COMMITMENTS AND CONTINGENCIES (Details) (USD $)			0 Months Ended				0 Months Ended	1 Months Ended
	Jun. 30, 2012	Dec. 31, 2011	Apr. 06, 2012 Consultant and Advisor [Member]	Feb. 23, 2012 Consultant and Advisor [Member]	Feb. 23, 2012 Consultant and Advisor [Member] 2,300,000 Warrant Issuance [Member]	Feb. 23, 2012 Consultant and Advisor [Member] 2,200,000 Warrant Issuance [Member]	Aug. 15, 2011 Employment Contracts [Member]	Jan. 31, 2011 Software Development And Marketing Agreement [Member]
Unrecorded Unconditional Purchase Obligation [Line Items]
Number of downloads milestone								200,000
Number of gift certificate milestone								10,000
Period of time to reach milestones								60 days
Percentage of gross sales of gift certificates, developer receives								3.00%
Shares issued for services from consultants, shares			125,000	300,000				207,319
Stock compensation expense								$ 29,000
Stock issued for services, per share			$ 0.06	$ 0.07				$ 0.14
Long-term Purchase Commitment [Line Items]
Commited amount							250,000
Long-term purchase commitment, time period of commitment (in years)							one year
Annual bonus minimum aggregate							50,000
Officer's compensation							150,000
Prorated portion of annual bonus							25,000
Accrued payroll	$ 123,193	$ 18,615
Share-based Goods and Nonemployee Services Transaction [Line Items]
Number of securities of common stock callable by warrants					2,300,000	2,200,000
Strike price of warrants					$ 0.07	$ 0.18
Exercised period upon termination of relationship				180 days