<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<headerData>
<submissionType>SCHEDULE 13G/A</submissionType>
<previousAccessionNumber>0001193125-13-365178</previousAccessionNumber>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001384679</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>
</filerInfo>
</headerData>
<formData>
<coverPageHeader>
<amendmentNo>11</amendmentNo>
<securitiesClassTitle>$0.00 Par Value Common Stock</securitiesClassTitle>
<eventDateRequiresFilingThisStatement>12/31/2024</eventDateRequiresFilingThisStatement>
<issuerInfo>
<issuerCik>0001447380</issuerCik>
<issuerName>Mobivity Holdings Corp.</issuerName>
<issuerCusip>60743E105</issuerCusip>
<issuerPrincipalExecutiveOfficeAddress>
<street1 xmlns="http://www.sec.gov/edgar/common">55 North Arizona Place</street1>
<street2 xmlns="http://www.sec.gov/edgar/common">310</street2>
<city xmlns="http://www.sec.gov/edgar/common">Chandler</city>
<stateOrCountry xmlns="http://www.sec.gov/edgar/common">AZ</stateOrCountry>
<zipCode xmlns="http://www.sec.gov/edgar/common">85225</zipCode>
</issuerPrincipalExecutiveOfficeAddress>
</issuerInfo>
<designateRulesPursuantThisScheduleFiled>
<designateRulePursuantThisScheduleFiled>Rule 13d-1(c)</designateRulePursuantThisScheduleFiled>
</designateRulesPursuantThisScheduleFiled>
</coverPageHeader>
<coverPageHeaderReportingPersonDetails>
<reportingPersonName>Bruce E. Terker</reportingPersonName>
<citizenshipOrOrganization>PA</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>7813999</soleVotingPower>
<sharedVotingPower>1000000</sharedVotingPower>
<soleDispositivePower>7813999</soleDispositivePower>
<sharedDispositivePower>1000000</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>8813999</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>12.32</classPercent>
<typeOfReportingPerson>IN</typeOfReportingPerson>
<comments>Bruce E. Terker is the Sole Owner of Ballyshannon Partners, Inc., the General Partner of Ballyshannon Partners, LP, Ballyshannon Family Partnership, LP, Insignia Partners, LP, and is the Sole Owner of Odyssey Capital Group, Inc., the General Partner of Odyssey Capital Group, LP.</comments>
</coverPageHeaderReportingPersonDetails>
<coverPageHeaderReportingPersonDetails>
<reportingPersonName>Ballyshannon Partners, LP</reportingPersonName>
<citizenshipOrOrganization>PA</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>5776657</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>5776657</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>5776657</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>8.07</classPercent>
<typeOfReportingPerson>PN</typeOfReportingPerson>
</coverPageHeaderReportingPersonDetails>
<coverPageHeaderReportingPersonDetails>
<reportingPersonName>Ballyshannon Family Partnership, LP</reportingPersonName>
<citizenshipOrOrganization>PA</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>1937342</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>1937342</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1937342</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>2.71</classPercent>
<typeOfReportingPerson>PN</typeOfReportingPerson>
</coverPageHeaderReportingPersonDetails>
<coverPageHeaderReportingPersonDetails>
<reportingPersonName>Insignia Partners, LP</reportingPersonName>
<citizenshipOrOrganization>PA</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>100000</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>100000</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>100000</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>0.14</classPercent>
<typeOfReportingPerson>PN</typeOfReportingPerson>
</coverPageHeaderReportingPersonDetails>
<coverPageHeaderReportingPersonDetails>
<reportingPersonName>Odyssey Capital Group, LP</reportingPersonName>
