SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	0 Months Ended	3 Months Ended		6 Months Ended
	Feb. 12, 2013	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
Property, Plant and Equipment [Line Items]
Property and equipment, gross		$ 30,864		$ 30,864		$ 30,183
Property and equipment, accumulated depreciation		(23,764)		(23,764)		(18,346)
Property and equipment, net		7,100		7,100		11,837
Depreciation		2,338	2,367	47,370	4,738
Shares issuable upon exercise of options and warrants				215,942	230,435
Convertible debt, number of equity instruments				1,774,774	17,971
Restricted shares sold	4,347,826
Restricted common stock issued for purchase of assets	454,033
Website Development [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross		24,775		24,775		24,775
Computer And Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, gross		6,089		6,089		5,408
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, depreciation/amortization period				5 years
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, depreciation/amortization period				3 years
Technology and Website Development [Member]
Property, Plant and Equipment [Line Items]
Impairment charges				5,210,090
Technology [Member]
Property, Plant and Equipment [Line Items]
Impairment charges				$ 669,760