of the license and maintenance revenue arrangements and recognize them as selling and marketing expenses in the statements of operations over the terms of the related customer contracts in proportion to the recognition of the associated revenue. The commission payments are typically paid in full in the month or quarter following execution of the customer contracts.
 
 
31

 
 
Share-Based Payments
 
The Company estimates the fair value of each stock option award at the grant date by using the Black-Scholes option pricing model and common shares based on the last applicable market price of the Company’s common stock on the date of the share grant. The fair value determined represents the cost for the award and is recognized over the vesting period during which an employee is required to provide service in exchange for the award. As share-based compensation expense is recognized based on awards ultimately expected to vest, the Company reduces the expense for estimated forfeitures based on historical forfeiture rates. Previously recognized compensation costs may be adjusted to reflect the actual forfeiture rate for the entire award at the end of the vesting period. Excess tax benefits, if any, are recognized as an addition to paid-in capital.
 
Earnings (Loss) per Share
 
Basic earnings per share (“EPS”) is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period including stock options or warrants, using the treasury stock method (by using the average stock price for the period to determine the number of shares assumed to be purchased from the exercise of stock options or warrants), and convertible debt or convertible preferred stock, using the if-converted method. EPS excludes all potential dilutive shares of common stock if their effect is anti-dilutive. As of October 31, 2012 and 2011, there were 24,929,475 units and 3,404,015 units of stock options outstanding, respectively.
 
Foreign Currency Translation
 
The functional currency of Aixum is the Swiss Franc (“CHF”). Monetary assets and liabilities denominated in currencies other than the functional currency are translated into the functional currency at rates of exchange prevailing at the balance sheet dates. Transactions denominated in currencies other than the functional currency are translated into the functional currency at the exchange rates prevailing at the dates of the transaction. Exchange gains or losses arising from foreign currency transactions are included in the determination of net income (loss) for the respective periods.
 
For financial reporting purposes, the financial statements of Aixum are translated into the Company’s reporting currency, United States Dollars (“USD”). Asset and liability accounts are translated using the closing exchange rate in effect at the balance sheet date, equity account and dividend are translated using historical exchange rates and income and expense accounts are translated using the average exchange rate prevailing during the reporting period.
 
Adjustments resulting from the translation, if any, are included in accumulated other comprehensive income (loss) in stockholder’s equity.
 
Subsequent Events
 
The Company has evaluated all transactions occurring between the end of its fiscal year, October 31, 2012, through the date of issuance of the consolidated financial statements for subsequent event disclosure consideration.
 
Recent Accounting Pronouncements

The Company does not expect that any recently issued accounting pronouncements will have a significant impact on the results of operations, financial position, or cash flows of the Company.
 
NOTE 3 – GOING CONCERN
 
As reflected in the accompanying consolidated financial statements, the Company has suffered recurring losses from operations. The Company has a net loss of $11,527,791, a working capital deficit of $1,205,609 and net cash used in operations of $2,144,599 for the year ended October 31, 2012; and an accumulated deficit of $16,171,696 at October 31, 2012.  In addition, the Company has not completed its efforts to establish a stable recurring source of revenues sufficient to cover its operating costs for the next twelve months. These factors raise substantial doubt regarding the Company’s ability to continue as a going concern.
 
The ability of the Company to continue its operations is dependent on the successful execution of management's plans, which include the expectation of raising debt or equity based capital, with some additional funding from other traditional financing sources, including term notes, until such time that funds provided by operations are sufficient to fund working capital requirements.  The Company may need to issue additional equity and incur additional liabilities with related parties to sustain the Company’s existence although no commitments for funding have been made and no assurance can be made that such commitments will be available.
 
The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.  These financial statements do not include any adjustments relating to the recovery of assets or the classification of liabilities that might be necessary should the Company be unable to continue as a going concern.
 
In response to these factors, the management intends to take on the following actions:
 
seek additional funding from private placement and public offerings,
seek additional funding from third party debt financings; and
continue the implementation of the business plan, which may include merging or acquiring with an operating entity.
 
NOTE 4 – ACQUISITIONS
 
Acquisition of Pringo, Inc.
 
On December 6, 2011, the Company completed a merger with Pringo, Inc. Pursuant to the Merger Agreement, each share of common stock of Pringo issued and outstanding immediately prior to the effective time, was converted into the right to receive a number of shares of common stock of the Company such that immediately after the Merger,  Pringo’s stockholders, and the holders of Pringo’s outstanding options and warrants, own fifty percent (50%) of the Company's then outstanding shares of common stock on a fully diluted basis (as if all of Pringo’s and the Company’s options and warrants were exercised), and the Company’s stockholders, and holders of the Company’s outstanding options and warrants, own fifty percent (50%) of its then outstanding shares of the Company's common stock on a fully diluted basis (as if all of Pringo’s and the Company’s options and warrants were exercised). These shares were valued at their grant date value of $14,726,772. At the closing of the Pringo Merger, Pringo’s stockholders immediately prior to the Pringo Merger were issued 29,453,544 shares of common stock of the Company. The Company determined that the Pringo options converted into MobileBits options as of the acquisition date should have been considered in determining the final purchase price. The fair value of these converted options at the acquisition date was approximately $4,018,000. The Company has also made adjustment to eliminate $242,000 in acquired software development costs after its initial allocation of purchase price. As a result, the originally recorded goodwill increased from $11,304,000 to $15,564,000; stock compensation expense included in general and administrative expense was reduced by approximately $4,018,000.
 
 
32

 
 
All shares of Pringo common stock outstanding immediately prior to the Pringo Merger are no longer outstanding and were automatically cancelled and retired, and each certificate previously representing any such shares now represents the right to receive a certificate representing the shares of the Company common stock into which such Pringo common stock was converted into the Pringo Merger.  All the issued and outstanding options to purchase common stock of Pringo prior to the Pringo Merger were vested and converted into options to purchase the Company’s common stock.
 
Pringo is a Delaware “C” Corporation headquartered in Los Angeles, California. Established in 2006, Pringo offers software products that combine multi-lingual enterprise-class portals, content management systems, social collaboration features, and user management tools in various open-source packages.
 
Under the acquisition method of accounting, the total estimated purchase price is allocated to Pringo’s tangible and intangible assets and liabilities based on their estimated fair values at the date of the completion of the acquisition (December 6, 2011).
 
The following table summarizes the final allocation of the purchase price:
 
Current assets
 
$
185,875
 
Property and equipment
   
17,140
 
Domain name
   
20,100
 
Intangible assets
   
3,780,000
 
Current liabilities
   
(631,963
)
Long-term liabilities
   
(191,000
)
Goodwill
   
15,564,369
 
Purchase price
 
$
18,744,521
 
 
Goodwill and intangible assets:
 
The purchase price and costs associated with the acquisition exceeded the net assets acquired by $19,344,369 on December 6, 2011, of which $3,780,000 was allocated to acquire technology and other intangible assets, such as customer relationships, and the remaining $15,564,369 was assigned to goodwill.
 
 
33

 
 
Acquisition of Aixum Tec AG
 
On September 28, 2012, the Company completed a share exchange with Aixum Tec AG, a Liechtenstein Company (“Aixum”), pursuant to a Stock Exchange Agreement (the “Stock Exchange Agreement”), dated May 21, 2012 (the “Stock Exchange”). As a result of the Stock Exchange, Aixum is a wholly-owned subsidiary of MobileBits.
 
Pursuant to the Stock Exchange Agreement, at the closing of the Stock Exchange each seller (a “seller”, and collectively, the “Sellers”) sold to the Company its shares of Aixum (the “Transferred Shares”). In consideration for the Transferred Shares, the Company issued to each Seller such seller’s pro rata portion of a number of shares of the Common Stock, par value $0.001 per share, of the Company, equal to (A) 6,666,667 minus (B) the sum of (i) the Liability Shares (as defined in the Stock Exchange Agreement), if any, plus (ii) the Cost Shares (as defined in the Stock Exchange Agreement), if any. On the Closing Date, MobileBits issued an aggregate of 5,803,061 of its Common Stock to the Sellers valued at $2,901,531.
 
Prior to the acquisition, the Company executed a promissory note between Aixum and MobileBits dated March 7, 2012 providing for MobileBits to lend up to 110,000 CHF (approximately $114,800) at 5% interest rate payable on September 13, 2012.  On June 19, 2012, the Company entered an amendment to increase the principal amount to 180,000 CHF (approximately $183,929). As of October 31, 2012, 170,000 CHF (approximately $181,991) had been advanced to Aixum by MobileBits. These amounts have been eliminated in consolidation.
 
 
34

 
 
The following table summarizes the preliminary allocation of the purchase price:
 
Current assets
 
$
65,000
 
Property and equipment
   
9,000
 
Intangible assets
   
3,110,000
 
Current liabilities
   
(514,000
)
Goodwill
   
543,000
 
Purchase price
 
$
3,213,000
 
 
Assets acquired and liabilities assumed are recognized based on an estimate of their fair value as of the acquisition date. The estimated fair values were determined based on management’s best estimates at the time of this filing. Estimates and assumptions are subject to change upon management’s review of the final amounts. Any deferred taxes or deferred tax liabilities will be recognized upon the completion of these valuations, if applicable. This final evaluation of net assets acquired is expected to be completed as soon as a final accounting is performed but no later than one year from the acquisition date. Any future changes in the value of the net assets acquired will be offset by a corresponding change in goodwill.
 
Goodwill and intangible assets:
 
The purchase price and costs associated with the acquisition in excess of the net liabilities assumed was $3,653,000 on September 28, 2012, of which $3,110,000 was allocated to acquire technology and other intangible assets such as customer relationships and the remaining $543,000 was assigned to goodwill.
 
Unaudited Pro Forma Results of Operations
 
The following table reflects the unaudited consolidated pro forma results of operations of the Company as if the Pringo and Aixum acquisition had occurred as of November 1, 2011 and 2010.
   
For the Year Ended
 
   
October 31,
 
   
2012
   
2011
 
Revenues
 
$
1,039,000
   
$
1,068,000
 
Net loss
   
(13,735,000
   
(5,970,000
 
NOTE 5 – PROPERTY AND EQUIPMENT
 
The following is a summary of property and equipment the Company had at October 31, 2012 and 2011:
 
   
Estimated
   
October 31,
   
October 31,
 
   
Useful Lives
   
2012
   
2011
 
Furniture and fixtures
   
5
   
$
8,249
   
$
-
 
Equipment
   
5
     
34,064
     
-
 
Website and database
   
3
     
26,602
     
19,079
 
Subtotal
           
68,915
     
19,079
 
Less:  accumulated depreciation
           
(28,157
   
(8,405
)
Property and equipment, net
         
$
40,758
   
$
10,674
 
 
For the years ended October 31, 2012 and 2011, the Company recognized depreciation expense of $20,334 and $4,484, respectively.
 
