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Condensed Consolidated Statements of Operations and Other Comprehensive Loss (Unaudited) - USD ($)
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2018
Sep. 30, 2017
Sep. 30, 2018
Sep. 30, 2017
Dec. 31, 2017
Dec. 31, 2016
Revenue     $ 1,100,108 $ 434,523 $ 654,836 $ 456,495
Cost of goods sold     309,320 87,709 148,045 181,620
Gross margin     790,788 346,814 506,791 274,875
General and administrative expense     2,708,274 3,968,493 6,041,485 5,174,799
Operations expense     1,390,434 575,467 1,207,724 1,158,117
Sales and marketing expense     1,726,087 680,396 1,004,175 467,970
Total Expense     5,824,795 5,224,356 8,253,384 6,800,889
Loss on equity method investment     (1,606,294)    
Net loss available to common shareholders $ (2,506,869) $ (992,095) (6,640,301) (4,877,542) (7,746,593) (6,526,014)
Comprehensive loss $ (2,506,869) $ (992,095) $ (6,640,301) $ (4,877,542) $ (7,746,593) $ (6,524,513)
Loss per common share - basic and diluted (in dollars per share) $ (0.19) $ (0.16) $ (0.55) $ (0.78) $ (1.22) $ (2.31)
Weighted average shares used in computation - basic and diluted (in shares)     12,178,285 6,283,567 6,362,989 2,823,345