CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (USD $)	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (15,133,290)	$ (1,060,350)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	47,370	4,738
Impairment of website and technology	5,210,090
Amortization of debt discount	1,618,890
Warrants issued for services	1,525,030	699,479
Common stock issued for services	298,910	28,500
Changes in operating assets and liabilities:
Decrease in prepaid expenses		3,000
Increase in deposits	(271,170)
Increase in accounts payable and accrued expenses	2,074,790	143,448
(Decrease) / increase in deferred revenue	(50,800)	16,573
Net Cash Used In Operating Activities	(4,680,180)	(164,612)
CASH FLOWS USED IN INVESTING ACTIVITIES:
Purchase of website	(662,950)
Purchase of fixed assets	(6,810)
Net Cash Used In Investing Activities	(669,760)
CASH FLOWS FROM FINANCING ACTIVITIES:
Due from related party		4,300
Repayments to related party	(43,000)
Proceeds from notes payable related party - convertible	5,440,000	155,000
Net Cash Provided By Financing Activities	5,397,000	159,300
NET INCREASE / (DECREASE) IN CASH	47,060	(5,312)
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD	20,711	6,328
CASH AND CASH EQUIVALENTS AT END OF PERIOD	25,417	1,016
Supplemental disclosure of non cash investing & financing activities:
Cash paid for income taxes
Cash paid for interest expense