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</LabelSeparator><Level>2</Level><ElementName>us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock</ElementName><ElementPrefix>us-gaap_</ElementPrefix><IsBaseElement>true</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsCalendarTitle>false</IsCalendarTitle><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>terseLabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell FlagID="0" ContextID="from-2013-01-01-to-2013-06-30.2024.0.0.0.0.0.0.0" UnitID=""><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>&lt;!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --&gt;&lt;div&gt; &lt;div&gt;&lt;!--StartFragment--&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px"&gt;&lt;strong&gt;NOTE 1 - ORGANIZATION, NATURE OF BUSINESS AND GOING CONCERN&lt;/strong&gt;&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; PADDING-LEFT: 29px; MARGIN-TOP: 0px; TEXT-INDENT: -29px"&gt; &lt;strong&gt;&lt;em&gt;(A) Organization&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in The United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information. Accordingly, they do not include all of the information necessary for a comprehensive presentation of financial position and results of operations. The interim results for the period ended June&amp;nbsp;30, 2013 are not necessarily indicative of results for the full fiscal year. It is management&amp;#39;s opinion, however that all material adjustments (consisting of normal recurring adjustments) have been made which are necessary for a fair financial statements presentation.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; On March&amp;nbsp;16, 2011 PayMeOn, Inc. (formerly known as MMAX Media, Inc.) ("PAYM" or the "Company") completed its agreement and plan of merger (the "Merger Agreement") to acquire Hyperlocal Marketing, LLC, a Florida limited liability company ("Hyperlocal"), pursuant to which Hyperlocal merged with and into HLM Paymeon, Inc., a Florida corporation and wholly owned subsidiary of PAYM. Under the terms of the Merger Agreement, the Hyperlocal members received 301,296 shares of PAYM common stock, which equal approximately 50.1% of the total shares of PAYM issued and outstanding following the merger on a fully diluted basis. In accordance with ASC Topic 360-10-45-15, the transaction is accounted for as a reverse acquisition and Hyperlocal is considered the accounting acquirer and the acquiree is PAYM since the members of Hyperlocal obtained voting and management control of PAYM and the transaction has been accounted as a reverse merger and recapitalization.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; Hyperlocal Marketing, LLC was originally organized in the State of Florida on January&amp;nbsp;22, 2010. The Company has focused its efforts on organizational activities, raising capital, software development and evaluating operational opportunities.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; PayMeOn owns and operates products aimed at the location-based marketing industry. Paymeon develops and markets products that provide merchants and consumers with mobile marketing services and offers, including but not limited to, mobile coupons, mobile business cards, mobile websites, advertising inclusion with mobile referrals, use of SMS short codes and contest management. PayMeOn (formerly Hyperlocal) has had nominal revenues since its inception. PayMeOn&amp;#39;s mobile application product is designed to offer members that use the application income potential when they allow PayMeOn&amp;#39;s merchant customer information to be included with their mobile recommendations and referrals.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; PayMeOn Inc. and its wholly owned subsidiaries are herein referred to as the "Company".&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; Effective April&amp;nbsp;1, 2013, the Company amended its articles of incorporation to increase its authorized common stock from 195,000,000 shares to 1,000,000,000 shares, eliminate the class of preferred stock known as "Callable and Convertible Preferred Stock", and create a class of preferred stock consisting of 5,000,000 shares, the designations and attributes of which are left for future determination by the Company&amp;#39;s board of directors.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; On April&amp;nbsp;25, 2013 the Company approved a 1:69 reverse stock split effective May&amp;nbsp;17, 2013. As per ASC 505-10-S99, the historical financial statements have been adjusted to show the effect of the stock split as of May&amp;nbsp;15, 2013. In addition the Company approved the name change to PayMeOn, Inc.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px"&gt;&lt;strong&gt;&lt;em&gt;(B) Principles of Consolidation&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; The accompanying consolidated financial statements include the accounts of PayMeOn, Inc. and its wholly owned subsidiaries, Hyperlocal Marketing, LLC and HLM Paymeon, Inc. All intercompany accounts have been eliminated in the consolidation.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px"&gt;&lt;br /&gt; &lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px"&gt;&lt;strong&gt;&lt;em&gt;(C) Going Concern&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 8px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; Since inception, the Company has incurred net operating losses and used cash in operations. As of June&amp;nbsp;30, 2013, the Company has an accumulated deficit of $4,989,613, a working capital deficiency of $661,157, and used cash in operations of $468,018. Losses have principally occurred as a result of the substantial resources required for research and development and marketing of the Company&amp;#39;s products which included the general and administrative expenses associated with its organization and product development.&lt;/p&gt; &lt;p style="MARGIN-BOTTOM: 13px; MARGIN-TOP: 0px; TEXT-INDENT: 48px"&gt; These conditions&amp;nbsp;raise substantial doubt about the Company&amp;#39;s ability to continue as a going concern. These financial statements do not include any adjustments to reflect the possible future effect on the recoverability and classification of assets or the amounts and classifications of liabilities that may result from the outcome of these uncertainties. Management believes that the actions presently being taken to obtain additional funding and implement its strategic plan provides the opportunity for the Company to continue as a going concern.&lt;/p&gt; &lt;!--EndFragment--&gt;&lt;/div&gt; &lt;/div&gt;</NonNumbericText><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat></Cell></Cells><ElementDataType>nonnum:textBlockItemType</ElementDataType><SimpleDataType>na</SimpleDataType><ElementDefenition>The entire disclosure for organization, consolidation and basis of presentation of financial statements disclosure.</ElementDefenition><ElementReferences>Reference 1: http://www.xbrl.org/2003/role/presentationRef

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