SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended		6 Months Ended		12 Months Ended	34 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013	Dec. 31, 2013	Jun. 30, 2014
SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Contribution to subsidiary by non-controlling interest		$ 225,980		$ 225,980	$ 225,980	$ 897,465
Lease term			10 years
Deposits	55,912		55,912		18,034	55,912
Deferred rent, tenant improvement allowance			150,000
Advertising expenses	$ 285,900	$ 18,900	$ 195,300	$ 16,800
Anti-dilutive securities			7,427,382	2,064,806