NOTE 6 – SOFTWARE DEVELOPMENT COSTS
 
The following is a summary of the Company’s software development costs at October 31, 2012 and 2011:
 
   
October 31,
   
October 31,
 
   
2012
   
2011
 
Software development costs incurred
  $
208,107
    $
-
 
Less: accumulated amortization
   
(48,374
)
   
-
 
Software development costs, net
 
$
159,733
   
$
-
 
 
For the years ended October 31, 2012 and 2011, total amortization expense was $48,374 and $0, respectively.
 
 
35

 
 
NOTE 7 – INTANGIBLE ASSETS
 
The following is a summary of the Company’s intangible assets at October 31, 2012 and 2011:
 
   
Estimated
Useful Lives
   
October 31, 2012
   
October 31, 2011
 
Domain name
   
Indefinite
   
$
20,100
   
$
-
 
Developed technology – software
   
3
     
3,780,000
     
-
 
Customer relationships
   
5
     
1,700,000
     
-
 
Trade name
   
10
     
1,410,000
     
-
 
Subtotal
           
6,910,100
     
-
 
Less:  accumulated amortization
           
(889,459
)
   
-
 
Intangible assets, net
         
$
6,020,641
   
$
-
 
 
For the years ended October 31, 2012 and 2011, the Company recognized amortization expense of $889,459 and $0, respectively.
 
NOTE 8 – NOTES PAYABLE – RELATED PARTY
 
The Company assumed a related party promissory note in the amount of $110,000 in the Pringo Merger, accruing interest at 10% per annum. On February 1, 2012, the note was extended through June 30, 2012 with the full balance of the $110,000 to be repaid by June 30, 2012.  The balance on the note as of October 31, 2012 was $53,000. The parties are in the process of negotiating new payment terms.
 
In addition, on December 22, 2011 the Company converted an $81,000 related party note payable and accrued interest of $23,288 by issuing 610,319 shares of common stock valued at $305,160. The value in excess of the principal in the amount of $200,872 was recorded as additional interest expense. . The Company is currently contesting the original terms of the common stock conversion.
 
NOTE 9 – RELATED PARTY TRANSACTIONS
 
As of October 31, 2012, the Company had outstanding payables to related parties of the Company in the amount of $630,878. $227,154 was owed to The Abai Group, Inc. for the services performed and $110,173 for accrued severance benefits; $164,380 was owed to Walter Kostiuk primarily for commissions on sale of the Company’s common stock and unpaid salary and $129,171 was owed to Andrew Marshall for unpaid salary and expenses. During the year ended October 31, 2012, the Company paid Walter Kostiuk $20,000 primarily related to salary owed.
 
As of October 31, 2011, the Company had amounts payable to Mr. Kostiuk of $192,881.

As of December 2, 2011, the Company executed a new employment agreement with Walter Kostiuk. This new agreement commenced on December 7, 2011 and continues through December 31, 2014. As of December 31, 2014 and on each anniversary of that date (the “Renewal Date’), this Agreement shall automatically be extended for an additional one year term, unless either party gives the other written notice of non-renewal at least 60 days prior to any such Renewal Date. The annual starting salary is $210,000 increasing as follows:
 
To $260,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $3,000,000 since June 24, 2011 at a per share price of no less than $0.51.

To $310,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $6,000,000 since June 24, 2011 at a per share price of no less than $0.51.
 
To $400,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $10,000,000 since June 24, 2011 at a per share price of no less than $0.51.
 
Annual salary increases by a minimum of 5% annually.
 
During the employment term, Mr. Kostiuk shall be eligible to participate in the Company’s bonus and other incentive compensation plans and programs (if any) for the Company’s executives at a level commensurate with this position. Such bonuses shall be determined by the Compensation Committee as formed by the Board of Directors of the Company.
 
Additionally, upon approval of the Board of Directors of the Company by unanimous written consent or at a duly called board meeting (“Board Approval”), Mr. Kostiuk shall receive a cash bonus of $25,000 for each quarter that the Company maintains a Market Capitalization (as defined below) of over $50 million for more than 60 days within the quarter and/or the quarterly revenue quotas (as established by the Board of Directors of the Company) are exceeded by 25% or more. This amount will increase to $50,000 per quarter should the Company’s Market Capitalization increase to $100 million and/or the quarterly revenue quotas are exceeded by 50% or more; and to $75,000 per quarter should the Market Capitalization reach $250 million and/or the quarterly revenue quotas are exceeded by 75% or more; and to $100,000 per quarter should the Market Capitalization reach $500 million and/or the quarterly revenue quotas are exceeded by 100% or more. Market Capitalization shall mean the aggregate worldwide market value of Company’s common stock, calculated by multiplying the closing stock price as listed on the OTC Markets or other stock exchange (such as NASDAQ or NYSE) times the number of issued and outstanding shares.
 
 
36

 
 
On December 2, 2011, the Company issued to Mr. Kostiuk an option to purchase 3,000,000 shares of the Company’s common stock at an exercise price equal to 100% of the fair market value of the Company’s common stock on such date. Such options shall vest upon the earlier to occur of the closing of an M&A Transaction (as defined below) or an initial public offering of the Company’s common stock on a major US or international stock exchange, in each case that values the Company at $100,000,000 or more (the “Transaction Value”). If the Transaction Value is $100,000,000 or more, but less than $250,000,000, the option shall vest as to 1,000,000 shares and shall immediately lapse as to the remaining 2,000,000 shares; if the Transaction Value is $250,000,000 or more, but less than $500,000,000, the option shall vest as to 2,000,000 shares and shall immediately lapse as to the remaining 1,000,000 shares; if the Transaction Value is $500,000,000 or more, the option shall vest as to all 3,000,000 shares.
 
On December 2, 2011, Mr. Kostiuk was also granted options, with a term of seven years and an exercise price of the fair market value of the shares on the commencement date, to purchase 6,750,000 shares of common stock of the Company that will vest over a period of 36 months, 187,500 shares per month.
 
Mr. Kostiuk is entitled to an automobile benefit starting 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $10,000,000 since June 24, 2011. At that time, Mr. Kostiuk will receive up to $1,000 automobile benefit per month.
 
During the employment term, the Mr. Kostiuk is eligible to participate in the Company’s bonus and other incentive compensation plans and programs (if any) for the Company’s executives at a level commensurate with this position.  Such bonuses shall be determined by the Compensation Committee as formed by the Board of Directors of the Company.
 
The Company has expensed $192,500 in wages and $1,500 in automobile expense in connection with Mr. Kostiuk’s employment agreement for the year ended October 31, 2012.

In connection with the Pringo Merger, 3,000,000 shares owned by Walter Kostiuk were cancelled after the issuance of 29,453,544 shares issued to Pringo, Inc. shareholders.
 
Previously, the Company converted Mr. Kostiuk’s contractor agreement to an employment agreement on May 1, 2010. Under the previous agreement, the agreement which commenced on May 1, 2010 and continued through April 30, 2015; provided, however, that beginning on March 1, 2015 and on each March 1 of every term (each a “5 Year Renewal Date”) thereafter, a 5 year term of this agreement shall automatically be extended for one additional 5 year term, unless either party gives the other written notice of non-renewal at least 90 days prior to any such renewal date. Kostiuk will have an annual base salary of $240,000, in the event the net profits are less than $375,000; $340,000 in the event the net profits are less than $750,000 and more than $375,000 per quarter; $450,000 in the event the net profits are less than $1,200,000 and more than $750,000 per quarter; $650,000 in the event the net profits are less than $2,500,000 and more than $1,200,000 per quarter; and $700,000 plus eight (8%) of the annual net profits, from all sources, before depreciation, amortization and taxes greater than $10,000,000 to be paid within thirty days of receipt of the audited financial statements.
 
Mr. Kostiuk also participates in the Company’s bonus and other incentive compensation plans and programs, Milestone and Achievement Compensation Plans, receives an automobile allowance in the amount of $1,500 per month and was issued stock options, effective as of May 1, 2010, that consist of the right to purchase 1,000,000 shares of the Company’s common stock. The right to purchase such stock is nontransferable and shall vest in equal thirds on each one year anniversary of the grant date over a three year period commencing on the May 1, 2010.The options shall have a term of ten years and the exercise price of the options is $1.00 per common share. The options had a fair value of $989,376, of which $329,792 and $329,792 was expensed during the years ended October 31, 2012 and 2011, respectively. The remaining unamortized balance of $164,896 will be expensed over the next 6 months.
 
Under the employment agreement with the Company, Mr. Kostiuk is entitled to compensation of 10% of all funds raised. The Company incurred offering costs in the amount of $357,528 payable to Mr. Kostiuk for the year ended October 31, 2011 and recorded the offering costs as a reduction to additional paid-in capital. As of October 31, 2011, $163,849 of the $357,528 remained unpaid and recorded as accounts payable and accrued expenses – related parties. Total cash payments for offering costs during the year ended October 31, 2011 were $233,779 of which $40,100 was for offering costs accrued as of October 31, 2010 and the remaining $193,679 was for offering costs incurred during the year ended October 31, 2011. The costs are calculated as commissions for 10% of all funds raised via stock sales for the year ended October 31, 2011.
 
The Company has expensed $240,000 in wages and $18,000 in automobile expense in connection with Mr. Kostiuk’s employment agreement for the year ended October 31, 2011.
 
 
37

 
 
On April 1, 2009, the Company entered into a marketing and consulting agreement with Andrea Kostiuk (“Ms. Kostiuk”).  The agreement is renewable annually and was renewed on April 1, 2010.  Under the terms of the agreement, Ms. Kostiuk will be paid $7,000 per month and is entitled to receive an annual bonus of $36,000 for meeting corporate objectives as determined by the Company.
 
