CONDENSED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended		134 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013
Revenue	$ 150,856	$ 24,960	$ 278,583	$ 47,595	$ 580,017
Cost of goods sold	67,335	1,710	108,939	15,516	300,699
Gross Margin	83,521	23,250	169,644	32,079	279,318
General and administrative expense	888,133	1,950,974	2,711,216	2,516,695	18,461,579
Operations expense	204,928	148,563	409,395	218,300	2,699,976
Sales and marketing expense	108,593	29,164	195,562	61,064	1,254,017
Interest expense	126,654	89,271	222,206	144,758	1,148,662
Loss (gain) on valuation of equity-linked financial instruments	(69,251)	(58,947)	(88,673)	(59,597)	(716,743)
Total expense	1,259,057	2,159,025	3,446,705	2,881,221	22,847,490
Net income (loss) available to common shareholders	$ (1,175,535)	$ (2,135,775)	$ (3,277,061)	$ (2,849,142)	$ (22,568,172)
Loss per common share - basic and diluted (in dollars per share)	$ (0.01)	$ (0.04)	$ (0.03)	$ (0.06)	$ (1.55)
Weighted average shares used in computation - basic and diluted (in shares)	121,267,500	54,656,895	111,045,552	44,619,113	14,591,515