CONDENSED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Revenue	$ 397,254	$ 107,835	$ 785,767	$ 386,418
Cost of goods sold	134,726	26,181	264,174	135,120
Gross Margin	262,528	81,654	521,593	251,298
General and administrative expense	737,519	3,195,589	3,247,024	5,906,805
Operations expense	183,154	354,027	740,012	763,422
Sales and marketing expense	325,141	164,712	849,364	357,274
Interest expense	131,935	407,516	164,962	629,722
Gain on valuation of equity-linked financial instruments	0	(65,287)	(11,599)	(153,960)
Total expense	1,377,749	4,056,557	4,989,763	7,503,263
Net income (loss) available to common shareholders	$ (1,115,221)	$ (3,974,903)	$ (4,468,170)	$ (7,251,965)
Loss per common share basic and diluted (in dollars per share)	$ (0.37)	$ (2.18)	$ (1.51)	$ (4.30)
Weighted average shares used in computation, basic and diluted (in shares)	2,984,335	1,821,006	2,967,483	1,687,625