As of May 1, 2011, the Company converted its consulting agreement with Ms. Kostiuk to an employment agreement. In conjunction with the agreement, Ms. Kostiuk was issued options that consist of the right to purchase 250,000 shares of the Company’s common stock. The right to purchase such stock is nontransferable and vests in equal thirds on each one year anniversary of the grant date over a three year period commencing on the May 1, 2011. The options shall have a term of 10 years and the exercise price of the options is $0.51 per common share. The options had a fair value of $254,601, of which $42,434 and $14,145 was expensed during the year ended October 31, 2011 and 2012, respectively. The option was valued using the Black-Scholes option-pricing model and the following parameters: (1) 3.31% risk-free discount rate, (2) expected volatility of 190.11%, (3) $0 expected dividends, (4) an expected term of 10 years based on term of the option, and (5) a stock price on the measurement date of $1.02.
 
 
38

 
 
On June 14, 2011, the Company issued options that consist of the right to purchase 250,000 shares of the Company’s common stock to Ms. Kostiuk for her services to the Company.  The right to purchase such stock is nontransferable and vests in equal thirds with the first third vested on June 14, 2011, the second third on November 1, 2011, and the third on November 1, 2012.  The options shall have a term of 5.39 years and the exercise price of the options is $0.51 per common share.  The options had a fair value of $242,942, of which $66,257 and $95,704 was expensed during the year ended October 31, 2011 and 2012, respectively.  The option was valued using the Black-Scholes option-pricing model and the following parameters: (1) 1.70% risk-free discount rate, (2) expected volatility of 215.68%, (3) $0 expected dividends, (4) an expected term of 5.39 years based on term of the option, and (5) a stock price on the measurement date of $0.98.

As of October 31, 2012 and 2011, the Company had a payable in the amount of $0 and $5,000, respectively, due to Ms. Kostiuk.
 
Ms. Kostiuk resigned in February 2012 and subsequently forfeited the stock option grants.
 
NOTE 10 – COMMITMENTS AND CONTINGENCIES
 
As the result of the Pringo Merger, the Company moved its principal office to 11835 W. Olympic Boulevard, Suite 855 Los Angeles, California. The rent for this location was $3,128 per month through February 2012. After March 2012, the rent increased to $3,378 per month. The lease expires as of March 31, 2013.
 
The Company is also maintaining an office in Sarasota, Florida located at 5901 N. Honere Ave.  The rent for three months was $1,175 per month for the period January 1, 2011 through March 31, 2011. On April 1, 2011, the Company expanded its space and renewed its lease for a twelve-month period for $1,192 per month. On March 1, 2012, the Company entered into a twelve-month lease for $3,875 per month.
 
As a result of the Aixum share exchange, the Company maintains office at Landstrasse 123, 9495 Triesen, Liechtenstein. In June of 2010, Aixum signed a new three year lease agreement with its landlord with rent of $2,319 per month for the first 12 months, $2,967 per month for the second 12 months, and $3,566 per month for the last 12 months of the lease.
 
Birlasoft, Inc., v. Pringo Networks LLC
 
On or about September 21, 2009, Birlasoft, Inc. filed a civil action in Superior Court of New Jersey, Middlesex County seeking damages in relation to Pringo Networks, LLC’s, the Company’s predecessor, alleged breach of contract.  The claims asserted by Birlasoft, Inc. were disputed and after an initial attempt to settle the case, the Company did not respond to the lawsuit, which resulted in a default judgment in the amount of approximately $59,000 in 2010.  On March 21, 2012, the lawsuit was settled in the amount of $22,000 for all amounts due including the previously accrued judgment of $59,000 and accounts payable of $44,817 resulting in a gain of $81,817. The $22,000 is to be paid with an initial amount of $4,000 being paid within five (5) days after the execution of the settlement and $2,000 payments on the first business day of each month, for nine (9) months, starting on April 1, 2012.  The outstanding balance on the settlement was $2,000 as of October 31, 2012 and this amount was accrued by the Company.
 
Majid Abai v. MobileBits
 
Majid Abai, the former CEO of MobileBits Holdings Corporation, MobileBits Corporation and Pringo, Inc. (collectively the “MobileBits Companies”), entered into a written agreement which Mr. Abai alleges requires the MobileBits Companies to pay him severance compensation, reimburse certain of his expenses and furnish other consideration totaling $141,199 which includes $7,450 the Company is contesting. On or about October 3, 2012 Mr. Abai filed action against the MobileBits Companies in the Superior Court of the State of California, West District, alleging that the MobileBits companies breached this agreement.  Mr. Abai seeks damages and/or restitution.  As of October 31, 2012, $23,577 has been paid against the amounts owed and $110,072 was unpaid and accrued. The Company is currently negotiating with Mr. Abai to resolve this issue.
 
 
39

 
 
NOTE 11 – INCOME TAXES
 
Reconciliation between actual tax expense (benefit) and income taxes computed by applying the U.S. federal income tax rate and state income tax rate to income from continuing operations before income taxes are as follows:
 
   
October 31, 2012
   
October 31, 2011
 
Computed at U.S. Statutory Rates (34%)
 
$
  (3,919,449
 
$
(447,855
)
Permanent differences
   
  2,761,579
     
295,045
 
Temporary differences
   
87,552
     
-
 
Changes in valuation allowance
   
  1,070,318
     
152,810
 
Total
 
$
-
   
$
-
 
 
Tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred liabilities are presented below:
 
   
October 31, 2012
   
October 31, 2011
 
Deferred tax assets
 
$
  1,937,270
   
$
866,952
 
Less: valuation allowance
   
  (1,937,270
)
   
(866,952
)
Net deferred tax assets
 
$
-
   
$
-
 
 
At October 31, 2012, the Company had a net operating loss carry-forwards for federal and state income tax purposes of approximately $5,697,854 which will begin to expire, if unused, beginning in 2029. The valuation allowance increased approximately $1,070,318 and $152,810 for the years ended October 31, 2012 and 2011, respectively.
 
The above estimates are based upon management's decisions concerning certain elections which could change the relationship between net income and taxable income. Management decisions are made annually and could cause the estimates to vary significantly.
 
NOTE 12 – STOCKHOLDERS’ EQUITY
 
During the year ended October 31, 2011, the Company received net proceeds of $3,217,760 from various investors for the sale of 7,150,575 shares of its common stock. The Company issued 342,000 shares of common stock from stock payable valued at $171,000 for funds that were received in the year ended October 31, 2010.  In accordance with Mr. Kostiuk’s employment agreement, the Company incurred $357,528 of offering costs due to Mr. Kostiuk for 10% of all funds raised via stock sales from November 1, 2010 through October 31, 2011. The $357,528 was recorded as offering costs and as a reduction to additional paid in capital. As of October 31, 2011 and 2012, there was a balance due of $163,849 and $143,849, respectively, payable to Mr. Kostiuk for commissions earned.
 
On December 6, 2011, the Company issued 29,453,544 shares of common stock valued at $0.50 per share to Pringo shareholders in connection with the Pringo Merger. In connection with the Pringo Merger, Walter Kostiuk, returned 3,000,000 shares for cancellation.
 
On December 22, 2011, the Company issued 610,319 shares of common stock for a note payable in the amount of $81,000.  The value of the shares in excess of the principal $200,872 was recorded as interest expense.
 
In March 2012, the Company issued 494,627 shares of common stock to a vendor in payment of a $93,979 accounts payable.
 
On September 28, 2012, the Company issued 5,803,061 shares of common stock valued at $0.50 per share to Aixum shareholders in connection with the Aixum share exchange.
 
During the year ended October 31, 2012, the Company received net proceeds of $1,506,511 from the sale of 3,013,021 shares of its common stock.  As of October 31, 2012, 2,769,021 shares of the stock had been issued and 244,000 shares have not been issued.  The $122,000 in funds received for the stock not issued has been recorded as a stock payable on the balance sheet as of October 31, 2012.
 
 
40

 
 
NOTE 13 – STOCK OPTION AND WARRANT ACTIVITIES
 
Stock Option Activities
 
From time to time, the Company issues options to its employees for their services.
 
In fiscal year 2012, the Company issued 8,220,470 options with a fair value of $4,094,363 to Pringo employees in connection with the Pringo Merger. All Pringo’s options were fully vested on the date of the Pringo Merger. Also in fiscal year 2012, the Company issued 2,650,000 options with a fair value of $1,318,132 to current and new MobileBits employees, 28,350,000 options with a fair value of $14,104,526 to officers, and 100,000 options with a fair value of $49,756 to an employee who left the Company during fiscal year 2012.  

The options granted in the fiscal year ended October 31, 2012 were valued using the Black-Scholes option-pricing model and the following parameters: (1) 0.866% to 2.80% risk-free discount rate, (2) expected volatility of 198.59% to 213.09%, (3) $0 expected dividends, and (4) an expected term of 5 to 15 years for each grant based on term of option.

 In fiscal year 2011, the Company issued 1,775,000 options with a fair value of $3,901,534 to its employees.

The options granted in the fiscal year ended October 31, 2011 were valued using the Black-Scholes option-pricing model and the following parameters: (1) 1.40% to 3.31% risk-free discount rate, (2) expected volatility of 190.11% to 215.68%, (3) $0 expected dividends, and (4) an expected term of 5 to 10 years for each grant based on term of option.

Warrant Activities
 
On August 21 2012, the Company issued 300,000 warrants with a fair value of $145,818 to a business partner who resells the Company’s product in Russia.  The warrants were valued using the Black-Scholes option-pricing model and the following parameters: (1) 0.80% risk-free discount rate, (2) expected volatility of 207.63%, (3) $0 expected dividends, and (4) an expected term of 5 years based on term of warrant.
 
On June 28, 2011, the Company issued 420,681 warrants with a fair value of $421,279 to an advisor.  The warrants were valued using the Black-Scholes option-pricing model and the following parameters: (1) 1.62% risk-free discount rate, (2) expected volatility of 204.53%, (3) $0 expected dividends, and (4) an expected term of 5 years based on term of warrant.
 
The following is a summary of stock option and warrant activities for the two years ended October 31, 2012:
 
   
Units
   
Weighted Average Exercise Price
   
Weighted Average Remaining Contractual Term
(in years)
   
Aggregate
Intrinsic Value
 
Outstanding, October 31, 2010
   
1,416,667
   
$
0.85
   
$
8.21
     
1,979,167
 
Granted
   
2,195,681
     
1.71
     
-
     
-
 
Exercised
   
-
     
-
     
-
     
-
 
Forfeited
   
(208,333
   
0.50
     
-
     
-
 
Expired
   
  -
     
-
     
-
     
-
 
Outstanding, October 31, 2011
   
3,404,015
     
1.43
     
6.75
     
8,751,380
 
Granted
   
39,620,470
     
0.46
     
-
     
-
 
Exercised
   
(494,627)
     
0.19
     
-
     
-
 
Forfeited
   
(17,600,383
   
0.39
     
-
     
-
 
Expired
   
-
     
-
     
-
     
-
 
Outstanding October 31, 2012
   
24,929,475
     
0.45
     
6.12
     
12,647,130
 
Exercisable, October 31, 2012
   
10,762,808
     
0.43
     
  -
     
  -
 
 
The Company recorded option and warrant expense of $8,108,860 and $862,633 for the options and warrants vested during the years ended October 31, 2012 and 2011, respectively.
 
