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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
6 Months Ended
Jun. 30, 2012
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]  
Schedule of Amortization Period
     

 

 

Depreciation/

 

 

Amortization

Asset Category

 

Period

 

 

 

Computer equipment

 

3 Years

Schedule of Property and Equipment and Website Costs
                 

 

 

June 30,

 

 

December 31,

 

 

 

2012

 

 

2011

 

 

 

(Unaudited)

 

 

 

 

Computers and equipment

 

$

5,408

 

 

$

5,408

 

Website development

 

 

24,775

 

 

 

24,775

 

 

 

 

 

 

 

 

 

 

Total

 

 

30,183

 

 

 

30,183

 

Accumulated depreciation

 

 

(13,608

)

 

 

(8,870

)

Balance

 

$

16,575

 

 

$

21,313