XML 14 R4.htm IDEA: XBRL DOCUMENT v3.10.0.1
Condensed Consolidated Statements of Operations and Other Comprehensive Loss (Unaudited) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2018
Sep. 30, 2017
Sep. 30, 2018
Sep. 30, 2017
Revenue $ 329,930 $ 152,535 $ 1,100,108 $ 434,523
Cost of goods sold 83,006 28,706 309,320 87,709
Gross margin 246,924 123,829 790,788 346,814
General and administrative expense 762,603 621,716 2,708,274 3,968,493
Operations expense 723,939 192,536 1,390,434 575,467
Sales and marketing expense 621,465 301,672 1,726,087 680,396
Total Expense 2,108,007 1,115,924 5,824,795 5,224,356
Loss on equity method investment (645,786) (1,606,294)
Net loss attributable to common shareholders (2,506,869) (992,095) (6,640,301) (4,877,542)
Comprehensive loss $ (2,506,869) $ (992,095) $ (6,640,301) $ (4,877,542)
Loss per common share - basic and diluted (in dollars per share) $ (0.19) $ (0.16) $ (0.55) $ (0.78)
Weighted average shares used in computation - basic and diluted (in shares) 13,252,605 6,232,761 12,178,285 6,283,567