 
41

 
 
The following is a summary of outstanding stock options and warrants at October 31, 2012:
 
 
Number of Common
Stock Equivalents Options/Warrants
 
 Expiration Date
   
Remaining Contracted
Life (Years)
     
Exercise Price
     
Weighted Average
Remaining
Contracted Life
 (Years)
 
 
208,335
 
01/21/2015
   
2.22
   
$
0.50
     
0.0186
 
 
420,681
 
06/27/2016
   
3.66
   
$
0.75
     
0.0617
 
 
62,499
 
10/31/2016
   
4.00
   
$
0.50
     
0.0100
 
 
250,000
 
11/01/2016
   
4.01
   
$
0.51
     
0.0402
 
 
300,000
 
04/17/2017
   
4.46
   
$
0.51
     
0.0537
 
 
300,000
 
08/21/2017
   
4.81
   
$
1.00
     
0.0579
 
 
3,250,170
 
05/31/2018
   
5.58
   
$
0.19
     
0.7280
 
 
1,000,000
 
08/15/2018
   
5.79
   
$
0.51
     
0.2323
 
 
25,000
 
09/05/2018
   
5.85
   
$
0.51
     
0.0059
 
 
187,790
 
09/20/2018
   
5.89
   
$
0.19
     
0.0444
 
 
250,000
 
10/31/2018
   
6.00
   
$
0.51
     
0.0602
 
 
100,000
 
11/13/2018
   
6.04
   
$
0.51
     
0.0242
 
 
11,750,000
 
12/01/2018
   
6.09
   
$
0.50
     
2.8692
 
 
1,000,000
 
12/05/2018
   
6.10
   
$
0.51
     
0.2446
 
 
125,000
 
01/01/2019
   
6.17
   
$
0.51
     
0.0310
 
 
50,000
 
02/12/2019
   
6.29
   
$
0.51
     
0.0126
 
 
3,000,000
 
04/30/2019
   
6.50
   
$
0.51
     
0.7820
 
 
25,000
 
07/01/2019
   
6.67
   
$
0.51
     
0.0067
 
 
75,000
 
08/31/2019
   
6.84
   
$
0.51
     
0.0206
 
 
1,250,000
 
09/30/2019
   
6.92
   
$
0.51
     
0.3469
 
 
1,000,000
 
04/30/2020
   
7.50
   
$
1.00
     
0.3009
 
 
300,000
 
12/05/2026
   
14.10
   
$
0.51
     
0.1697
 
 
24,929,475
                       
6.1213
 
 
All options and warrants issued and outstanding are being amortized over their respective vesting periods. The unrecognized compensation expense at October 31, 2012 and 2011 was $5,762,442 and $4,235,866, respectively.
 
NOTE 14 – SUBSEQUENT EVENTS
 
Sales of Common Stock
 
During the period from November 1, 2012 to January 31, 2013, the Company sold 1,554,000 shares of common stock for total cash proceeds of $777,000. During the period from November 1, 2012 to January 31, 2013, the Company issued 244,000 common shares for cash proceeds of $122,000 received in the prior period. The $122,000 of cash proceeds were included in stock payable as of October 31, 2012.
 
Exclusive Referral Agreement
 
On December 4, 2012, MobileBits signed a 10 year Exclusive Referral Agreement (“Referral Agreement”) with MRL Trade S.r.l. (“MRL”). The Referral Agreement provides MRL the exclusive right to receive 50% of the gross revenues generated from the SAMY software in the territory of Italy.  MobileBits is responsible for the setup and development of the SAMY mobile application, merchant web-application to support the Italian market, including language conversion, training, documentation, marketing materials, SAMY website and the sales/support teams.
 
Share Purchase Agreement
 
On December 4, 2012, MRL signed a Share Purchase Agreement (“Agreement”) to purchase 2,200,000 shares of MobileBits common stock at $0.50 per share for a total investment of $1,100,000.  The initial payment of $550,000 is to be made within 10 days from receipt of the signed Agreement which was December 24, 2012 and the remaining $550,000 is to be made within 60 days of the initial payment.  As of January 31, 2013, $550,000 has been received.
 
 
42

 
 
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.
 
None.

CONTROLS AND PROCEDURES.
 
Disclosure controls and procedures.
 
Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s principal executive officer and principal financial officer, of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s principal executive officer  and principal financial officer concluded that the Company’s disclosure controls and procedures are not effective to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s principal executive officer  and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.
 
Management's Annual Report on Internal Control Over Financial Reporting.
 
The management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting for the Company.  Our internal control system was designed to, in general, provide reasonable assurance to the Company’s management and board regarding the preparation and fair presentation of published financial statements, but because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
 
Our management assessed the effectiveness of the Company’s internal control over financial reporting as of October 31, 2012.  The framework used by management in making that assessment was the criteria set forth in the document entitled “ Internal Control – Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on that assessment, our chief executive officer and chief financial officer have determined and concluded that, as of October 31, 2012, the Company’s internal control over financial reporting was not effective.

Management’s assessment identified several material weaknesses in our internal control over financial reporting. These material weaknesses include lack of segregation of duties and a lack of adequate documentation of our system of internal control.
 
To address these weaknesses, management hired a full time Chief Financial Officer who is familiar with the Public Company reporting rules and has established an Audit Committee. Due to the Company’s small number of employees the lack of segregation of duties continues to exist.  The Company during 2012 has begun the process of documenting the system of internal control.

This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management's report in this annual report.
 
Changes in internal control over financial reporting.
 
There were no changes that occurred during the fourth quarter of the fiscal year covered by this Annual Report on Form 10-K that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

OTHER INFORMATION
 
None
 
 
43

 
 
PART III

DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE.
 
Each director of our Company serves for a term of one year or until the successor is elected at the Company’s annual shareholders’ meeting and is qualified, subject to removal by the Company’s shareholders.  Each officer serves, at the pleasure of the board of directors, for a term of one year and until the successor is elected at the annual meeting of the board of directors and is qualified.
 
Set forth below is the name, age and present principal occupation or employment, and material occupations, positions, offices or employments for the past five years of our directors and executive officers.
 
Name
 
Age
 
Position
 
Director Since
Majid Abai
 
47
 
Former Chief Executive Officer, Director
 
December 2011
Walter Kostiuk
 
46
 
President, Chief Strategy Officer,  Director (Chairman)
 
March  2009
Andrew Marshall
 
50
 
Chief Operating Officer
   
James Burk
 
60
 
Chief Financial Officer
   
Matthew Mountain
 
39
 
Director
 
December 2011
Ian Lambert 
 
67
 
Director
 
December 2011
Greg Goldberg
 
50
 
Director
 
April 2012
Glenda Glover
 
50
 
Director
 
April 2012
  
Majid Abai
 
Majid Abai has been our Chief Executive Officer and Director since December 2011 and resigned on August 1, 2012.  From January 2008 to December 2011, Mr. Abai was the Chief Executive Officer of Pringo, Inc., where he was instrumental in expansion of the company’s product line, revenues and client base. From August 2007 to December 2007, Mr. Abai was the Chief Executive officer of The Abai Group, a management and technical consulting firm in Los Angeles, CA.  From November 1995 to August 2006, Mr. Abai was the founder and Chief Executive Officer of Seena Technologies Corporation, an organization focused on Data and Knowledge Management and Enterprise Architecture.
 
Qualifications: For the past two decades, Mr. Abai has founded, led, merged and spearheaded structural reform to enhance the profitability and competiveness of technology-based organizations which have catered to Fortune 2000 organizations, small to Medium-sized enterprises, and government offices. Prior to taking the lead role at MobileBits, Majid was the CEO of Pringo Inc.
 
 
44

 
 
Walter Kostiuk
 
Mr. Kostiuk has been our President, Chief Strategy Officer and Chairman of the Board of Director since December 2011.  From January 2010 to November 2011, Mr. Kostiuk served as our Chief Executive Officer and sole Director. From March 2009 to January 2010, Mr. Kostiuk served as Chief Executive Officer and sole Director of MobileBits Corporation, our wholly-owned subsidiary.  From 2007 to 2008, Mr. Kostiuk held an executive leadership role at Expert System SpA, where he was directly responsible for the mobile enterprise search strategy and business.  From 2005 to 2007, Mr. Kostiuk was the Vice President of Global Business Development at AskMeNow, a provider of a human-based mobile question & answer search solutions. From 1999 to 2005 Mr. Kostiuk held an senior leadership position at Research In Motion, makers of the BlackBerry smartphones.
 
Qualifications: Mr. Kostiuk brings 17 years of experience in the wireless, web and mobile applications industries; participating in both high growth and early-stage technology companies. He has founded both venture capital & investment banker backed companies as well as participated in very high growth mobile technology companies.
 
Andrew Marshall
 
Andrew Marshall has been Chief Operating Officer since September 2012. Mr. Marshall has 20 years’ experience spanning corporate operations and project management in the IT industry. Mr. Marshall was the CEO of Aixum Tec AG overseeing all aspects of corporate and business development, research and development, investor relations and international growth strategies since October 2009. Mr. Marshall‘s responsibilities also included the successful deployment of “SAMY4ME“, a leading mobile loyalty and voucher network currently ranked the most used consumer mobile shopping and loyalty application for the Apple iPhone in Switzerland and Liechtenstein
 
Prior to 2009 Andrew held senior roles at Examino AG, ConVision AG and Construction Data Group where he was responsible for IT projects, services and business process management projects for customers such as Credit Suisse, Swisscom Telecommunications, Roche Pharmaceuticals and Hewlett Packard IPG. Mr. Marshall holds a MBA from the University of Fribourg in Switzerland.
 
