EQUITY (Schedule of Stock Option Activity - Non-Vested) (Details) (USD $)	6 Months Ended
	Jun. 30, 2014
Number of options
Non-vested options outstanding at January 1, 2014	25,000
Granted	2,475,871
Vested	(141,213)
Forfeited/cancelled	(50,000)
Non-vested options outstanding at June 30, 2014	2,309,658
Weighted average grant date fair value
Non-vested options outstanding at January 1, 2014	$ 0.96
Granted	$ 0.22
Vested	$ 0.96
Forfeited/cancelled	$ 0.34
Non-vested options outstanding at June 30, 2014	$ 0.18