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CONDENSED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended 9 Months Ended 125 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Revenue $ 51,615 $ 20,264 $ 99,210 $ 22,638 $ 211,872
Cost of goods sold 69,962 11,161 85,478 12,981 148,698
Gross Margin (Loss) (18,347) 9,103 13,732 9,657 63,174
General and administrative expense 2,518,114 428,843 5,034,810 1,014,667 14,499,267
Operations expense 300,719 135,358 519,019 402,479 2,048,554
Sales and marketing expense 13,508 60,989 74,572 149,247 963,057
Interest expense 23,703 61,033 168,462 176,118 835,569
Loss (gain) on valuation of equity-linked financial instruments (18,678) (23,006) (78,275) (213,921) (709,463)
Total expense 2,837,366 663,217 5,718,587 1,528,590 17,636,984
Net income (loss) available to common shareholders $ (2,855,713) $ (654,114) $ (5,704,855) $ (1,518,933) $ (17,573,810)
Loss per common share basic and diluted (in dollars per dollars) $ (0.04) $ (0.02) $ (0.10) $ (0.07) $ (1.83)
Weighted average shares used in computation, basic and diluted (in shares) 79,467,603 27,236,303 55,370,243 22,193,681 9,608,160