James Burk
 
James Burk has been Chief Financial Officer since May 2012. Mr. Burk has held high-level finance positions within various public and private organizations and industries for the past 33 years. Most recently, Mr. Burk served as Chief Financial Officer of Nero AG, a global consumer software company, from May 2010 through March 2012. He was responsible for the finance, accounting, legal, treasury, planning and forecasting functions. Prior to that, Mr. Burk served as Chief Financial Officer for Youbet.com, an online gaming company, from July 2007 through March 31, 2009, where he was responsible for finance, accounting, treasury, planning and forecasting, human resources and facilities as well as compliance with financial reporting requirements of the Securities and Exchange Commission (the “SEC”). Prior to joining Youbet, Mr. Burk served as Chief Financial Officer of Palace Entertainment Holdings, Inc., an operator of water parks and family entertainment centers, where he managed finance, treasury, information systems, business development analysis, planning and forecasting, as well as compliance with financial reporting requirements of the SEC.
 
He is a Certified Public Accountant (currently inactive). Mr. Burk started he career at PricewaterhouseCoopers and earned his degree in Business Administration from the University of Southern California.
 
Qualifications:  Mr. Burk brings extensive experience as a CFO with both public and private companies as well as a recently working for software and internet companies.
 
Ian Lambert
 
Mr. Lambert has been our director and a member of the audit committee since December 2011.  Mr. Lambert's broad exposure to a wide range of business activities includes experience in oil & gas development, marketing, manufacturing, data processing operations and software development, and precious metals and mineral exploration and development. His current and recent positions include: CEO/President/Director, Trade Winds Ventures Inc., (mineral exploration) April 1990 to December 2011; Director, North Sea Energy Inc., (oil and gas production), Sept. 2007 to present; Director, Sunorca Development Corp. (energy, oil & gas projects) December, 2000 to present; Director, Strategic Mining Corp., (mineral exploration) March 2010 to December 2012; Advisory Board/Director, MobileBits Corp. (wireless mobile technology) November, 2009 to present. Prior to becoming an Officer and Director of public companies, he served several years each as Manager, Systems Consulting for Deloitte Haskins & Sells Associates, Manager Systems Development for Cominco Ltd. and MacMillan Bloedel Ltd., and Systems Analyst, Mobil Oil Canada.
 
 
45

 
 
Qualifications:  Mr. Lambert has over forty years of experience in the management and financing of public companies and had over twenty one years with Trade Winds Ventures Inc. (TWD).  He holds a Bachelor of Commerce degree in quantitative analysis and computer science from the University of Saskatchewan. His strengths are in the areas of corporate structuring and strategic planning, regulatory compliance with both the SEC and Canadian regulatory authorities, public financing arrangements and investor and institutional marketing activities. He recently led a transaction to sell Trade Winds Ventures to Detour Gold Corporation, valued at $84 million.  Trade Winds Ventures is a TSX Venture Top 50 Company.  He is an active Director and Chair of the Audit Committee for North Sea Energy Inc. (NUK), a publicly traded North Sea oil producer.
 
Matthew Mountain
 
Dr. Matthew Mountain has been a member of the board since December 2011. Dr. Mountain is a graduate of the National University of Health Sciences where he received a B.S. degree in Human Biology and a Doctor of Chiropractic. Since 2001, Dr. Mountain served as owner, operator and Clinical Director of Mountain Medical Center in Florida.  Mountain Medical Center specializes in vascular surgery, diagnostic imaging, interventional pain management and gastroenterology.
 
Qualifications:  Dr. Mountain founded and leads an early incubator fund organized with a mandate to enable Florida technology companies with seed funding to grow their business. His investment group provided seed funding for MobileBits in 2009.
 
Greg Goldberg
 
Greg Goldberg has been a member of the board since April 2012. Mr. Goldberg has been an officer and member of PCPM GP, LLC and a manager and member of Professional Traders Management, LLC since 2003. Mr. Goldberg was a Principal at Ocean View Capital LLC where he managed a long/short equity fund from 1998 to 2003. From 1994 to 1998, Mr. Goldberg was a Managing Director at Prudential Investments where he was the lead portfolio manager for growth equity products, including mutual funds, variable annuities and general accounts totaling two billion US dollar. Mr. Goldberg received his Bachelor of Science degree in Business Administration and Marketing/Finance from Marist College in 1984.
 
Qualifications:  Mr. Goldberg’s has 20 years of experience in financial industry qualifies him to serve as a member of the Board and would bring contributions to the Company’s financial management function.
 
Glenda Glover
 
Glenda Glover has been a member of the board and chair of the audit committee since April 2012. Dr. Glover became President of Tennessee State University in Nashville, Tennessee on January 2, 2013. Prior to that, she served as the Dean of the College of Business at Jackson State University in Jackson, Mississippi.  She has been  on the board of directors of First Guaranty Bancshares since 2011 and has served as the chair of the audit committee. She has served as the Chairman of the Board of Commissioners of the Jackson (Mississippi) Airport Authority since 2002. She is regarded as one of the nation's experts on corporate governance. She is a highly sought motivational speaker and political strategist. Dr. Glover is a Certified Public Accountant. She received her Bachelor of Science degree from Tennessee State University, her Master of Business Administration from Clark Atlanta University, and her Doctor of Philosophy from George Washington University. Dr. Glover also completed the Doctor of Jurisprudence at Georgetown University, and is member of the Maryland bar.
 
Qualifications:  Dr. Glover’s extensive qualifications as a Certified Public Accountant, an attorney, a high-level finance administrator and educator qualify her to serve as a member of the Board and would bring improvement to the Company’s corporate governance.
 
 
46

 
 
Code of Ethics
 
The Company adopted a Code of Ethics policy in December 2012.
 
Audit Committee Financial Expert
 
The Board of Directors has established an audit committee and has an audit committee financial expert.   
 
 
47

 
 
Committees and Procedures
 
(1) The registrant has standing audit, nominating and compensation committees of the Board of Directors, or committees performing similar functions. The Board acts itself in lieu of committees due to its small size.
 
(2) The view of the board of directors is that it is appropriate for the registrant not to have such a committee because its directors participate in the consideration of director nominees and the Company and its board is so small.
 
(3) Some members of the Board who act as the nominating committee are not independent, pursuant to the definition of independence of a national securities exchange registered pursuant to Section 6(a) of the Act (15 U.S.C. 78f(a).

(4) The nominating committee has no policy with regard to the consideration of any director candidates recommended by security holders, but the committee will consider director candidates recommended by security holders.
 
(5) The basis for the view of the board of directors that it is appropriate for the registrant not to have such a policy is that there is no need to adopt a policy for a small company.
 
(6) The nominating committee will consider candidates recommended by security holders, and by security holders in submitting such recommendations.
 
(7) There are no specific, minimum qualifications that the nominating committee believes must be met by a nominee recommended by security holders except to find anyone willing to serve with a clean background.
 
(8) The nominating committee’s process for identifying and evaluation of nominees for director, including nominees recommended by security holders, is to find qualified persons willing to serve with a clean backgrounds. There are no differences in the manner in which the nominating committee evaluates nominees for director based on whether the nominee is recommended by a security holder, or found by the board.
 
SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
Section 16(a) of the Securities Exchange Act of 1934 requires our directors and executive officers, and persons who beneficially own more than ten percent of a registered class of our equity securities (referred to as “reporting persons”), to file with the Securities and Exchange Commission initial reports of ownership and reports of changes in ownership of common stock and other MobileBits equity securities. Reporting persons are required by Commission regulations to furnish us with copies of all Section 16(a) forms they file. We believe, based solely on our review of the copies of such forms and other written representations to us, that during the fiscal year ended October 31, 2012, all reporting persons have complied with all applicable Section 16(a) filing requirements.
 
 
48

 
 
EXECUTIVE COMPENSATION
 
The following summary compensation table sets forth all compensation awarded to, earned by, or paid to the named executive officer during the years ended October 31, 2012, and 2011 in all capacities for the accounts of our executive, including the Chief Executive Officer (CEO), Chief Operating Officer and Chief Financial Officer (CFO):
 
SUMMARY COMPENSATION TABLES
 
   
Annual Compensation
 
Name and Principal Position
 
Year
 
Salary
($)
   
Bonus
($)
   
Compensation
($)
 
                       
Walter Kostiuk
 
2012
 
$
192,500
         
 $
1,500
 
Walter Kostiuk
 
2011
 
$
240,000
     
-
   
 $
18,000
 
                             
Majid Abai
 
2012
 
271,689
                 
Majid Abai
 
2011
                       
                             
Andrew Marshall
 
2012
 
$
15,833
                 
Andrew Marshall
 
2011
                       
                             
James Burk
 
2012
 
95,000
                 
James Burk
 
2011
                 
$
-0-
 
 
*
Chief Executive Officer and Chief Financial Officer as of October 31, 2011. Mr. Kostiuk resigned from his position as CEO on the closing of the Merger which took place on December 6, 2011 and was reinstated as CEO upon the resignation of Mr. Abai on August 1, 2012.  Mr. Kostiuk resigned from his position as CFO upon the hiring of Mr. Burk on May 1, 2012.
 
Mr. Abai resigned as CEO on August 1, 2012. Salary includes severance benefits of $115,173 and earned vacation paid on termination of $18,577.
 
Mr. Marshall was appointed COO on October 1, 2012.
 
Mr. Burk was hired as CFO on May 1, 2012.
 
LONG-TERM COMPENSATION TABLE
 
       
Long-Term Compensation
 
Name and Principal Position
 
Year
 
Awards Restricted Award(s)($)
   
Stock Securities
Underlying
Options/ SARs(#)
   
Payouts LTIP
Payouts ($)
   
All Other
Compensation ($)
 
Walter Kostiuk*
 
2012
   
-0-
   
$
  2,849,483
     
-0-
     
-0-
 
Walter Kostiuk*
 
2011
   
-0-
   
$
329,792
     
-0-
     
-0-
 
                                     
Majid Abai
 
2012
   
-0-
   
$
       
-0-
     
-0-
 
Majid Abai
 
2011
   
-0-
     
-0-
     
-0-
     
-0-
 
                                     
Andrew Marshall
 
2012
   
-0-
   
$
17,258
     
-0-
     
-0-
 
Andrew Marshall
 
2011
   
-0-
             
-0-
     
-0-
 
                                     
James Burk
 
2012
   
-0-
   
$
82,788
     
-0-
     
-0-
 
James Burk
 
2011
   
-0-
             
-0-
     
-0-
 
 
*
Chief Executive Officer and Chief Financial Officer as of October 31, 2011. Mr. Kostiuk resigned from his position as CEO on the closing of the Merger which took place on December 6, 2011 and was reinstated as CEO upon the resignation of Mr. Abai on August 1, 2012.  Mr. Kostiuk resigned from his position as CFO upon the hiring of Mr. Burk on May 1, 2012.
 