<citizenshipOrOrganization>PA</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>1000000</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>1000000</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1000000</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>1.40</classPercent>
<typeOfReportingPerson>PN</typeOfReportingPerson>
</coverPageHeaderReportingPersonDetails>
<items>
<item1>
<issuerName>Mobivity Holdings Corp.</issuerName>
<issuerPrincipalExecutiveOfficeAddress>55 North Arizona Place, 310, Chandler, AZ 85225</issuerPrincipalExecutiveOfficeAddress>
</item1>
<item2>
<filingPersonName>Bruce E. Terker</filingPersonName>
<principalBusinessOfficeOrResidenceAddress>950 West Valley Road, Suite 2900, Wayne, PA 19087</principalBusinessOfficeOrResidenceAddress>
<citizenship>Pennsylvania</citizenship>
</item2>
<item3>
<notApplicableFlag>Y</notApplicableFlag>
</item3>
<item4>
<amountBeneficiallyOwned>8,813,999</amountBeneficiallyOwned>
<classPercent>12.32</classPercent>
<numberOfSharesPersonHas>
<solePowerOrDirectToVote>7,813,999</solePowerOrDirectToVote>
<sharedPowerOrDirectToVote>1,000,000</sharedPowerOrDirectToVote>
<solePowerOrDirectToDispose>7,813,999</solePowerOrDirectToDispose>
<sharedPowerOrDirectToDispose>1,000,000</sharedPowerOrDirectToDispose>
</numberOfSharesPersonHas>
</item4>
<item5>
<notApplicableFlag>Y</notApplicableFlag>
</item5>
<item6>
<notApplicableFlag>N</notApplicableFlag>
<ownershipMoreThan5PercentOnBehalfOfAnotherPerson>Bruce E. Terker is the Sole Owner of Ballyshannon Partners, Inc., the General Partner of Ballyshannon Partners, LP, Ballyshannon Family Partnership, LP, Insignia Partners, LP, and is the Sole Owner of Odyssey Capital Group, Inc., the General Partner of Odyssey Capital Group, LP.</ownershipMoreThan5PercentOnBehalfOfAnotherPerson>
</item6>
<item7>
<notApplicableFlag>Y</notApplicableFlag>
</item7>
<item8>
<notApplicableFlag>N</notApplicableFlag>
<identificationAndClassificationOfGroupMembers>Ballyshannon Partners, LP, 5,776,657 shares, 8.07 percent; Ballyshannon Family Partnership, LP, 1,937,342 shares, 2.71 percent; Insignia Partners, LP, 100,000 shares, 0.14 percent; Odyssey Capital Group, LP, 1,000,000 shares, 1.40 percent</identificationAndClassificationOfGroupMembers>
</item8>
<item9>
<notApplicableFlag>N</notApplicableFlag>
</item9>
<item10>
<notApplicableFlag>N</notApplicableFlag>
<certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under &amp;#167; 240.14a-11.

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under &amp;#167; 240.14a-11.</certifications>
</item10>
</items>
<signatureInformation>
<reportingPersonName>Bruce E. Terker</reportingPersonName>
<signatureDetails>
<signature>Bruce E. Terker</signature>
<title>Bruce E. Terker</title>
<date>01/10/2025</date>
</signatureDetails>
</signatureInformation>
<signatureInformation>
<reportingPersonName>Ballyshannon Partners, LP</reportingPersonName>
<signatureDetails>
<signature>Bruce E. Terker</signature>
<title>Bruce E. Terker, President of the General Partner</title>
<date>01/10/2025</date>
</signatureDetails>
</signatureInformation>
<signatureInformation>
<reportingPersonName>Ballyshannon Family Partnership, LP</reportingPersonName>
<signatureDetails>
<signature>Bruce E. Terker</signature>
<title>Bruce E. Terker, President of the General Partner</title>
<date>01/10/2025</date>
</signatureDetails>
</signatureInformation>
<signatureInformation>
<reportingPersonName>Insignia Partners, LP</reportingPersonName>
<signatureDetails>
<signature>Bruce E. Terker</signature>
<title>Bruce E. Terker, President of the General Partner</title>
<date>01/10/2025</date>
</signatureDetails>
</signatureInformation>
<signatureInformation>
<reportingPersonName>Odyssey Capital Group, LP</reportingPersonName>
<signatureDetails>
<signature>Bruce E. Terker</signature>
<title>Bruce E. Terker, President of the General Partner</title>
<date>01/10/2025</date>
</signatureDetails>
</signatureInformation>
</formData>
</edgarSubmission>
