CONDENSED STATEMENTS OF OPERATIONS (USD $)	12 Months Ended		116 Months Ended
	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2011
Revenue	$ 96,637	$ 288	$ 112,662
Cost of goods sold	56,080	140	63,220
Gross margin	40,557	148	49,442
General and administrative expense	3,561,566	1,874,465	9,464,458
Operations expense	351,662	276,998	1,529,534
Sales and marketing expense	232,716	199,593	888,485
Interest expense	230,374	147,093	667,107
Loss (gain) on valuation of equity-linked financial instruments	151,118	(1,145,292)	(631,186)
Total expense	4,527,436	1,352,857	11,918,398
Net loss available to common shareholders	$ (4,486,879)	$ (1,352,709)	$ (11,868,956)
Loss per common share - basic and diluted (in dollars per share)	$ (0.18)	$ (0.11)	$ (2.04)
Weighted average shares used in computation - basic and diluted (in shares)	24,282,433	12,771,683	5,820,397