The unvested options of Walter Kostiuk, Andrew Marshall and James Burk are 2,497,483, 607,468 and 662,212 respectively.
 
Option/ SAR Exercises
 
None of our directors or executive officers exercised any stock options or stock appreciation rights during the fiscal year ended October 31, 2012.  Mr. Walter Kostiuk holds 10,750,000 unexercised stock options held as of such date.

Long-Term Incentive Plan Awards
 
The Company has no long-term incentive plans.
 
Compensation of Directors
 
Director Agreements with Majid Abai and Walter Kostiuk (employee directors)
 
On December 7, 2011, Walter Kostiuk entered into a Director Agreement with the Company, and its two wholly-owned subsidiaries, Pringo and MobileBits Corporation. Pursuant to the Director Agreement Mr. Kostiuk agreed to act as a director of the Company, and its subsidiaries Pringo and MobileBits Corporation. The term of the agreement is for one year, and is subject to renewal upon re-election by a majority of the shareholders of the Company and its two subsidiaries. Pursuant to the Director Agreements, the Company agreed to indemnify Mr. Kostiuk to the fullest extent that would be permitted by law or by the organizational documents of the Company for certain liabilities arising by reason of his directorship with the Company, excluding liabilities resulted from fraud, gross negligence or willful misconduct of Mr. Kostiuk. Mr. Kostiuk is also subject to a non-disclosure covenant and a non-solicitation covenant.
 
 
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Our employee director (Mr. Kostiuk) is not compensated for being a director.
 
Director Agreements with Matthew Mountain, Ian Lambert, Glenda Glover and Greg Goldberg (non-employee directors)
 
On December 7, 2011 Matthew Mountain and Ian Lambert each entered into a Director Agreement with the Company, and its two wholly-owned subsidiaries, Pringo and MobileBits Corporation. Pursuant to the Director Agreements of our non-employee directors agreed to act as directors of the Company, and its subsidiaries Pringo and MobileBits Corporation. The term of the agreement is for one year, and is subject to renewal upon re-election by a majority of the shareholders of the Company and its two subsidiaries. Pursuant to the Director Agreements, the Company agreed to indemnify Mr. Mountain and Mr. Lambert to the fullest extent that would be permitted by law or by the organizational documents of the Company for certain liabilities arising by reason of his directorship with the Company, excluding liabilities resulted from fraud, gross negligence or willful misconduct of such director.  Mr. Mountain and Mr. Lambert are also subject to a non-disclosure covenant and a non-solicitation covenant..
 
Pursuant to the Director Agreements, Mr. Mountain, and Mr. Lambert is each entitled to receive an option to purchase a total of 150,000 shares of common stock of the Company at an exercise price of $0.51 per share for the Director’s services rendered hereunder for all three entities, subject to the vesting schedule provided in the Director Agreements. Each of the three directors is also entitled to receive $300 for each Board meeting he attended in person and $150 for each Board meeting he remotely attended. During the directorship term, the Company shall reimburse the directors for all reasonable out-of-pocket expenses incurred by the directors in attending any in-person meetings, provided that the director complies with the generally applicable policies, practices and procedures of the Company for submission of expense reports, receipts or similar documentation of such expenses.
 
On April 18, 2012 Glenda Glover and Greg Goldberg each entered into a Director Agreement with the Company, and its two wholly-owned subsidiaries, Pringo and MobileBits Corporation. Pursuant to the Director Agreements of our non-employee directors agreed to act as directors of the Company, and its subsidiaries Pringo and MobileBits Corporation. The term of the agreement is for one year, and is subject to renewal upon re-election by a majority of the shareholders of the Company and its two subsidiaries. Pursuant to the Director Agreements, the Company agreed to indemnify Ms. Glover and Mr. Goldberg to the fullest extent that would be permitted by law or by the organizational documents of the Company for certain liabilities arising by reason of his directorship with the Company, excluding liabilities resulted from fraud, gross negligence or willful misconduct of such director.  Ms. Glover and Mr. Goldberg are also subject to a non-disclosure covenant and a non-solicitation covenant.
 
Pursuant to the Director Agreements, Ms. Glover and Mr. Goldberg is each entitled to receive an option to purchase a total of 150,000 shares of common stock of the Company at an exercise price of $0.51 per share for the Director’s services rendered hereunder for all three entities, subject to the vesting schedule provided in the Director Agreements. Each of the four directors is also entitled to receive $300 for each Board meeting he attended in person and $150 for each Board meeting he remotely attended. During the directorship term, the Company shall reimburse the directors for all reasonable out-of-pocket expenses incurred by the directors in attending any in-person meetings, provided that the director complies with the generally applicable policies, practices and procedures of the Company for submission of expense reports, receipts or similar documentation of such expenses.

Employment Contracts
 
Employment Agreement with Walter Kostiuk
 
On December 2, 2011, the Company and Walter Kostiuk entered into an Employment Agreement to employ Mr. Kostiuk as the Company’s President and Chief Strategy Officer. The initial term of employment under this agreement is until December 31, 2014, and automatically extends for periods of one year unless terminated during such renewal period by either party. Pursuant to the employment agreement, Mr. Kostiuk is entitled to the following compensation and benefits:
 
 
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A base salary at an annual rate of $210,000, which will be increased in the following event:
 
e) increase to $260,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $3,000,000 since June 24, 2011 at a per share price of no less than $0.51;
f) increase to $310,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $6,000,000 since June 24, 2011 at a per share price of no less than $0.51;
g) increase to $400,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $10,000,000 since June 24, 2011 at a per share price of no less than $0.51; and
h) increase by a minimum of 5% annually.
 
 
During the employment term, the Mr. Kostiuk is eligible to participate in the Company’s bonus and other incentive compensation plans and programs (if any) for the Company’s executives at a level commensurate with this position.  Such bonuses shall be determined by the Compensation Committee as formed by the Board of Directors of the Company.
   
In addition, upon the approval of the board Mr. Kostiuk is eligible to receive a quarterly incentive bonus of $25,000 if the Company maintains a Market Capitalization (as defined below) of over $50 million for more than 60 days within the quarter and/or the quarterly revenue quotas (as established by the Board of Directors of the Company) are exceeded by 25% or more. This amount will increase to $50,000 per quarter should the Company’s Market Capitalization increase to $100 million and/or the quarterly revenue quotas are exceeded by 50% or more; and to $75,000 per quarter should the Market Capitalization reach $250 million and/or the quarterly revenue quotas are exceeded by 75% or more; and to $100,000 per quarter should the Market Capitalization reach $500 million and/or the quarterly revenue quotas are exceeded by 100% or more. Market Capitalization shall mean the aggregate worldwide market value of the Company’s common stock, calculated by multiplying the closing stock price as listed on the OTC Markets or other stock exchange (such as NASDAQ or NYSE) times the number of issued and outstanding shares.
 
On the commencement date of employment, the Company issued to Mr. Kostiuk an option to purchase 3,000,000 shares of our common stock at an exercise price equal to 100% of the fair market value of the Company’s common stock on such date.  Such options shall vest upon the earlier to occur of the closing of an M&A Transaction (as defined in the agreement) or an initial public offering of the Company’s common stock on a major US or international stock exchange, in each case that values the Company at $100,000,000 or more (the “Transaction Value”).  If the Transaction Value is $100,000,000 or more, but less than $250,000,000, the option shall vest as to 1,000,000 shares and shall immediately lapse as to the remaining 2,000,000 shares; if the Transaction Value is $250,000,000 or more, but less than $500,000,000, the option shall vest as to 2,000,000 shares and shall immediately lapse as to the remaining 1,000,000 shares; if the Transaction Value is $500,000,000 or more, the option shall vest as to all 3,000,000 shares.   These options have a term of seven years.
   
On the commencement date Mr. Kostiuk was granted options, with a term of seven years and an exercise price of the fair market value of the shares on the commencement date, to purchase 6,750,000 shares of common stock of the Company that will vest over a period of 36 months, 187,500 shares per month.
 
an automobile benefit starting 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $10,000,000 since June 24, 2011. At that time, Mr. Kostiuk will receive up to $1,000 automobile benefit per month.
 
Eligibility to participate in the Company’s benefits plans that are generally provided for executive employees.
 
Upon certain termination events and a change in control of the Company, Mr. Kostiuk is entitled to certain payments from the Company as described in the employment agreement.  Pursuant to the employment agreement, the Company will also indemnify Mr. Kostiuk to the fullest extent that would be permitted by law or by the organizational documents of the Company for certain liabilities arising by reason of his employment by the Company, excluding liabilities resulted from fraud, gross negligence or willful misconduct of Mr. Kostiuk.  Pursuant to the employment agreement, Mr. Kostiuk is also subject to a confidentiality / ownership rights covenant, a non-compete covenant, and a non-solicitation covenant.
 
 
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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
A. The following table lists, as of January 31, 2013, the number of shares of common stock of our Company that are beneficially owned by (i) each person or entity known to our Company to be the beneficial owner of more than 5% of the outstanding common stock; (ii) each officer and director of our Company; and (iii) all officers and directors as a group. Information relating to beneficial ownership of common stock by our principal shareholders and management is based upon information furnished by each person using “beneficial ownership” concepts under the rules of the Securities and Exchange Commission. Under these rules, a person is deemed to be a beneficial owner of a security if that person has or shares voting power, which includes the power to vote or direct the voting of the security, or investment power, which includes the power to vote or direct the voting of the security. The person is also deemed to be a beneficial owner of any security of which that person has a right to acquire beneficial ownership within 60 days. Under the Securities and Exchange Commission rules, more than one person may be deemed to be a beneficial owner of the same securities, and a person may be deemed to be a beneficial owner of securities as to which he or she may not have any pecuniary beneficial interest. Except as noted below, each person has sole voting and investment power.
   
The percentages below are calculated based on 65,854,188 shares of our common stock issued and outstanding as of January 31, 2013.  Unless otherwise indicated, the address of each person listed is c/o MobileBits Holdings Corporation, 11835 W. Olympic Boulevard, Suite 855, Los Angles, and California 90064.
 
