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STATEMENTS OF OPERATIONS (USD $)
12 Months Ended 140 Months Ended
Dec. 31, 2013
Dec. 31, 2012
Dec. 31, 2013
Revenue $ 468,125 $ 188,772 $ 769,559
Cost of goods sold 189,707 128,540 381,467
Gross margin 278,418 60,232 388,092
General and administrative expense 7,530,037 6,285,905 23,280,400
Operations expense 1,096,969 761,047 3,387,550
Sales and marketing expense 578,793 172,970 1,640,248
Interest expense 636,503 259,349 1,562,959
Loss (gain) on valuation of equity-linked financial instruments (157,580) 3,116 (785,650)
Total expense 9,684,722 7,482,387 29,085,507
Net loss available to common shareholders $ (9,406,304) $ (7,422,155) $ (28,697,415)
Loss per common share - basic and diluted (in dollars per share) $ (0.06) $ (0.11) $ (1.51)
Weighted average shares used in computation - basic and diluted (in shares) 151,958,618 69,587,814 18,952,512