CONDENSED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended	6 Months Ended	111 Months Ended
Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011
Revenue	$ 2,374		$ 2,374	$ 288	$ 18,399
Cost of goods sold	1,820		1,820	140	8,960
Gross margin	554	0	554	148	9,439
General and administrative expense	272,870	438,481	585,824	1,150,616	6,488,716
Operations expense	175,530	44,924	267,121	109,659	1,444,993
Sales and marketing expense	68,534	67,598	88,258	140,650	744,027
Interest expense	57,913	59,428	115,085	73,707	551,818
Loss (gain) on valuation of equity-linked financial instruments	(186,187)	(563,865)	(190,915)	(676,414)	(973,219)
Total expense	387,940	46,566	865,373	798,218	8,256,335
Net income (loss) available to common shareholders	$ (387,386)	$ (46,566)	$ (864,819)	$ (798,070)	$ (8,246,896)
Loss per common share basic and diluted (in dollars per share)	$ (0.02)	$ 0	$ (0.04)	$ (0.07)	$ (1.83)
Weighted average shares used in computation, basic and diluted (in shares)	22,669,526	12,353,500	19,630,580	12,056,722	4,505,163

Recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes expense from ancillary business-related activities.

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Total costs related to goods produced and sold during the reporting period.

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