Title of Class
 
Name, Address Of Beneficial Owner And Position(1)
 
Shares Of
Common Stock
   
Percent Of
Class(2)
 
Common
 
Walter Kostiuk, Chief Financial Officer, Director
    16,666,664       25.3 %
Common
 
Farid Moradi (3)(4)
    12,470,159       18.9 %
Common
 
Harvard Young, Chief Technology Officer (4)
    8,077,309       12.3 %
Common
 
Nouriel Yazdinian  (4)(5)
    6,381,978       9.7 %
Common
 
Majid Abai, Chief Executive Officer, Director (4)
    685,667       1.0 %
Common
 
Andrew Marshall
    414,641       0.6 %
Common
 
James Burk
    200,000       0.3 %
Common
 
Ian Lambert
    41,667       0.1 %
   
All directors and officers as a group (4 persons) (4)
    25,400,281       38.6 %
 
(1)  
Unless otherwise indicated, each person named in the above-described table has the sole voting and investment power with respect to his shares of the Common Stock beneficially owned.
 
(2)  
Unless otherwise provided, the calculation of percentage ownership is based on 65,854,188 shares of our common stock issued and outstanding as of January 31, 2013, any shares of the Common Stock which are not outstanding as of such date but are subject to options, warrants, or rights of conversion exercisable within 60 days of February 5, 2011 shall be deemed to be outstanding for the purpose of computing percentage ownership of outstanding shares of the Common Stock by such person but shall not be deemed to be outstanding for the purpose of computing the percentage ownership of any other person.
 
(3)  
Resigned from his position as Vice-Chairman of the Board on December 28, 2011; and includes 1,883,701 shares owned by FMT Investments LLC, of which Mr. Moradi is the principal equity owner, and 376,740 options owned by FMT Investments LLC, which are currently exercisable.
 
(4)  
 Includes shares issuable pursuant to options that are currently exercisable (or may become exercisable on or before April 5, 2012) as follows: Mr. Moradi, 376,740; Mr. Young, 2,072,071; Mr. Yazdinian, 376,740; Mr. Abai, 3,630,661; Mr. Lambert, 41,667; and for all directors and executive officers as a group, 26,101,968.
 
(5)  
Based on a Form 3 filed by Mr. Yazdinian (8950 West Olympic Boulevard, Suite 126, Beverly Hills, CA 90211) on December 22, 2011.
 
B. Persons Sharing Ownership of Control of Shares
Except as set forth in footnote 3 above, there are no persons sharing ownership or control of shares.
 
C. Non-voting Securities and Principal Holders Thereof
The Company has not issued any non-voting securities.
 
D. Preferred Stock
The Company has 10,000,000 shares of $0.001 par value preferred stock authorized with $0.001 par value.  No preferred shares have been issued.
 
 
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CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
a. Transactions with Related Persons.
 
As of October 31, 2012, the Company had outstanding payables to related parties of the Company in the amount of $630,878. $227,154 was owed to The Abai Group, Inc. for the services performed and $110,173 for accrued severance benefits; $164,380 was owed to Walter Kostiuk primarily for commissions on sale of the Company’s common stock and unpaid salary and $129,171 was owed to Andrew Marshall for unpaid salary and expenses. During the year ended October 31, 2012, the Company paid Walter Kostiuk $20,000 primarily related to salary owed.
 
As of October 31, 2011, the Company had amounts payable to Mr. Kostiuk of $192,881.

As of December 2, 2011, the Company executed a new employment agreement with Walter Kostiuk. This new agreement commenced on December 7, 2011 and continues through December 31, 2014. As of December 31, 2014 and on each anniversary of that date (the “Renewal Date’), this Agreement shall automatically be extended for an additional one year term, unless either party gives the other written notice of non-renewal at least 60 days prior to any such Renewal Date. The annual starting salary is $210,000 increasing as follows:
 
To $260,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $3,000,000 since June 24, 2011 at a per share price of no less than $0.51.

To $310,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $6,000,000 since June 24, 2011 at a per share price of no less than $0.51.
 
To $400,000 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $10,000,000 since June 24, 2011 at a per share price of no less than $0.51.
 
Annual salary increases by a minimum of 5% annually.
 
During the employment term, Mr. Kostiuk shall be eligible to participate in the Company’s bonus and other incentive compensation plans and programs (if any) for the Company’s executives at a level commensurate with this position. Such bonuses shall be determined by the Compensation Committee as formed by the Board of Directors of the Company.
 
Additionally, upon approval of the Board of Directors of the Company by unanimous written consent or at a duly called board meeting (“Board Approval”), Mr. Kostiuk shall receive a cash bonus of $25,000 for each quarter that the Company maintains a Market Capitalization (as defined below) of over $50 million for more than 60 days within the quarter and/or the quarterly revenue quotas (as established by the Board of Directors of the Company) are exceeded by 25% or more. This amount will increase to $50,000 per quarter should the Company’s Market Capitalization increase to $100 million and/or the quarterly revenue quotas are exceeded by 50% or more; and to $75,000 per quarter should the Market Capitalization reach $250 million and/or the quarterly revenue quotas are exceeded by 75% or more; and to $100,000 per quarter should the Market Capitalization reach $500 million and/or the quarterly revenue quotas are exceeded by 100% or more. Market Capitalization shall mean the aggregate worldwide market value of Company’s common stock, calculated by multiplying the closing stock price as listed on the OTC Markets or other stock exchange (such as NASDAQ or NYSE) times the number of issued and outstanding shares
 
On December 2, 2011, the Company issued to Mr. Kostiuk an option to purchase 3,000,000 shares of the Company’s common stock at an exercise price equal to 100% of the fair market value of the Company’s common stock on such date. Such options shall vest upon the earlier to occur of the closing of an M&A Transaction (as defined below) or an initial public offering of the Company’s common stock on a major US or international stock exchange, in each case that values the Company at $100,000,000 or more (the “Transaction Value”). If the Transaction Value is $100,000,000 or more, but less than $250,000,000, the option shall vest as to 1,000,000 shares and shall immediately lapse as to the remaining 2,000,000 shares; if the Transaction Value is $250,000,000 or more, but less than $500,000,000, the option shall vest as to 2,000,000 shares and shall immediately lapse as to the remaining 1,000,000 shares; if the Transaction Value is $500,000,000 or more, the option shall vest as to all 3,000,000 shares.
 
On December 2, 2011, Mr. Kostiuk was also granted options, with a term of seven years and an exercise price of the fair market value of the shares on the commencement date, to purchase 6,750,000 shares of common stock of the Company that will vest over a period of 36 months, 187,500 shares per month.
 
 
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Mr. Kostiuk is entitled to an automobile benefit starting 30 days after the closing of an offering or offerings to investors of equity securities of the Company with a combined aggregate value of at least $10,000,000 since June 24, 2011. At that time, Mr. Kostiuk will receive up to $1,000 automobile benefit per month.
 
During the employment term, the Mr. Kostiuk is eligible to participate in the Company’s bonus and other incentive compensation plans and programs (if any) for the Company’s executives at a level commensurate with this position.  Such bonuses shall be determined by the Compensation Committee as formed by the Board of Directors of the Company.
 
The Company has expensed $192,500 in wages and $1,500 in automobile expense in connection with Mr. Kostiuk’s employment agreement for the year ended October 31, 2012.

In connection with the Pringo Merger, 3,000,000 shares owned by Walter Kostiuk were cancelled after the issuance of 29,453,544 shares issued to Pringo, Inc. shareholders.

Previously, the Company converted Mr. Kostiuk’s' contractor agreement to an employment agreement on May 1, 2010. Under the previous agreement, the agreement which commenced on May 1, 2010 and continued through April 30, 2015; provided, however, that beginning on March 1, 2015 and on each March 1 of every term (each a “5 Year Renewal Date”) thereafter, a 5 year term of this agreement shall automatically be extended for one additional 5 year term, unless either party gives the other written notice of non-renewal at least 90 days prior to any such renewal date. Mr. Kostiuk will have an annual base salary of $240,000 in the event the net profits are less than $375,000; $340,000 in the event the net profits are less than $750,000 and more than $375,000 per quarter; $450,000 in the event the net profits are less than $1,200,000 and more than $750,000 per quarter; $650,000 in the event the net profits are less than $2,500,000 and more than $1,200,000 per quarter; and $700,000 plus eight (8%) of the annual net profits, from all sources, before depreciation, amortization and taxes greater than $10,000,000 to be paid within thirty days of receipt of the audited financial statements.
 
Mr. Kostiuk also participates in the Company’s bonus and other incentive compensation plans and programs, Milestone and Achievement Compensation Plans, receives an automobile allowance in the amount of $1,500 per month and was issued stock options, effective as of May 1, 2010, that consist of the right to purchase 1,000,000 shares of the Company’s common stock. The right to purchase such stock is nontransferable and shall vest in equal thirds on each one year anniversary of the grant date over a three year period commencing on the May 1, 2010. The options shall have a term of ten years and the exercise price of the options is $1.00 per common share. The options had a fair value of $989,376, of which $329,792 and $329,792 was expensed during the years ended October 31, 2012 and 2011, respectively. The remaining unamortized balance of $164,896 will be expensed over the next 6 months.
 
Under the employment agreement with the Company, Mr. Kostiuk is entitled to compensation of 10% of all funds raised. The Company incurred offering costs in the amount of $357,528 payable to Mr. Kostiuk for the year ended October 31, 2011 and recorded the offering costs as a reduction to additional paid-in capital. As of October 31, 2011, $163,849 of the $357,528 remained unpaid and recorded as accounts payable and accrued expenses – related parties. Total cash payments for offering costs during the year ended October 31, 2011 were $233,779 of which $40,100 was for offering costs accrued as of October 31, 2010 and the remaining $193,679 was for offering costs incurred during the year ended October 31, 2011. The costs are calculated as commissions for 10% of all funds raised via stock sales for the year ended October 31, 2011.
 
The Company has expensed $240,000 in wages and $18,000 in automobile expense in connection with Mr. Kostiuk’s employment agreement for the year ended October 31, 2011.
 
On April 1, 2009, the Company entered into a marketing and consulting agreement with Andrea Kostiuk (“Ms. Kostiuk”).  The agreement is renewable annually and was renewed on April 1, 2010.  Under the terms of the agreement, Ms. Kostiuk will be paid $7,000 per month and is entitled to receive an annual bonus of $36,000 for meeting corporate objectives as determined by the Company.  
 
