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CONDENSED STATEMNETS OF OPERATION (USD $)
3 Months Ended 9 Months Ended 12 Months Ended 140 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Sep. 30, 2014
Sep. 30, 2013
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2013
Revenue $ 397,254 $ 107,835 $ 785,767 $ 386,418 $ 468,125 $ 188,772 $ 769,559
Cost of goods sold 134,726 26,181 264,174 135,120 189,707 128,540 381,467
Gross Margin 262,528 81,654 521,593 251,298 278,418 60,232 388,092
General and administrative expense 737,519 3,195,589 3,247,024 5,906,805 7,530,037 6,285,905 23,280,400
Operations expense 183,154 354,027 740,012 763,422 1,096,969 761,047 3,387,550
Sales and marketing expense 325,141 164,712 849,364 357,274 578,793 172,970 1,640,248
Interest expense 131,935 407,516 164,962 629,722 636,503 259,349 1,562,959
Gain on valuation of equity-linked financial instruments 0 (65,287) (11,599) (153,960) (157,580) 3,116 (785,650)
Total expense 1,377,749 4,056,557 4,989,763 7,503,263 9,684,722 7,482,387 29,085,507
Net income (loss) available to common shareholders $ (1,115,221) $ (3,974,903) $ (4,468,170) $ (7,251,965) $ (9,406,304) $ (7,422,155) $ (28,697,415)
Loss per common share - basic and diluted (in dollars per share) $ (0.37) $ (2.18) $ (1.51) $ (4.30) $ (4.64) $ (8.00) $ (28.80)
Weighted average shares used in computation - basic and diluted (in shares) 2,984,335 1,821,006 2,967,483 1,687,625 2,026,115 927,838 996,362