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EQUITY (Schedule of Stock Option Activity) (Details) (USD $)
6 Months Ended
Jun. 30, 2014
Shares under option  
Outstanding at January 1, 2014 50,000
Granted 2,475,871
Exercised   
Forfeited/cancelled (50,000)
Outstanding at June 30, 2014 2,475,871
Exercisable at June 30, 2014 166,213
Weighted average exercise price  
Outstanding at January 1, 2014 $ 1.50
Granted $ 0.21
Exercised   
Forfeited/cancelled $ 0.45
Outstanding at June 30, 2014 $ 0.23
Exercisable at June 30, 2014 $ 1.50
Weighted average remaining contractual life  
Outstanding at June 30, 2014 4 years 3 months 26 days
Exercisable at June 30, 2014 1 year 11 months 9 days
Aggregate intrinsic value  
Outstanding at January 1, 2014   
Granted   
Exercised   
Forfeited/cancelled   
Outstanding at June 30, 2014 521,001
Exercisable at June 30, 2014 $ 33,703