As of May 1, 2011, the Company converted its consulting agreement with Ms. Kostiuk to an employment agreement. In conjunction with the agreement, Ms. Kostiuk was issued options that consist of the right to purchase 250,000 shares of the Company’s common stock. The right to purchase such stock is nontransferable and vests in equal thirds on each one year anniversary of the grant date over a three year period commencing on the May 1, 2011. The options shall have a term of 10 years and the exercise price of the options is $0.51 per common share. The options had a fair value of $254,601, of which $42,434 and $14,145 was expensed during the year ended October 31, 2011 and 2012, respectively. The option was valued using the Black-Scholes option-pricing model and the following parameters: (1) 3.31% risk-free discount rate, (2) expected volatility of 190.11%, (3) $0 expected dividends, (4) an expected term of 10 years based on term of the option, and (5) a stock price on the measurement date of $1.02.
 
 
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On June 14, 2011, the Company issued options that consist of the right to purchase 250,000 shares of the Company’s common stock to Ms. Kostiuk for her services to the Company.  The right to purchase such stock is nontransferable and vests in equal thirds with the first third vested on June 14, 2011, the second third on November 1, 2011, and the third on November 1, 2012.  The options shall have a term of 5.39 years and the exercise price of the options is $0.51 per common share.  The options had a fair value of $242,942, of which $66,257 and $95,704 was expensed during the year ended October 31, 2011 and 2012, respectively.  The option was valued using the Black-Scholes option-pricing model and the following parameters: (1) 1.70% risk-free discount rate, (2) expected volatility of 215.68%, (3) $0 expected dividends, (4) an expected term of 5.39 years based on term of the option, and (5) a stock price on the measurement date of $0.98.

As of October 31, 2012 and 2011, the Company had a payable in the amount of $0 and $5,000, respectively, due to Ms. Kostiuk.

Ms. Kostiuk resigned in February 2012 and subsequently forfeited the stock option grants.
 
The Officers and Directors of the Company are involved in other business activities and may, in the future, become involved in other business opportunities. If a specific business opportunity becomes available, such persons may face a conflict in selecting between the Company and their other business interests. The Company has not formulated a policy for the resolution of such conflicts.
 
b. Parents of Issuer. The Company has no parents.
 
c. Promoters and Control Persons. The Company has not had a promoter at any time since inception.
 
 
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PRINCIPAL ACCOUNTANT FEES AND SERVICES
 
Audit Fees
The aggregate fees billed by our independent auditors, GBH CPAs, PC, for professional services rendered for the audit of our annual financial statements included for the years ended October 31, 2012 and 2011 were $102,687 and $116,908, respectively.

Audit-Related Fees
For the years ended October 31, 2012 and 2011, there were no fees billed for assurance and related services by our auditor relating to the performance of the audit of our financial statements which are not reported under the caption “Audit Fees” above.
 
Tax Fees
We do not use our auditors for tax compliance, tax advice and tax planning.
 
All Other Fees
None
 
The Board of Directors has considered the nature and amount of fees billed by our auditors and believes that the provision of services for activities unrelated to the audit is compatible with maintaining GBH CPAs, PC’s independence.
 
Policy on pre-approval of audit and permissible non-audit services
Our Board of Directors unanimously approved 100% of the fees paid to the principal accountant for audit-related, tax and other fees.  Our Board of Directors pre-approves all non-audit services to be performed by the auditor.  The percentage of hours expended on the principal accountant’s engagement to audit our financial statements for the most recent fiscal year that were attributed to work performed by persons other than the principal accountant’s full-time, permanent employees was 0%.
 
 
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PART IV

EXHIBITS, FINANCIAL STATEMENT SCHEDULES.
 
In reviewing any agreements incorporated by reference in this Form 10-K or filed with this 10-K, please remember that such agreements are included to provide information regarding their terms. They are not intended to be a source of financial, business or operational information about MobileBits or any of its subsidiaries or affiliates. The representations, warranties and covenants contained in these agreements are made solely for purposes of the agreements and are made as of specific dates; are solely for the benefit of the parties; may be subject to qualifications an limitations agreed upon by the parties in connection with negotiating the terms of the agreements, including being made for the purpose of allocating contractual risk between the parties instead of establishing matters as facts; and may be subject to standards of materiality applicable to the contracting parties that differ from those applicable to investors or security holders. Investors and security holders should not rely on the representations, warranties and covenants or any description thereof as characterizations of the actual state of facts or condition of MobileBits or any of its subsidiaries or affiliates or, in connection with acquisition agreements, of the assets to be acquired. Moreover, information concerning the subject matter of the representations, warranties and covenants may change after the date of the agreements. Accordingly, these representations and warranties alone may not describe the actual state of affairs as of the date they were made or at any other time.
 
(a)(1)
  
Financial Statements Contained in Item 8 hereof.
     
(a)(2) 
 
None
     
(a)(3)
 
Exhibits
         
Number
Description
 
2.1
Agreement and Plan of Merger, June 23, 2011, by and among MobileBits Holdings Corporation, a Nevada corporation, MB Pringo Merger Sub, Inc., a Delaware corporation, and Pringo, Inc., a Delaware corporation, incorporated by reference to Exhibit 2.1 to Form 8-K filed on June 29, 2011.
2.2
Amendment No. 1 to Agreement and Plan of Merger, dated as of October 3, 2011, by and among MobileBits Holdings Corporation, a Nevada corporation , MB Pringo Merger Sub, Inc., a Delaware corporation , and Pringo, Inc., a Delaware corporation, incorporated by reference to Exhibit 2.1 to Form 8-K filed on October 7, 2011.
2.3
Amendment No. 2 to Agreement and Plan of Merger, dated as of December 6, 2011, by and among MobileBits Holdings Corporation, a Nevada corporation, MB Pringo Merger Sub, Inc., a Delaware corporation, and Pringo, Inc., a Delaware corporation, incorporated by reference to Exhibit 2.1 to Form 8-K filed on December 7, 2011.
2.4
Stock Exchange Agreement, dated as of May 21, 2012, by and among MobileBits Holdings Corporation, Aixum Tec AG, and each of the individuals who executed the agreement on the signature page thereto as a seller incorporated by reference to Exhibit 2.1 to Form 8-K filed on May 25, 2012.
3.1
Articles of Incorporation, incorporated by reference to Exhibit 3.1 to Form S-1 filed on December 11, 2008.
3.2
Certificate of Amendment to Articles of Incorporation, incorporated by reference to Exhibit 3.1 to Form 8-K filed on March 16, 2010.
3.2
Amended and restated Bylaws, incorporated by reference to Exhibit 3.2 to Form S-1 filed on December 11, 2008
10.1
Stock purchase agreement, dated as of December 12, 2009, by and among Bellmore Corporation, a Nevada corporation, Mark Gruberg, Bernard Gruberg, and Walter Kostiuk, incorporated by reference to Exhibit 10.1 to Form 8-K filed on December 16, 2009.
10.2
Share Exchange Agreement, dated March 12, 2010, by and among MobileBits Holdings Corp., a Nevada corporation, MobileBits Corporation (“MBC”), a Florida corporation, and the shareholders of MBC, incorporated by reference to Exhibit 10.1 to Form 8-K filed on March 16, 2010.
10.4
Share Purchase Agreement, dated September 17, 2010, by and between MobileBits Corporation, a Florida corporation and Global Commodities LTD, incorporated by reference to Exhibit 10.1 to Form 8-K filed on October 6, 2010 .
10.5
Share Purchase Agreement, dated September 28 2010, by and between MobileBits Corporation, a Florida Corporation and Gaia Investments Limited, incorporated by reference to Exhibit 10.2 to Form 8-K filed on October 6, 2010 .
10.6
Employment Agreement, dated December 2, 2011, by and between MobileBits Holdings Corporation, a Nevada corporation and Majid Abai, incorporated by reference to Exhibit 10.1 to Form 8-K filed on December 7, 2011.
10.7
Employment Agreement, dated December 2, 2011, by and between MobileBits Holdings Corporation, a Nevada corporation and Walter Kostiuk, incorporated by reference to Exhibit 10.2 to Form 8-K filed on December 7, 2011.
10.8
Director Agreement, dated December 7, 2011, by and between MobileBits Holdings Corporation, a Nevada corporation, Pringo, Inc., a Delaware company, MobileBits Corporation, a Florida corporation, and Majid Abai, incorporated by reference to Exhibit 10.3 to Form 8-K filed on December 7, 2011.
10.9
Director Agreement, dated December 7, 2011, by and between MobileBits Holdings Corporation, a Nevada corporation , Pringo, Inc., a Delaware company, MobileBits Corporation, a Florida corporation, and Walter Kostiuk, incorporated by reference to Exhibit 10.4 to Form 8-K filed on December 7, 2011.
10.10
Director Agreement, dated December 7, 2011, by and between MobileBits Holdings Corporation, a Nevada corporation , Pringo, Inc., a Delaware company, MobileBits Corporation, a Florida corporation, and Matthew Mountain, incorporated by reference to Exhibit 10.6 to Form 8-K filed on December 7, 2011.
10.11
Director Agreement, dated December 7, 2011, by and between MobileBits Holdings Corporation, a Nevada corporation , Pringo, Inc., a Delaware company, MobileBits Corporation, a Florida corporation, and Ian Lambert, incorporated by reference to Exhibit 10.7 to Form 8-K filed on December 7, 2011.
21.1
Subsidiaries of the registrant. †
31.1
Certification of the Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. †
31.2
Certification of the Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. †
32.1
Certification of the Principal Executive Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. †
32.2
Certification of the Principal Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. †
101
Interactive Data File (Form 10-K for the quarterly period ended October 31, 2012 (furnished in XBRL). †
 
† Filed herein.
 
In accordance with SEC Release 33-8238, Exhibits 32.1 and 32.2 are being furnished and not filed.
 
 
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Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
MOBILEBITS HOLDINGS CORPORATION
 
       
Date: February 13, 2013
By:
/s/ Walter Kostiuk
 
   
Walter Kostiuk, Chairman of the Board, President
(Duly Authorized Officer and Principal Executive Officer)
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed as of February 13, 2013, by the following persons on behalf of the registrant in the capacities indicated:
 
Signature
 
Title
     
/s/ Walter Kostiuk
 
Chairman of the Board and President
Walter Kostiuk
   
     
/s/ Andrew Marshall
 
Chief Operating Officer
Andrew Marshall
   
     
/s/ James Burk
 
Chief Financial Officer
James Burk
   
     
/s/ Glenda Glover  
Director
Glenda Glover
   
     
/s/ Ian Lambert   Director
Ian Lambert    
     
/s/ Matthew Mountain   Director
Matthew Mountain    
     
/s/ Greg Goldberg     
 
Director
Greg Goldberg
   
 
 
58