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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Fixed assets) (Details) - USD ($)
1 Months Ended 3 Months Ended 9 Months Ended
Sep. 22, 2017
Oct. 22, 2015
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Dec. 31, 2016
Property, Plant and Equipment [Line Items]              
Property and equipment, gross     $ 38,380   $ 38,380   $ 331,499
Accumulated depreciation     (29,550)   (29,550)   (104,102)
Balance     8,830   8,830   227,397
Depreciation     149 $ 16,219 16,517 $ 48,911  
Impairment of leasehold         300,000    
Loss on impairment         $ 221,328    
Common Stock [Member]              
Property, Plant and Equipment [Line Items]              
Common Share issued 200,000            
Common stock value $ 72,000            
Common stock per share $ 0.38            
Increased interest rate 10.00%            
Percentage of present value of remaining cash flow 10.00%            
Discount rate 7.00%            
Secured Promissory Note [Member]              
Property, Plant and Equipment [Line Items]              
Unsecured promissory note   $ 300,000          
Note bears interest rate   7.00%          
Conversion price   $ 0.35          
Additional promissory notes interest rate   7.00%          
Website development [Member]              
Property, Plant and Equipment [Line Items]              
Depreciation/ Amortization Period         5 years    
Property and equipment, gross     24,775   $ 24,775   24,775
Computer Equipment [Member]              
Property, Plant and Equipment [Line Items]              
Depreciation/ Amortization Period         3 years    
Property and equipment, gross     13,605   $ 13,605   6,724
Leasehold Improvements [Member]              
Property, Plant and Equipment [Line Items]              
Property and equipment, gross         $ 300,000